Subtext


 

The risks of investing in unlisted shares

For retail investors, investing often feels like a search for the next best way to lose money. And lately, the hot new way to do that is by buying unlisted or pre-IPO shares. These are shares of companies that haven’t yet been listed on the stock exchanges. When a company is listed on the stock […]

Financial analyst and researcher at Zerodha
2
25 Jun 2025
 

Dark patterns in finance apps

There’s a paradox at the heart of financial services: What’s good for financial institutions is rarely good for you. All of the shady practices we see and the depressing stories we hear can be explained by this paradox. One of the more depressing manifestations of this paradox is dark patterns. Dark patterns are design practices […]

Financial analyst and researcher at Zerodha
3
10 Jun 2025
 

The AI-shaped hole in personal finance

Caveat: This is a speculative post on what the rise of artificial intelligence (AI) means for one’s personal finances. The post has more questions than answers, so much so that you might even think, “What the hell is this fellow saying?” This is deliberate.  Given the inherent uncertainty associated with AI, any opinion on it […]

Financial analyst and researcher at Zerodha
2
05 Jun 2025
 

It’s not even wrong

A downside of writing about finance is that you are cursed to see the same dumb things and write about them over and over again. It’s a bit like being Sisyphus, if he were a writer. Uhmm, excuse me, who is sissy-puss? So, according to Greek mythology, Sisyphus was a guy that pissed Zeus off. […]

Financial analyst and researcher at Zerodha
5
17 Mar 2025
 

Here we go again…

We’re in a bear market. Yes, things are terrible. But here’s everything you need to know about a bear market, so that you know what you’re in for.

Financial analyst and researcher at Zerodha
27
01 Mar 2025
 

The dramatic transformation of the Indian stock market

Five years ago, a horrendous virus called COVID-19 made an unwelcome entry into our lives. It eventually became a weak shadow of itself. We barely even think of it anymore. But in its short stint, it changed our world forever. If the virus had never come our way, the changes of these five years would […]

Financial analyst and researcher at Zerodha
6
10 Jan 2025
 

What did we learn?

It’s the end of another year. And that means it’s time to look back on the year and reflect on the mistakes that I made, and saw others make.  Why? I’m not sure. It’s the height of arrogance to think we learn from our mistakes. I don’t know about you, but I’m not one of […]

Financial analyst and researcher at Zerodha
7
02 Jan 2025
 

The virtues of youthful stupidity

You are better off doing dumb things when you are younger and have less money to lose than when you are older and have more at stake.

Financial analyst and researcher at Zerodha
5
12 Oct 2024
 

What’s your ‘enough’?

Welcome to a story of warring Gods, the discovery of fire, the first woman ever – and what they all have to do with how you manage money.

Financial analyst and researcher at Zerodha
10
17 Sep 2024
 

We’re poor, but we ain’t broke

India has eliminated absolute poverty. This is a civilisational victory. But what does this mean? And where does it leave us? We explore.

Senior writer at Zerodha
2
02 Aug 2024