Introducing ImStrong

Trading can be an extremely stressful activity. An emotional roller coaster that all of us face every day. I have interacted with tens of thousands of active traders for almost two decades now. A trend I have seen across many of them who have done well trading has been that, along with spending a lot […]

Founder & CEO @ Zerodha
21 Mar 2020

Know your KYC

Update: April 25, 2020 SEBI put out this clarification on April 24, 2020 on the Know Your Client (KYC) process. It is in line with what we have described in the post below. While we have explained authenticating AADHAR through DigiLocker, The Ministry of Finance has put out this notification on April 22nd allowing AADHAR […]

Founder & CEO @ Zerodha
22 Jan 2020

The race to Zero – Can the Indian brokerage industry survive?

October 1st, 2019 was quite eventful for the brokerage industry. In the US, Interactive Brokers introduced a“Lite” plan with no commissions, followed by Schwab, TD Ameritrade, E-Trade, and more. These firms were charging up to $7 per trade. Stock prices of most of the large brokerage firms dropped 10% to 30% in one day. These […]

Founder & CEO @ Zerodha
03 Oct 2019

Growth of UPI usage at Zerodha

UPI is changing the payments landscape in India. You must have already seen metrics for the UPI platform published by the NPCI. We thought it might be interesting for you to see data on UPI at Zerodha, as we are one of the largest merchants on the UPI platform and our client demographics — people […]

Founder & CEO @ Zerodha
24 May 2019

SEBI announces framework for Innovation Sandbox

The Securities and Exchange Board of India (SEBI) released a circular on 20th May 2019 outlining the framework for innovation sandbox. This sounds like an interesting development for Fintech firms. Find below excerpts. Capital market in India have been early adopters of technology. SEBI believes that encouraging adoption and usage of financial technology(‘FinTech’) would have […]

21 May 2019

TradeIt acquired. Any similar India opportunity?

Tradingview (TV) which offers a popular charting utility and also building a social network for traders recently acquired TradeIt for around $20 million dollars. This was after TV themselves had raised around $37 million in a VC round. TradeIt has a really interesting business model — enable financial publishers and app developers to easily link […]

Founder & CEO @ Zerodha
16 May 2019

Introducing Rainmatter

Less than 1.5 crore Indians invested in the stock markets last year, out of which less than 70 lakh directly into stocks. For an economy like ours to truly reach its potential, we need people to back entrepreneurs by investing in their companies be it directly (stocks) or indirectly (mutual funds). We rely too much […]

Founder & CEO @ Zerodha
02 Apr 2019