Luxury Time IPO
LiveAlready have an account? Apply now
Luxury Time IPO details
Schedule of Luxury Time
| Issue open date | 04 Dec 2025 |
| Issue close date | 08 Dec 2025 |
| UPI mandate deadline | 08 Dec 2025 (5 PM) |
| Allotment finalization | 09 Dec 2025 |
| Refund initiation | 10 Dec 2025 |
| Share credit | 10 Dec 2025 |
| Listing date | 11 Dec 2025 |
| Mandate end date | 23 Dec 2025 |
| Lock-in end date for anchor investors (50%) | 08 Jan 2026 |
| Lock-in end date for anchor investors (remaining) | 08 Mar 2026 |
Note: The schedule is tentative. The anchor lock-in period ends 30 days after the actual allotment date for 50% of the shares and 90 days after for the remaining portion. The allotment status can be checked on the registrar's website and the exchange website.
About Luxury Time
Luxury Time Limited, incorporated in 2008 and headquartered in New Delhi, is a leading distributor and retailer of Swiss luxury watches in India. The company was converted into a public limited entity in 2025. Its promoters are Mr Ashok Goel and Mr Pawan Chohan. The company distributes globally renowned Swiss brands such as TAG Heuer, Zenith, Bomberg, and Exaequo. It operates a wide retail and distribution footprint of 70+ points of sale across major metros and key Tier I and II cities. Luxury Time also manages exclusive mono-brand boutiques through a joint venture, with stores currently located in Mumbai and Bengaluru.
Its business spans five integrated verticals: B2B watch distribution, direct-to-consumer and e-commerce sales, after-sales services, branding and marketing support, and distribution of specialised watchmaking tools and machinery. The company runs two company-operated service centres supported by 20+ authorised facilities nationwide, ensuring adherence to global service standards. Luxury Time’s model combines brand partnerships, distribution expertise, digital integration, and service infrastructure, making it a trusted partner for international luxury watchmakers entering or expanding in India.
Financials of Luxury Time
Issue size
| Funds Raised in the IPO | Amount |
| Total issue size | 18.74 |
| Fresh Issue – Proceeds go to the company | 15 |
| Offer for sale – Proceeds go to the existing investors | 3.74 |
Utilisation of proceeds
| Purpose | INR crores (%) |
| Funding capital expenditure for 4 new retail stores | 2.82 (18.80%) |
| Funding capital requirements | 9 (60%) |
| General corporate purpose | 3.18 (21.20%) |
Strengths
- Established presence as an authorised distributor for leading Swiss luxury watch brands.
- Wide and expanding retail footprint with 70+ POS across major Indian cities.
- Integrated business model covering distribution, retail, e-commerce, and after-sales services.
- Strong after-sales ecosystem with company-run centres and 20+ authorized facilities.
- Long-term partnerships and deep industry experience supported by an experienced leadership team.
Risks
- High dependence on a single Swiss supplier for a majority of product purchases.
- Significant revenue concentration from top customers, making business sensitive to client loss.
- Limited long-term supply agreements, exposing operations to potential disruptions.
- Luxury watch industry’s selective distribution limits the ability to source alternative suppliers.
- Exposure to ongoing litigation and regulatory risks that may affect operations or reputation.
Allotment Status for Luxury Time
To check your IPO allotment status:
- Visit the MAS services IPO Application Status page.
- Select the company name from the dropdown menu.
- Select and enter one of the following: PAN, Application Number, DP/Client ID, or Account Number/IFSC.
- Click Submit to view your allotment status.