Cash Ur Drive Marketing IPO
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Schedule of Cash Ur Drive Marketing
| Issue open date | 31 Jul 2025 |
| Issue close date | 04 Aug 2025 |
| UPI mandate deadline | 04 Aug 2025 (5 PM) |
| Allotment finalization | 05 Aug 2025 |
| Refund initiation | 06 Aug 2025 |
| Share credit | 06 Aug 2025 |
| Listing date | 07 Aug 2025 |
| Mandate end date | 19 Aug 2025 |
| Lock-in end date for anchor investors (50%) | 04 Sep 2025 |
| Lock-in end date for anchor investors (remaining) | 03 Nov 2025 |
Note: The schedule is tentative. The anchor lock-in period ends 30 days after the actual allotment date for 50% of the shares and 90 days after for the remaining portion. The allotment status can be checked on the registrar's website and the exchange website.
About Cash Ur Drive Marketing
Incorporated in 2009, Cash UR Drive Marketing Limited is an integrated Out-of-Home (OOH) advertising company offering a broad range of media solutions including transit media, outdoor media, print, and digital advertising.
Specialising in transit media, CUDML has built a strong foothold in cab branding, in-cab branding, and promotional campaigns across ride-share and commercial vehicles. The company offers its services across major Indian cities, helping brands reach urban commuters in a highly visible and mobile format.
Financials of Cash Ur Drive Marketing
Issue size
| Funds Raised in the IPO | Amount |
| Overall | ₹60.79 crores |
| Fresh issue | ₹54.73 crores |
| Offer for sale | ₹2.69 crores |
Utilisation of proceeds
| Purpose | INR crores (%) |
| Investment in technology | 5.31 (9.13%) |
| Capital expenditure | 5.97 (9.13%) |
| Working capital requirements | 33 (56.79%) |
| General corporate purposes |
Strengths
- Accredited with Directorate of Advertising & Visual Publicity (DAVP) & Indian Newspaper Services (INS), enhances confidence among customers
- Diverse service portfolio, offering comprehensive end-to-end tailored solutions
- Strategic expansion into emerging segments like EV charging and battery swapping station advertising
- Strong client base across sectors, indicating trust and a growing demand
- Consistent growth in revenue and profitability
- Promoters’ extensive industry experience
Risks
- Dependence on few key customers and suppliers without contracts may disrupt operations
- High reliance on Delhi, Haryana, UP and Maharashtra, accounting for over 88% of revenue(FY25), makes the business vulnerable to regional disruptions
- Contingent liabilities and outstanding litigations, if materialized unfavourably could impact financials and growth
- Related party transactions may impact business and financial performance
Subscription Figures for Cash Ur Drive Marketing
Subscription numbers as of 5:00 PM on August 01, 2025:
| Category | Reserved (lakhs) | Applied (lakhs) | Subscription (X times) |
|---|---|---|---|
| Institutional | 8.82 | 30.95 | 3.51x |
| NII | 6.63 | 0.65 | 0.10x |
| Retail | 15.50 | 23.02 | 1.49x |
| Total | 30.95 | 54.62 | 1.76x |