Adcounty Media India IPO Upcoming
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Schedule of Adcounty Media India
| Issue open date | 27 Jun 2025 |
| Issue close date | 01 Jul 2025 |
| UPI mandate deadline | 01 Jul 2025 (5 PM) |
| Allotment finalization | 02 Jul 2025 |
| Refund initiation | 03 Jul 2025 |
| Share credit | 03 Jul 2025 |
| Listing date | 04 Jul 2025 |
| Mandate end date | 16 Jul 2025 |
| Lock-in end date for anchor investors (50%) | 01 Aug 2025 |
| Lock-in end date for anchor investors (remaining) | 30 Sep 2025 |
Note: The schedule is tentative. The anchor lock-in period ends 30 days after the actual allotment date for 50% of the shares and 90 days after for the remaining portion. The allotment status can be checked on the registrar's website and the exchange website.
About Adcounty Media India
Incorporated in 2017 and converted to a public limited company in 2024, Adcounty Media India Limited operates as a BrandTech company providing end-to-end advertising solutions across diverse industry verticals.
The company operates through two business segments: Adtech (59.27% of FY2024 revenue) utilizing proprietary tools including BidCounty for programmatic advertising and audience targeting, and Digital Marketing (40.74% of FY2024 revenue) leveraging social media, search engines, and mobile platforms for campaign optimization.
Operating on performance-based fee structures tied to conversions, leads, and traffic generation, Adcounty serves leading brands across Fintech, BFSI, E-commerce, iGaming, Travel, and FMCG sectors through outcome-driven marketing solutions.
Financials of Adcounty Media India
Issue size
| Funds Raised in the IPO | Amount |
| Overall | ₹50.69 crores |
| Fresh Issue | ₹50.69 crores |
Utilisation of proceeds
| Purpose | INR crores (%) |
| Capital Expenditure | 14 (27.61%) |
| Working Capital Requirement | 25 (49.32) |
Strengths
- The company’s extensive and regularly updated inventory provides clients with the latest media equipment from leading brands.
- High equipment ownership ensures quality control, immediate availability, and competitive pricing while reducing third-party dependency.
- A strong vendor network across states enables quick sourcing, scalability, and seamless service delivery nationwide.
- Access to premium imported equipment through domestic suppliers ensures high-end technology availability without direct import hassles.
- The company’s dedicated logistics team ensures swift resolution of equipment issues, minimizing downtime and maintaining project continuity.
- The company offers flexible, customized rental packages to suit diverse client needs across short- and long-term projects.
- Strong industry ties with top manufacturers enable early access to new equipment and competitive pricing for clients.
- Cost-effective rental model offers customers an affordable alternative to purchasing, ensuring a competitive advantage.
Risks
- Capital and regulatory delays may hinder operations, expansion, and financial performance.
- The top 10 customers contributed over 59%–72% of revenue across FY23-FY25, indicating high dependency without long-term contracts.
- The company depends entirely on its top 10 suppliers without long-term contracts, risking supply disruptions and price volatility.
- Frequent tech upgrades are needed to avoid equipment obsolescence and stay competitive, increasing capital costs.
- Project-based payments and unpredictable timelines expose the company to cash flow delays, defaults, and underutilized equipment.
- Sustained negative investing cash flows (₹5,367.07 lakhs in FY25) due to high capital expenditure may strain liquidity and impact future growth.
- Damage to rented equipment can cause losses if customers refuse to pay, despite insurance and safety measures in place.
Allotment Status for Adcounty Media India
To check your allotment status – click here.