Amagi Media Labs IPO Upcoming
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About Amagi Media Labs
About Amagi Media Labs
Amagi, founded in 2008 by Baskar Subramanian, Srividhya Srinivasan, and Srinivasan KA, is a Bengaluru-based media SaaS company that offers cloud-based solutions for content creation, distribution, and monetisation. Its services are used by broadcasters and streaming platforms to manage linear TV channels and deliver targeted advertising.
The company enables virtualised broadcasting operations and supports clients such as NBCUniversal, Warner Bros., Rakuten TV, and Paramount. Amagi operates across major international markets with offices in New York, Los Angeles, Toronto, London, and Paris, along with innovation centres in Bengaluru, Zagreb, and Lódz.
Amagi Media Labs Valuation
Amagi has raised around $340 million to date from investors including Accel, Premji Invest, Norwest Venture Partners, Avataar Ventures, and General Atlantic. The company became a unicorn in 2022 following a $100 million funding round led by General Atlantic, which valued it at approximately $1.4 billion.
In 2022, it also secured $109 million in funding—$80 million in primary capital and the rest via secondary transactions. Prior to that, it raised $95 million in a round led by Accel. Amagi has established a recurring revenue model, reporting $100 million+ in annual recurring revenue (ARR) by 2022.
Operations and Performance of Amagi Media Labs
In FY24, Amagi recorded operating revenue of ₹879 crore, reflecting a year-on-year growth of 29%. The company also managed to reduce its net losses by 23.7%, bringing it down to ₹245 crore.
As part of its efforts to improve governance and prepare for public listing, Amagi appointed Ira Gupta and Giridhar Sanjeevi as independent directors on its board in accordance with SEBI norms. It operates a 24/7 broadcast infrastructure and offers tools for geographic targeting of content and advertisements.
Amagi is expected to raise ₹3,200 crore (approximately $385 million) through its IPO. Kotak Mahindra Capital, Citigroup, IIFL Capital, and Goldman Sachs have been appointed as the book-running lead managers for the issue.