Amagi Media Labs IPO
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Amagi Media Labs IPO details
Schedule of Amagi Media Labs
| Issue open date | 13 Jan 2026 |
| Issue close date | 16 Jan 2026 |
| UPI mandate deadline | 16 Jan 2026 (5 PM) |
| Allotment finalization | 19 Jan 2026 |
| Refund initiation | 20 Jan 2026 |
| Share credit | 20 Jan 2026 |
| Listing date | 21 Jan 2026 |
| Mandate end date | 31 Jan 2026 |
| Lock-in end date for anchor investors (50%) | 14 Feb 2026 |
| Lock-in end date for anchor investors (remaining) | 15 Apr 2026 |
Note: The schedule is tentative. The anchor lock-in period ends 30 days after the actual allotment date for 50% of the shares and 90 days after for the remaining portion. The allotment status can be checked on the registrar's website and the exchange website.
About Amagi Media Labs
Amagi Media Labs Limited is a Bengaluru-headquartered software-as-a-service (SaaS) company focused on the global media and entertainment industry. The Company was incorporated in 2008 and is promoted by Baskar Subramanian, Srividhya Srinivasan and Arunachalam Srinivasan Karapattu. Amagi builds cloud-native technology that helps content owners and distributors manage, distribute and monetise video content across connected TV (CTV), OTT and FAST platforms. Its platforms unify content preparation, playout, distribution and advertising workflows in a single system. The Company also enables targeted, programmatic advertising through advanced ad-insertion and marketplace solutions. Amagi operates globally, serving customers across the Americas, Europe, Asia-Pacific and other regions. Its revenues are primarily generated through subscription-based software services and advertising monetisation solutions. The Company’s key strengths include its cloud-first architecture, deep expertise in streaming and advertising technology, scalable platforms, and long-term relationships with global content partners and advertisers.
Financials of Amagi Media Labs
Issue size
| Funds Raised in the IPO | Amount |
| Total issue size | 1788.62 |
| Fresh Issue – Proceeds go to the company | 816 |
| Offer for sale – Proceeds go to the existing investors | 972.62 |
Utilisation of proceeds
| Purpose | INR crores (%) |
| Investment in technology and cloud infrastructure | 550.06 (67.41%) |
| Inorganic growth (acquisitions) and general corporate purposes | 265.94 (32.59%) |
Strengths
- Cloud-native SaaS platform covering the full video streaming and monetisation lifecycle.
- Strong global presence with the majority of revenues from North America and Europe.
- Scalable, subscription-led and advertising-based revenue model.
- Deep expertise in CTV, OTT and FAST segments with proprietary ad-tech solutions.
- Long-standing relationships with leading content owners, platforms and advertisers.
Risks
- Continued losses in recent years may impact profitability and cash flows.
- High dependence on international markets exposes the business to currency and regulatory risks.
- Rapid technology changes may require sustained high investment in R&D and cloud infrastructure.
- Revenue concentration among large customers could affect performance if relationships weaken.
- Intense competition in ad-tech and streaming technology markets may pressure margins.
Subscription Figures for Amagi Media Labs
As per media reports (Link), the Grey Market Premium (GMP) of Amagi Media Labs is reported at ₹20 over the IPO price. This metric is not reliable, and to track IPO interest, it is better to check subscription numbers published by exchanges, which are considered more reliable indicators.
Subscription numbers as of 05:00 PM on January 13, 2026:
| Category | Reserved (lakhs) | Applied (lakhs) | Subscription (X times) |
|---|---|---|---|
| Institutional | 148.64 | 0.01 | 0x |
| NII | 74.32 | 3.06 | 0.04 |
| Retail | 49.55 | 14.64 | 0.3x |
| Total | 272.50 | 17.72 | 0.07x |