BlueStone Jewellery and Lifestyle IPO
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Schedule of BlueStone Jewellery and Lifestyle
| Issue open date | 11 Aug 2025 |
| Issue close date | 13 Aug 2025 |
| UPI mandate deadline | 13 Aug 2025 (5 PM) |
| Allotment finalization | 14 Aug 2025 |
| Refund initiation | 18 Aug 2025 |
| Share credit | 18 Aug 2025 |
| Listing date | 19 Aug 2025 |
| Mandate end date | 28 Aug 2025 |
| Lock-in end date for anchor investors (50%) | 13 Sep 2025 |
| Lock-in end date for anchor investors (remaining) | 12 Nov 2025 |
Note: The schedule is tentative. The anchor lock-in period ends 30 days after the actual allotment date for 50% of the shares and 90 days after for the remaining portion. The allotment status can be checked on the registrar's website and the exchange website.
About BlueStone Jewellery and Lifestyle
Established in 2011, BlueStone is a leading contemporary lifestyle jewellery brand, specialising in diamond, gold, platinum, and studded pieces. As a digital-first direct-to-consumer (DTC) brand, BlueStone provides a seamless omnichannel experience, ranking as the second-largest digital-first jewellery brand in India by revenue for Fiscal 2024. Products are accessible via the website, mobile app, and a network of 203 stores across 86 cities in 26 states and union territories as of 30 June 2024, reaching over 12,600 PIN codes nationwide. Renowned for being a design-led brand, BlueStone offers a diverse range of jewellery designs tailored to various occasions and preferences. The focus is on creating unique, modern styles for women, men, and couples aged 25 to 45, who often discover brands through social media and online channels.
Financials of BlueStone Jewellery and Lifestyle
Issue size
| Funds Raised in the IPO | Amount |
| Overall | ₹1540.65 crores |
| Fresh Issue | ₹820 crores |
| Offer for sale | ₹720.65 crores |
Utilisation of proceeds
| Purpose | INR crores (%) |
| Capital expenditure | 750 (75%) |
| General corporate purposes | 250 (25%) |
Strengths
- Second-largest digital-first jewellery brand in India with an omnichannel retail presence.
- In-house technology supports comprehensive business operations.
- Unique product and design strategy.
- Advanced manufacturing with vertically integrated operations.
Risks
- A significant share of sales currently relies on physical retail.
- Market fluctuations in gold and diamond prices can impact demand.
- Dividends have not been distributed previously, and future distributions are not guaranteed.
Allotment Status for Bluestone Jewellery and Lifestyle
To check your allotment status – click here.