Simca Advertising IPO
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Simca Advertising IPO details
Schedule of Simca Advertising
| Issue open date | 08 May 2026 |
| Issue close date | 12 May 2026 |
| UPI mandate deadline | 12 May 2026 (5 PM) |
| Allotment finalization | 13 May 2026 |
| Refund initiation | 14 May 2026 |
| Share credit | 14 May 2026 |
| Listing date | 15 May 2026 |
| Mandate end date | 27 May 2026 |
| Lock-in end date for anchor investors (50%) | 11 Jun 2026 |
| Lock-in end date for anchor investors (remaining) | 10 Aug 2026 |
Note: The schedule is tentative. The anchor lock-in period ends 30 days after the actual allotment date for 50% of the shares and 90 days after for the remaining portion. The allotment status can be checked on the registrar's website and the exchange website.
About Simca Advertising
Simca Advertising Limited operates in the out-of-home (OOH) advertising industry, providing media solutions that help brands promote their products and services in public spaces. The company offers a range of advertising formats, including hoardings, gantries, transit media such as buses and trains, kiosks, and digital screens. It designs and executes advertising campaigns tailored to client requirements and manages a network of media assets across key locations, primarily in Mumbai. The company also provides Digital OOH (DOOH) advertising, event-based promotions, and media buying services, including collaborations with advertising agencies for large-scale campaigns. Its revenue is primarily generated from the sale or leasing of advertising space on its media assets and through campaign execution services. Additionally, it is involved in real estate activities related to acquiring and managing properties used for advertising sites.
Financials of Simca Advertising
Issue size
| Funds Raised in the IPO | Amount |
| Total issue size | 58.04 |
| Fresh Issue – Proceeds go to the company | 58.04 |
Utilisation of proceeds
| Purpose | INR crores (%) |
| Purchase and installation of LED screens | 12.72 (21.92%) |
| Strategic collaboration with CWM for monetisation of LED screens | 5 (8.61%) |
| Funding incremental working capital requirements | 23.5 (40.48%) |
| General corporate purposes | 16.82 (28.99%) |
Strengths
- Operates a network of over 100 media assets in high-traffic locations in Mumbai.
- Offers a wide range of OOH formats, including billboards, transit media, and digital screens.
- Provides integrated services combining advertising and real estate solutions.
- Delivers end-to-end campaign management from planning to execution.
- Uses digital and data-driven advertising for targeted and flexible campaigns.
Risks
- Business depends heavily on the OOH advertising industry and its growth trends.
- Failure to adopt new technologies may reduce competitiveness and market share.
- Ongoing tax-related proceedings involving the promoter may impact the company.
- Revenue depends on the utilisation of advertising inventory and campaign demand.
- Operations rely on third parties for site leasing, fabrication, and maintenance services.