Purple Style Labs IPO
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Purple Style Labs IPO details
Schedule of Purple Style Labs
| Issue open date | 31 Aug 2026 |
| Issue close date | 02 Sep 2026 |
| UPI mandate deadline | 02 Sep 2026 (5 PM) |
| Allotment finalization | 03 Sep 2026 |
| Refund initiation | 04 Sep 2026 |
| Share credit | 04 Sep 2026 |
| Listing date | 07 Sep 2026 |
| Mandate end date | 17 Sep 2026 |
| Lock-in end date for anchor investors (50%) | 02 Oct 2026 |
| Lock-in end date for anchor investors (remaining) | 01 Dec 2026 |
Note: The schedule is tentative. The anchor lock-in period ends 30 days after the actual allotment date for 50% of the shares and 90 days after for the remaining portion. The allotment status can be checked on the registrar's website and the exchange website.
About Purple Style Labs
Purple Style Labs operates Pernia’s Pop-Up Shop, an omni-channel luxury platform offering curated wedding and occasion wear, menswear, womenswear, jewellery, accessories, and kidswear. It reaches domestic and global customers—including India, the US, the UK, and the Middle East—via physical Experience Centers, digital channels, and its website and mobile app. The platform helps designer brands scale globally without building separate retail infrastructure, generating revenue primarily from direct luxury product sales.
Financials of Purple Style Labs
Issue size
| Funds Raised in the IPO | Amount (₹ crores) |
| Total issue size | 680 |
| Fresh Issue – Proceeds go to the company | 680 |
Utilisation of Proceeds
| Purpose | INR crores (%) |
|---|---|
| Investment in PSL Retail for Experience Centres and back-end offices | 371.13 (54.58%) |
| Sales and marketing expenses | 138.9 (20.43%) |
| General corporate purposes | 169.97 (24.99%) |
Strengths
- Multi-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships.
- Omni-channel business model focused on operational efficiency, connecting physical Experience Centers with digital platforms.
- Robust international presence catering to a varied customer base in multiple countries like the US and UK.
- Strong customer retention and network effects support long-term monetization.
- Experienced management team and Board with expertise across retail, sales, marketing, and product management.
Risks
- The company has a history of continued losses and reported negative retained earnings in recent fiscal years.
- High reliance on external borrowings, which significantly increased in the recent fiscal year.
- Current liabilities exceed current assets, resulting in a notable working capital deficit.
- Business operations depend heavily on maintaining strong relationships with third-party designer brands.
- Scaling of physical Experience Centers carries execution risks and lease liabilities that could strain the balance sheet.
Subscription Figures for Purple Style Labs
Grey Market Premium (GMP) is an unofficial and unregulated metric that may not accurately reflect investor interest. Instead, investors should refer to the IPO subscription data published by the stock exchanges, which is a more reliable indicator of demand.
Subscription numbers as of 05:00 PM on September 01, 2026:
| Category | Reserved (lakhs) | Applied (lakhs) | Subscription (X times) |
|---|---|---|---|
| Institutional | 37.36 | 2.16 | 0.06x |
| NII | 18.68 | 2.38 | 0.13x |
| Retail | 12.45 | 11.61 | 0.93x |
| Total | 68.50 | 16.15 | 0.24x |