Zepto IPO
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Zepto IPO details
About Zepto
Zepto Limited operates a quick commerce platform that enables users to purchase a wide range of products from third-party merchant partners through the “Zepto” mobile application. Orders placed on the platform are processed through strategically located dark stores operated by the company and delivered to users through last-mile delivery partners. In addition to groceries and household products, merchant partners offer freshly prepared food items through Zepto Café, which uses the same dark store and delivery infrastructure. The company also provides advertising and promotional solutions to brand partners, including sponsored placements, in-app advertising, analytics and campaign performance tools, creating an additional monetisation channel. Further, it offers supply chain services by sourcing products from brands and selling them to wholesalers and retailers on a non-exclusive basis. The company’s business is supported by its in-house technology systems that help manage operations, fulfilment, delivery and user engagement.
Financials of Zepto
Utilisation of proceeds
| Purpose | INR crores (%) |
| Expand dark store network | 1628.98 (20.34%) |
| Lease payments for existing dark stores | 1734.94 (21.66%) |
| Invest in technology and cloud infrastructure | 1324.78 (16.54%) |
| Marketing and brand-building initiatives | 520 (6.49%) |
| Inorganic growth opportunities and general corporate purposes | 2801.30 (34.97%) |
Strengths
- Fastest-growing quick commerce platform in India by order volume among scaled players between Fiscal 2024 and Fiscal 2026.
- Significant increase in market share of quick commerce orders, rising from about 26% to 35% during the period.
- Operates a technology-driven quick commerce model supported by dark stores and optimised delivery networks.
- Generates revenue from multiple streams including product sales, advertising solutions, Zepto Café, and supply chain services.
- Uses in-house technology systems to manage operations, fulfilment, delivery, and user engagement.
Risks
- The company has incurred losses in recent years and may not achieve or sustain profitability in the future.
- Intense competition in the quick commerce sector could affect growth, market share, and profitability.
- Negative publicity, including social media commentary, could harm the company’s reputation and business.
- Failure to ensure product quality, quantity, or accuracy could lead to recalls, refunds, and reputational damage.
- Food safety, hygiene, and quality issues related to Zepto Café could adversely impact operations and brand image.