Schedule of Pelatro
| Issue open date | 16 Sep 2024 |
| Issue close date | 19 Sep 2024 |
| UPI mandate deadline | 19 Sep 2024 (5 PM) |
| Allotment finalization | 20 Sep 2024 |
| Refund initiation | 23 Sep 2024 |
| Share credit | 23 Sep 2024 |
| Listing date | 24 Sep 2024 |
| Mandate end date | 04 Oct 2024 |
| Lock-in end date for anchor investors (50%) | 20 Oct 2024 |
| Lock-in end date for anchor investors (remaining) | 19 Dec 2024 |
Note: The schedule is tentative. The anchor lock-in period ends 30 days after the actual allotment date for 50% of the shares and 90 days after for the remaining portion. The allotment status can be checked on the registrar's website and the exchange website.
About Pelatro
Incorporated in 2013, Pelatro is a global technology business offering a comprehensive customer engagement platform, i.e., mViva that enables customer-centric interactions between enterprises or brands and its end users. The platform helps enterprises to understand through data collection, analytics, audience selection, and reports the behavior and needs of their customers to enhance their engagement with end users. The company’s core product offers include Campaign Management Solutions, Loyalty Management Solutions, Lead Management Solutions, and Data Monetization Solutions. mViva collects and processes large amounts of data for each enterprise daily across almost a billion consumers in 30 countries. As of May 31, 2024, It has been implemented or is under implementation in 38 telecom networks spread across 30 countries, including India. Out of these networks, 16 are in Asia, 5 are in Middle East, 15 are in Africa, 1 in the Caribbean, and 1 in Europe.
Financials of Pelatro
Issue size
| Funds Raised in the IPO | Amount |
| Overall | ₹55.98 crores |
| Fresh Issue | ₹55.98 crores |
| Offer for sale | – |
Utilisation of proceeds
| Purpose | INR crores (%) |
| Capital expenditure | 10.12 (18.08%) |
| Investment in subsidiary | 10 (17.86%) |
| Working capital requirements | 15 (26.80%) |
| General corporate purposes and others | 20.86 (37.26%) |
Strengths
- The company’s mViva platform enables brands to easily integrate its platform with both their in-house technical infrastructure and the company’s expanding partner ecosystem of best-in-class technologies.
- Its extensive platform can cater effectively to the multiple requirements of its customers. For example, in the telco sector, It covers pre-paid, post-paid; consumers, enterprises, retailers; mobile, home broadband, fixed line; scheduled campaigns, trigger campaigns, real-time campaigns, and various other permutations and combinations.
- The platform addresses customer engagement from multiple angles like campaigning, loyalty programs, lead management, etc. The same applies to the banking sector as well, however with its own sectoral variations.
- The company’s platform has a prominent position in various markets with a large customer base spread across diverse geographies. It is in a high-growth market with substantial barriers to entry.
- The company, through its subsidiary Pelatro Pte, has several registered patents. These patents represent advanced technology which helps them differentiate its platform from its competition and deliver superior value to the customers.
Risks
- The company is dependent on a small set of products, and the failure to achieve continued market acceptance of its products could cause the results of operations to suffer.
- The company’s sales cycle with large enterprise customers can be long and unpredictable, and the sales efforts require considerable time and expense.
- The company derives nearly 49% of its revenue from its top 10 long-term customers. Any decrease in revenues or sales from any one of such key customers may adversely affect the business and results of operations.
- Its group company, Pelatro Limited (U.K.) may have a conflict of interest with them at it is engaged in similar business and may compete with the company.
- The company may need to reduce prices or change its pricing model to remain competitive.