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We launched our loan against securities (LAS) product, Zerodha Capital, to help people avoid high-interest personal loans and credit card debt. Borrowing against your investments can be far more cost-effective, but many only realize how expensive unsecured credit is once they’re already paying for it. Since starting full-scale operations in 2023, we’ve steadily expanded LAS. […]

Every day brings market news, hot tips, and predictions that make us feel like we must act right away. Fear, greed, or even the thrill of a quick profit often push us into choices that hurt us in the long run. Impulsive investing is one of the biggest reasons many fail to build lasting wealth. […]

As a trader, filing your taxes is important whether you’ve made a profit or a loss. Many assume that if they’ve made losses, they don’t need to file—but that’s not true. Skipping it could still attract a notice from the Income Tax Department. We also know tax filing can feel complicated, which is why we’ve […]

Systematic Investment Plans, or SIPs, are built on one simple idea, consistency. By investing a fixed amount at regular intervals, SIPs average out your buying costs and allow compounding to work quietly in the background. But many investors lose these benefits by pausing instalments when markets fall or delaying them while waiting for the “right […]

Tijori Finance is an investment research platform designed to help individual investors analyze Indian stocks. What makes Tijori unique is that, apart from all the financial statements, we also show useful data points that you don’t see on most financial data portals. We show current and historic visualizations for financials. operational metrics, revenue mix breakdown […]

Investment and trading platforms are extremely complex systems. From interfacing with exchange systems via leased lines to numerous systems running on public cloud and physical data centres spread across regions, the real-time complexity and risks are massive. A technical issue anywhere in this chain can cascade and cause disruptions. To mitigate such possibilities, we have […]

If you ever feel like the stock market is an overwhelming place, you’re not alone. Every day, we’re bombarded with information: “buy this stock,” “sell that one,” “this expert predicts a crash”. It’s enough to make anyone feel like they’re overwhelmed and a step behind. It’s easy to believe that successful investing means you have […]

When trading options, one of the most important tools you can use is the option chain. It provides a complete view of all available option contracts for a stock or an index, showing key details like strike prices, premiums, open interest, option greeks, and more. The option chain helps traders determine market sentiment, identify trading […]

From the redesigned marketwatch to trading from charts and AI integration, in the past quarter, we’ve rolled out a series of updates to improve your trading and investing experience. Whether you’re tracking markets, researching stocks, or placing orders, these updates give you more control and insight. In case you missed our updates, here’s a quick […]

One year ago, we launched a new YouTube channel called Markets by Zerodha (We know, a highly imaginative name). The first show we started on the channel was called The Daily Brief, a daily podcast where we simplified what we considered the 2-3 most interesting stories in finance, business, and the wider economy. We felt […]

The Indian F&O market has grown significantly over the past five years, and this has triggered various market reactions. In November 2024, SEBI implemented a range of measures targeted at reducing market volatility, especially from daily index expiries—including limiting weekly expiries to only Nifty and Sensex contracts, increasing the lot size from 5-10L to 15-20L, […]

Trading involves much more than just buying and selling stocks. Traders today have multiple requirements, such as placing large orders without revealing their order size or intent, setting up long-standing orders that work months later, and executing complex strategies that involve taking multiple positions. Which is why we have built advanced order on Kite to […]

We often hear stories of people stumbling upon old share certificates tucked away in cupboards or piles of documents—sometimes worth lakhs. However, the initial excitement usually gives way to a common question: What should I do with these? There was a time when owning shares meant holding actual paper certificates with your name on them. […]

The Margin Trading Facility (MTF) is a service that allows you to buy shares by paying only a portion of the total cost. Zerodha funds the remaining amount, and interest is charged on it. Since launching Margin Trading Facility (MTF) last year, we have been working on making several enhancements to improve your MTF experience. […]

You can now connect your Zerodha account to AI assistants like Claude, Cursor, and Windsurf completely free of charge with the new Kite Model Context Protocol (MCP). With this, you instantly get a personal financial assistant that understands your portfolio and can answer complex questions in any language of your choice. What is Model Context […]

Have you noticed how your Marketwatch gets messier over time? As traders and investors, we usually do not delete items from our watchlists—we just keep adding new stocks and F&O contracts that interest us. When you are keeping an eye on many instruments, scrolling through a long list becomes really hard. Even with multiple watchlists, […]

Before investing in any company, it’s important to do your own research. The problem is, fundamental data like what the company does, the financials, peer comparisons, news, and other parameters and data points are often scattered across different websites. To make your stock research easier, we’ve built Stock Pages powered by Tijori, bringing together all […]

Trading is all about making quick decisions when you spot opportunities. When you see a promising pattern on your charts or when your technical indicators signal a potential trade, you need to act fast. Until now, this meant moving between chart analysis and order placement screens, which required extra steps during important market moments. Trade […]

Welcome to our Quarter 1 2025 update, where we bring you all the latest improvements we have made to improve your trading and investing experience. Over the past three months, we’ve rolled out several new features and enhancements across Kite, Coin, Console, and our other platforms – to make your experience smoother. From a new […]

The Portfolio Performance Curve shows the actual performance of your investments and trades (equity, mutual funds (MF), MTF, F&O, intraday, and commodities) after accounting for cash inflows and outflows. Looking at the absolute P&L of your portfolio does not tell you anything about your performance because it is just a snapshot in time. To accurately […]

A Systematic Transfer Plan (STP) is a smart way to invest gradually. Instead of putting a large amount of money into mutual funds all at once, STP lets you automatically transfer a fixed amount at regular intervals from one fund to another. STPs help when you want to move money from low-risk funds like liquid […]

Over the past few months, we have been working hard to introduce new features to simplify your order placing experience on Kite. Here are some useful additions we have made to the Kite order window: Order slicing – You can now easily place large orders without having to worry about exchange freeze limits. Available margin […]

We first decided to waive brokerage for equity delivery in December 2015. Until then, we charged the lower of 0.1% or Rs 20. This move was to change our image from a broker just for speculation, which was the case back then. A lot of people (sometimes even I) wondered if this would just be […]

A comfortable retirement is the ultimate goal we all work for, but most Indians don’t save for their retirement. This is why we introduced NPS on Coin last year One of the best ways to save for retirement is through the National Pension Scheme (NPS). It’s not only one of the lowest cost investment options […]

Kite and Coin are two of our primary transaction platforms. Kite is designed for active traders, while Coin is meant for long-term investors who invest in mutual funds. Given the different use cases and audiences they are aimed at, we have kept both the platforms separate. Combining them would clutter the interface with features only […]