General

If you trade F&O strategies with multiple legs, you know how time-consuming it can be to set up multiple positions. Every order must be placed separately, with the product type, order type, and quantity filled in each time. And when markets are moving fast, that’s valuable time lost. That’s why we’ve added a new feature […]

We launched our loan against securities (LAS) product, Zerodha Capital, to help people avoid high-interest personal loans and credit card debt. Borrowing against your investments can be far more cost-effective, but many only realize how expensive unsecured credit is once they’re already paying for it. Since starting full-scale operations in 2023, we’ve steadily expanded LAS. […]

Every day brings market news, hot tips, and predictions that make us feel like we must act right away. Fear, greed, or even the thrill of a quick profit often push us into choices that hurt us in the long run. Impulsive investing is one of the biggest reasons many fail to build lasting wealth. […]

The government has announced that from 22 September 2025, premiums for health and term insurance will no longer attract GST. At first glance, this looks like an 18% price cut. But it’s not that simple. Whether you actually save depends on when you buy your policy, when coverage kicks in, and whether you’re starting fresh, […]

As a trader, filing your taxes is important whether you’ve made a profit or a loss. Many assume that if they’ve made losses, they don’t need to file—but that’s not true. Skipping it could still attract a notice from the Income Tax Department. We also know tax filing can feel complicated, which is why we’ve […]

The Securities and Exchange Board of India (SEBI) has released new guidelines that make it easier for Non-Resident Indians (NRIs) to trade derivatives in Indian markets. These new guidelines remove barriers that made it hard for NRIs to participate in India’s capital markets. The existing processes to open an NRI account and trade are extremely […]

As we take stock of our journey so far, it’s humbling to see how far we’ve come in such a short time. What started as an idea —to make investing truly simple, affordable, and democratic—is now taking shape in ways that reaffirm our core beliefs. At Zerodha Fund House, we’ve set out to build not […]

You can now connect your Zerodha account to AI assistants like Claude, Cursor, and Windsurf completely free of charge with the new Kite Model Context Protocol (MCP). With this, you instantly get a personal financial assistant that understands your portfolio and can answer complex questions in any language of your choice. What is Model Context […]

NSE just published their circular on retail algo trading specifications. It creates a clean, secure framework for brokers to offer APIs and automation tools to retail traders. The circular addresses the needs of individual traders automating strategies, algo vendors selling to retail users, and brokers offering platform-based automation. Key Points for Each Stakeholder Individual Automation […]

The Indian markets have grown more in the last five years than in the preceding decade and a half. Before 2020, it took roughly a decade for the unique investor count to double from 1.5 crores to 3 crores. After the pandemic, it only took a couple of years for the investor count to keep […]

Zero1 has been busy building IPs and adding channels to its Network the last year. But one thing we’ve been quite bullish about are ‘offline IPs’. New age media is content + community and meeting our audience in the real world makes all the difference. So, we hosted 3,000 people in the 2nd edition of […]

Nithin recently made a post on Twitter about how we at Zerodha have never advertised. While this strategy has worked really well for us, it got us thinking — do our customers know everything we have to offer? For example, did you know that we are the only large broker to still offer 0 brokerage […]

As the year winds down, I want to take a moment to reflect on everything we’ve achieved at Zerodha Fund House in 2024. It’s been a year of exciting milestones, bold steps, and laying the groundwork for what’s next. Why we started Having spent over 20 years in the industry, one thing that stood out […]

It’s the end of another year, and it’s a good time to look back on the year that was. Performance-wise, 2024 was a weird year. Whether you were bullish or bearish, the markets gave everyone something. When you look at the broad indices, it was a good year for the markets. Look underneath the indices, […]

Since joining Zerodha, a SEBI-regulated business, my calendar has been dominated by deadlines for upcoming regulations. We discuss these regulatory changes daily — analyzing their business impact, evaluating their effects on customers, and identifying the system and process updates needed for seamless business continuity. This year, we’ve begun a new tradition: compiling a comprehensive list […]

As we begin 2025, we wanted to take a moment to look back at what we have been up to in 2024.

We are happy to finally announce the launch of MTF (Margin Trading Facility) at Zerodha. This one has been a long time coming and is probably the most frequent feature request we’ve received over the years. We were caught up in two minds about whether to offer MTF or not. But eventually, given the pace […]

Ever wondered who’s behind the brands and products you use every day? We’ve made it super simple to find companies just by searching their brands or products names on Kite.

The number of people falling for fake website and app scams is increasing day by day. Not a day goes by where someone doesn’t tell us they’ve lost money to these scams. The scale at which these scams operate is scary. These scams take advantage of the familiarity that you have with major brands, celebrities, and companies like ours.

Educating traders and investors has been a core focus for us at Zerodha since day one. In 2024, we’ve ramped up these efforts with a variety of new initiatives, all aimed at helping people understand the markets and manage their money better. Our last update on content initiatives was in July, so we thought it […]

Over the past few months, we’ve been working hard to introduce new features and enhance existing ones to simplify your trading and investing experience. To make sure you don’t miss out, we’ve compiled all the updates for you in this post.

Pledged cash-equivalent securities such as Liquid ETFs, Sovereign Gold Bonds, and Government Bonds can now be sold instantly without waiting to unpledge them.

SEBI issued new circulars that affect how securities are credited to a client’s demat account. These guidelines, which will be implemented in two phases beginning October 14, 2024, aim to improve operational efficiency while reducing risks associated with the traditional system.

We’ve updated the Technicals Widget on Kite to give you all the key market information in one place.

On October 1, 2024, SEBI released a circular that changes a few things for index derivatives. Here’s a breakdown of all the changes and their impact. Increase in contract size Currently, the contract size for index F&O contracts is between Rs. 5 lakhs to 10 lakhs. Starting November 21, 2024, the contract value will be […]