Business Updates

We launched our loan against securities (LAS) product, Zerodha Capital, to help people avoid high-interest personal loans and credit card debt. Borrowing against your investments can be far more cost-effective, but many only realize how expensive unsecured credit is once they’re already paying for it. Since starting full-scale operations in 2023, we’ve steadily expanded LAS. […]

Every day brings market news, hot tips, and predictions that make us feel like we must act right away. Fear, greed, or even the thrill of a quick profit often push us into choices that hurt us in the long run. Impulsive investing is one of the biggest reasons many fail to build lasting wealth. […]

As a trader, filing your taxes is important whether you’ve made a profit or a loss. Many assume that if they’ve made losses, they don’t need to file—but that’s not true. Skipping it could still attract a notice from the Income Tax Department. We also know tax filing can feel complicated, which is why we’ve […]

Tijori Finance is an investment research platform designed to help individual investors analyze Indian stocks. What makes Tijori unique is that, apart from all the financial statements, we also show useful data points that you don’t see on most financial data portals. We show current and historic visualizations for financials. operational metrics, revenue mix breakdown […]

If you ever feel like the stock market is an overwhelming place, you’re not alone. Every day, we’re bombarded with information: “buy this stock,” “sell that one,” “this expert predicts a crash”. It’s enough to make anyone feel like they’re overwhelmed and a step behind. It’s easy to believe that successful investing means you have […]

The Securities and Exchange Board of India (SEBI) has released new guidelines that make it easier for Non-Resident Indians (NRIs) to trade derivatives in Indian markets. These new guidelines remove barriers that made it hard for NRIs to participate in India’s capital markets. The existing processes to open an NRI account and trade are extremely […]

From the redesigned marketwatch to trading from charts and AI integration, in the past quarter, we’ve rolled out a series of updates to improve your trading and investing experience. Whether you’re tracking markets, researching stocks, or placing orders, these updates give you more control and insight. In case you missed our updates, here’s a quick […]

One year ago, we launched a new YouTube channel called Markets by Zerodha (We know, a highly imaginative name). The first show we started on the channel was called The Daily Brief, a daily podcast where we simplified what we considered the 2-3 most interesting stories in finance, business, and the wider economy. We felt […]

As we take stock of our journey so far, it’s humbling to see how far we’ve come in such a short time. What started as an idea —to make investing truly simple, affordable, and democratic—is now taking shape in ways that reaffirm our core beliefs. At Zerodha Fund House, we’ve set out to build not […]

Have you noticed how your Marketwatch gets messier over time? As traders and investors, we usually do not delete items from our watchlists—we just keep adding new stocks and F&O contracts that interest us. When you are keeping an eye on many instruments, scrolling through a long list becomes really hard. Even with multiple watchlists, […]

The Indian markets have grown more in the last five years than in the preceding decade and a half. Before 2020, it took roughly a decade for the unique investor count to double from 1.5 crores to 3 crores. After the pandemic, it only took a couple of years for the investor count to keep […]

Over the past few months, we have been working hard to introduce new features to simplify your order placing experience on Kite. Here are some useful additions we have made to the Kite order window: Order slicing – You can now easily place large orders without having to worry about exchange freeze limits. Available margin […]

We first decided to waive brokerage for equity delivery in December 2015. Until then, we charged the lower of 0.1% or Rs 20. This move was to change our image from a broker just for speculation, which was the case back then. A lot of people (sometimes even I) wondered if this would just be […]

Options traders rely on option chains to spot opportunities and make informed decisions. Think of it as your trading dashboard—showing all available contracts, strike prices, premiums, and market sentiment in one view. We have redesigned the option chain on Kite to bring together market depth, trading, and position tracking all in one place, making it […]

As an investor or trader, staying updated with market-moving events is important. But tracking multiple economic announcements and IPO openings can be overwhelming, making it easy to miss important updates. We have been working on making this easier for you. Zerodha Economic Calendar Last year, we launched the Zerodha Economic Calendar to help you track […]

SEBI put out a framework to regulate the participation of retail investors in the algorithmic trading space. Now that we have a set framework, we thought it will be appropriate to put out an explainer on this given the various modalities involved. We’ve also made a video explaining the regulations. Before we begin, here’s an […]

Nithin recently made a post on Twitter about how we at Zerodha have never advertised. While this strategy has worked really well for us, it got us thinking — do our customers know everything we have to offer? For example, did you know that we are the only large broker to still offer 0 brokerage […]

As the year winds down, I want to take a moment to reflect on everything we’ve achieved at Zerodha Fund House in 2024. It’s been a year of exciting milestones, bold steps, and laying the groundwork for what’s next. Why we started Having spent over 20 years in the industry, one thing that stood out […]

It’s the end of another year, and it’s a good time to look back on the year that was. Performance-wise, 2024 was a weird year. Whether you were bullish or bearish, the markets gave everyone something. When you look at the broad indices, it was a good year for the markets. Look underneath the indices, […]

Since joining Zerodha, a SEBI-regulated business, my calendar has been dominated by deadlines for upcoming regulations. We discuss these regulatory changes daily — analyzing their business impact, evaluating their effects on customers, and identifying the system and process updates needed for seamless business continuity. This year, we’ve begun a new tradition: compiling a comprehensive list […]

As we begin 2025, we wanted to take a moment to look back at what we have been up to in 2024.

We are happy to finally announce the launch of MTF (Margin Trading Facility) at Zerodha. This one has been a long time coming and is probably the most frequent feature request we’ve received over the years. We were caught up in two minds about whether to offer MTF or not. But eventually, given the pace […]

Ever wondered who’s behind the brands and products you use every day? We’ve made it super simple to find companies just by searching their brands or products names on Kite.

The number of people falling for fake website and app scams is increasing day by day. Not a day goes by where someone doesn’t tell us they’ve lost money to these scams. The scale at which these scams operate is scary. These scams take advantage of the familiarity that you have with major brands, celebrities, and companies like ours.

We are happy to announce the launch of Money Mindful, a new financial education series that aims to help anyone enter the financial services industry.