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  • A Little Too Big Headed

    Kulsum Khan on February 15, 2021

    Jim is a novice trader who has hit upon a winning streak. He can’t seem to lose. Every trade he makes is a winner. He naturally starts thinking, “I’m a natural-born trader. I’m ..

  • Support and Resistance: More Solid than Ever

    Kulsum Khan on February 15, 2021

    The financial markets are in constant flux, and in the past few years, we’ve seen many changes. The reasons are numerous; the availability of online investing, new government regulations, and te ..

  • Going Your Own Way

    Kulsum Khan on February 5, 2021

    In a strong bull market, like one of the late 1990s, you could buy a stock, wait a few weeks, and sell for a profit. During a strong bull market, trading can be relatively easy. You can erroneously th ..

  • The Influence of Sunk Costs

    Kulsum Khan on February 5, 2021

    Stan has been following Apple (AAPL) for the past two years. It’s his most favourite stock in his portfolio. He loves the products and likes the company. He anticipates new product announcements ..

  • Sunk Costs

    Kulsum Khan on February 5, 2021

    You’ve invested 25% of your capital in a stock that your analysis had predicted would increase.  Your expectations haven’t been supported, however.  The price has been steadily declining ..

  • Sunk Costs in Everyday Life and in Trading

    Kulsum Khan on January 20, 2021

    Have you ever put your time and money into a project and received nothing for it. Perhaps it’s a classic car you’ve been meaning to restore that’s been sitting in the garage for 10 years or your ..

  • Sunk Cost Effect

    Kulsum Khan on January 20, 2021

    Stan is holding a position that has lost 20% of its value in the last week. He can’t believe how wrong things are going. He spent two weeks studying the fundamentals of the company. He monitored ..

  • Asset Allocation, An Introduction

    Karthik Rangappa on January 20, 2021

    Dear Readers,  Like this previous chapter, this chapter is too is a guest chapter. We are honoured to have this super important chapter authored by Shyam, who runs Stockviz. We are grateful to Shyam ..

  • Staying Successful

    Kulsum Khan on January 20, 2021

    Psychological factors play a vital role in maintaining long-term success. Many people believe they should devote all their energy to achieving one goal. Some traders, for example, believe that they sh ..

  • Subconscious Influences on Trading Decisions

    Kulsum Khan on January 20, 2021

    In a classic study in psychology, Dr Robert Zajonc discovered that people are often influenced by subconscious thoughts outside their awareness. He showed people pictures and objects without their con ..