Introducing Finception

October 15, 2019

There is something about good content on finance and markets that excites me, and Finception has done it since their first article. We have partnered with some of the coolest FinTech businesses in India working on expanding capital market ecosystem through Rainmatter – Finception is the latest. Their daily newsletter, Finshots, is how I start my day now.

The following is an introduction by the founders of Finception. I hope all of you like it as much as I do and subscribe. 🙂

Our journey started with a simple premise — to make Finance less complex and more exciting. We started writing long-form articles on stocks and stock markets and we have been doing that for a good year now.

You can find all our stories right here.

And as an extension to this ethos, we recently started a daily newsletter called Finshots.

What is Finshots?

With Finshots, we are taking the most important financial stories of the day and rewriting it in a language more people can understand. We try to keep the stories as relevant as possible and since we have a self-declared mandate of being a 3-minute newsletter, it’s as crisp as it can be. Have a look at some of our stories.

Who is this for?

We want to make finance less boring and so this product is for anyone who finds the current stuff on finance too taxing to read.

The Ultimate Goal

Since we started our journey last year, I can’t think of the number of people that have approached us asking for help on the investing front. The only thing we could do to help was to suggest a few mutual funds, understand their needs and priorities, and help get their finances in order. We even ran an AMA (Ask me Anything) asking our subscribers to write to us if they had questions on personal finance. And out of the 2000 odd people that saw the post, a whopping 600 people wrote back to us asking for help. And that’s when we figured we had to do something about this.

A new product in the works

So right now the focus is on building a full-fledged Financial Planner. Not the kind that’ll give you some generic advice and a couple of mutual funds to go along with it. We want to understand where you come from, your needs, priorities, if you are covered in the event of an emergency, how buying a house can affect your financial goals, how best to invest every time you have some money saved up and most importantly, how not to lose money.

The hope is that we can someday become a brand that’s synonymous with all things finance.

Also if you have any suggestions for the product that we are currently building, please write to us at [email protected]. We are actively seeking inputs. Cheers 🙂

Founder & CEO @ Zerodha

Post a comment

  1. Sudhakar says:


  2. Sudhakar says:

    Is there any charges for gunshots subscription in zerodha kite ?

  3. Sameer says:

    Nice initiative, interested to know more

  4. Manisha says:

    Good step & support


    excited and want to know more

  6. MANZOOR says:

    Its a good start and I am interested to know more about it.

  7. Srinidhi says:

    Details please I am interested

  8. Biswanath Das says:

    I like to know more about it.

  9. Nitin Sudhirbhai Mehta. says:

    Yes, I want to know more to make investments safe and healthy.

  10. Suresh says:

    I want to know more about it..

  11. Shanmugam says:

    Good. We all set together to improve our economy & indian economy in front side. All individual goals full fill means, country also fullfill with great economy. Zerodha is also a part in great steps to improve business & customer satisfaction on markets, studies, trades. Building a unique simple platform so that everyone can understand, informing their quentions & getting answers for right time.

  12. Aparna Paul says:

    Good Initiative. . .

  13. Fazal says:

    Finshots is super cool to know much about finance and capital markets. Thanks for the good initiative

  14. Ashok Dalvi says:

    What may be the content of this service,is it a summarized version of relevant financial news from daily newspapers.What may be the cost of this

  15. SUNDARARAJAN says:

    Good initiative. Post the contents in southern regional languages also.

  16. NITIN DEORE says:

    Dear Sir,
    Nice move, it helps common people to understand the market.
    I am very thankful to you for providing such a newsletter.

  17. Shyam Prasad TR says:

    It is a good step. Would like to know about pricing.

  18. Prakash Bikonda says:

    Interesting,would like to more, Will it be affordable to common man.

  19. Prakash Bikonda says:

    Interesting,would like to more details.

  20. Ramling Ghongade says:

    Great Initiative

  21. Ramling Ghongade says:

    I would like to know more…

  22. Bhinder says:


  23. D Nagaraju says:

    Its the very best opportunity, for those who wants to safe guard ones financial status hassailfree.

  24. Sanjay Jain says:

    Great Sir

  25. Rishikesh Kawade says:


  26. Vinod Joshi says:

    Inshorts ka Finance Wala Bhai Finshots!

  27. Vinod Kumar says:

    Great initiative
    Thank you, It helps a lot of people to make their investment decision.

  28. Pankaj Gaikwad says:

    Right from zerodha to finception you have always tried to “help people grow” not just with knowledge, but with knowledge that will foster wealth. This is your uniqueness. “Simply Amazing” Nithin.. Fintech is the next happening thing and i am really glad n grateful that you have chosen to empower us with Finshots. My best wishes to u and all zerodha team for an exciting journey ahead 🙂


    It’s really good to hear…
    I hope we all readers will get good knowledge from it.

  30. Nilesh Gupta says:

    Great job I think this will really help many people struggling like me.

  31. Varghese says:

    Any way I can help you?
    Am working on FIRE and would like to help others

  32. Prachi says:

    Good collaboration!

  33. Mohit says:

    So, kinda like Morning Brew?

  34. Tapan Mohan Reddy says:

    Want Activation

  35. सीताराम रामू घोरड़ says:

    मुझे झरोदा एप्लीकेशन बहुत अच्छा लगता है सबसे ज्यादा अच्छी लगती है आपकी सर्विस अपने और एक नया कदम उठाया है न्यूज़पेपर चालू करने का जिसमें आप टोटल मार्केट रिलेटेड न्यूज़ हमको देना चाहते हैं बहुत खुशी की बात है सर हमारे लिए सर आप हमेशा हमारे लिए ऐसे ही नई-नई चीजें लाते रहिए बाकी हिंदुस्तान का छोटा से छोटा इंसान इन्वेस्टमेंट में आगे बढ़ सके और ग्रोथ कर सके

  36. shaji says:

    It’s really good to hear…
    I hope we all readers will get good knowledge from it.

  37. Ashish Jain says:

    Good step to learn financial ocean.

  38. Ambarish Baruah says:

    Good Initiative. I am subscribing to finshots right away.

  39. Hari says:

    Hi Nithin, When are you planning to go public? We are ready for your IPO 🙂

  40. Chandraveer says:

    Interested to know more about this.

  41. Vishal says:

    This is something that I always felt was the need of the hour but never found anything relevant in the market. I have wrote in the past articles that did the same, although as a ghost writer. I have been following the market closely for the last 7 years and would like to know how can I contribute to this newsletter.

  42. Shatrudra Prakash says:

    Know more about the same.

  43. Shikha says:

    Very good step..
    Wanna know more about it.

  44. Kiran says:

    What an initiation!!! Looking forward for this product.

  45. Sushantha says:

    Nice incentive. Zerodha is always innovative. Sometimes it is difficult to track what is the latest tool and learning you are offering. Thanks for all your support.

  46. S GUNASEKARAN says:

    I too may be kept abreast of all the evolving no concepts in the share trading including MUCH ADO ABOUT ‘EASY TO LEARN ABOUT THE CONCEPT OF TRADING SMARTLY with ALGO TRADING CONCEPTS in a a rudimentary style for a NOVICE to enter with confifidence and SUCCESS being the the native mantra from Zerodha varsity. Kudos to ZERODHA.

    Yours sincerely,
    Mobile :. 9486106260

  47. Nicemon says:

    Always been an admirer of you . Keep doing good work. You are an inspiration boss

  48. Rahul says:

    Stock market is always betting. No sure way of making consistent money!!
    Whatever trade u make its always going to be a bet!!!
    Waste of time and energy!!!
    Stop making people loose hard earned money!!!

  49. RAMDAS PAWAR says:

    Zeroda is great System Useable For Money Genreabal…..

  50. rajendra ganpatdas gandhi says:

    Excellent innovative idea would love to receive the newsletter

  51. Pravin says:

    Great ….Looking Forward from zeroda

  52. Vaibhav says:

    Looking forward to reading your content.

  53. Santosh says:



    Sir, how to know about yearly turnover as well as yearly P&L from zerodha. This will be needed for filling ITR. Please respond. If anyone knows kindly comment.

  55. Prasad Joshi says:

    Great Initiative to Simplify Financial Topics.

  56. Anand khiste says:

    Hoping that it will be a financial knowledge feast.

  57. mahaboob qadri says:

    hope this bring smiles on investers

  58. B sivasubramanian says:

    I like it pls tamil language

  59. Vikrant says:

    It’s really good to hear that about your new thing ‘finception’.
    I hope we all readers will get good knowledge from it.

  60. Himanshu Shekhar says:

    Zerodha now has a very good options in multiple streams, but the only issue i face is all are in a different way, it would be very helpful if we have everything in one place.

  61. Sudhir says:

    Please make sure Financial Planner works with Linux unlike Pi.

  62. S k Bindhani says:

    Not sure market. No


  63. Sharat C Sahu says:

    There are many such type of services in Indian market. You may start considering to start some unique service like posting news in advance of scheduled events hitting the market like new drug release, FDA inspection report etc for pharma industry, any litigation or judgement days in courts.
    To the best of my knowledge there is none which provide such specific news

  64. Ashutosh Saxena says:

    Looks good! Is it chargeable?

  65. Venkateswara Rao Malempati says:

    Good initiative

  66. Hari krishna says:

    I would like to know more…

  67. DK Nagar says:

    Good initiative. Hope it covers all facets of the common interest.

  68. Harish says:

    Is it chargable?

  69. Anil s nair says:

    Good idea .this will really help people .

  70. Deven Bhatt says:

    Good Initiative. Want to know more about this.

  71. Rakshith says:

    I would like to know more

  72. Gireeshgouda Patil says:

    Waiting for that 😊

  73. Senthil says:

    Can you create a platform for trading with virtual money? It can be either live or replay..

  74. Chandan Kumar says:

    How save in you platform

  75. Sachin Raj says:

    It’s a nice way to create enthusiasm for finance by telling the theory behind financial market. Before investing, I read many articles on stocks and other things. This things will help me to understand better.

  76. Disha Chaturvedi says:

    would be interested to know more

  77. Neel says:

    Since I read first post of finception 6 months back, I thought one day some big media house will acquire this platform because quality was so good and now here you are Zerodha! Congratulations both!

  78. Prashant says:

    Awesome Job… waiting for it…

  79. vm says:

    good article by finception

  80. Sanjay Kumar says:

    Very good

  81. Ketan says:

    Also I would like to more info in deeply.

  82. Ramachandran says:

    I would like to know more about this. Kindly send details to my email address. Regards

  83. Jitu says:

    It will be good if articles will be written in more simple language.

  84. Sibin says:

    Interesting. Waiting for more details.

  85. anand goyal says:

    yes, i want to know more…

  86. Meet Dhamecha says:


  87. ABHINAV GOYAL says:

    Always coming up with new things! Looking forward to this

  88. Rishabh says:

    Please create one paper trading platform most of the people’s are ready to pay

  89. Debkrishna Ghosh says:


  90. Basker Ramachandran says:

    Would be interested in knowing more. Please share the details with me.

  91. Afzal says:

    very good initiative

  92. dhrumil shah says:


  93. MANOJ MADHAVAN says:

    I would like to know more about the same.