Introducing Finception

October 15, 2019
Featured, Sticky, Zerodha?

There is something about good content on finance and markets that excites me, and Finception has done it since their first article. We have partnered with some of the coolest FinTech businesses in India working on expanding capital market ecosystem through Rainmatter – Finception is the latest. Their daily newsletter, Finshots, is how I start my day now.

The following is an introduction by the founders of Finception. I hope all of you like it as much as I do and subscribe. 🙂

Our journey started with a simple premise — to make Finance less complex and more exciting. We started writing long-form articles on stocks and stock markets and we have been doing that for a good year now.

You can find all our stories right here.

And as an extension to this ethos, we recently started a daily newsletter called Finshots.

What is Finshots?

With Finshots, we are taking the most important financial stories of the day and rewriting it in a language more people can understand. We try to keep the stories as relevant as possible and since we have a self-declared mandate of being a 3-minute newsletter, it’s as crisp as it can be. Have a look at some of our stories.

Who is this for?

We want to make finance less boring and so this product is for anyone who finds the current stuff on finance too taxing to read.

The Ultimate Goal

Since we started our journey last year, I can’t think of the number of people that have approached us asking for help on the investing front. The only thing we could do to help was to suggest a few mutual funds, understand their needs and priorities, and help get their finances in order. We even ran an AMA (Ask me Anything) asking our subscribers to write to us if they had questions on personal finance. And out of the 2000 odd people that saw the post, a whopping 600 people wrote back to us asking for help. And that’s when we figured we had to do something about this.

A new product in the works

So right now the focus is on building a full-fledged Financial Planner. Not the kind that’ll give you some generic advice and a couple of mutual funds to go along with it. We want to understand where you come from, your needs, priorities, if you are covered in the event of an emergency, how buying a house can affect your financial goals, how best to invest every time you have some money saved up and most importantly, how not to lose money.

The hope is that we can someday become a brand that’s synonymous with all things finance.

Also if you have any suggestions for the product that we are currently building, please write to us at [email protected]. We are actively seeking inputs. Cheers 🙂

Nithin Kamath

CEO @ Zerodha and partnering startups through Rainmatter to help grow and improve the capital market ecosystem in India. Love playing poker, basketball, and guitar. @Nithin0dha on Twitter. | Personal website:



    I would like to know more about the same.

  2. dhrumil shah says:


  3. Afzal says:

    very good initiative

  4. Basker Ramachandran says:

    Would be interested in knowing more. Please share the details with me.

  5. Debkrishna Ghosh says:


  6. Rishabh says:

    Please create one paper trading platform most of the people’s are ready to pay

  7. ABHINAV GOYAL says:

    Always coming up with new things! Looking forward to this

  8. Meet Dhamecha says:


  9. anand goyal says:

    yes, i want to know more…

  10. Sibin says:

    Interesting. Waiting for more details.

  11. Jitu says:

    It will be good if articles will be written in more simple language.

  12. Ramachandran says:

    I would like to know more about this. Kindly send details to my email address. Regards

  13. Ketan says:

    Also I would like to more info in deeply.

  14. Sanjay Kumar says:

    Very good

  15. vm says:

    good article by finception

  16. Prashant says:

    Awesome Job… waiting for it…

  17. Neel says:

    Since I read first post of finception 6 months back, I thought one day some big media house will acquire this platform because quality was so good and now here you are Zerodha! Congratulations both!

  18. Disha Chaturvedi says:

    would be interested to know more

  19. Sachin Raj says:

    It’s a nice way to create enthusiasm for finance by telling the theory behind financial market. Before investing, I read many articles on stocks and other things. This things will help me to understand better.

  20. Chandan Kumar says:

    How save in you platform

  21. Senthil says:

    Can you create a platform for trading with virtual money? It can be either live or replay..

  22. Gireeshgouda Patil says:

    Waiting for that 😊

  23. Rakshith says:

    I would like to know more

  24. Deven Bhatt says:

    Good Initiative. Want to know more about this.

  25. Anil s nair says:

    Good idea .this will really help people .

  26. Harish says:

    Is it chargable?

  27. DK Nagar says:

    Good initiative. Hope it covers all facets of the common interest.

  28. Hari krishna says:

    I would like to know more…

  29. Venkateswara Rao Malempati says:

    Good initiative

  30. Ashutosh Saxena says:

    Looks good! Is it chargeable?

  31. Sharat C Sahu says:

    There are many such type of services in Indian market. You may start considering to start some unique service like posting news in advance of scheduled events hitting the market like new drug release, FDA inspection report etc for pharma industry, any litigation or judgement days in courts.
    To the best of my knowledge there is none which provide such specific news

  32. S k Bindhani says:

    Not sure market. No


  33. Sudhir says:

    Please make sure Financial Planner works with Linux unlike Pi.

  34. Himanshu Shekhar says:

    Zerodha now has a very good options in multiple streams, but the only issue i face is all are in a different way, it would be very helpful if we have everything in one place.

  35. Vikrant says:

    It’s really good to hear that about your new thing ‘finception’.
    I hope we all readers will get good knowledge from it.

  36. B sivasubramanian says:

    I like it pls tamil language

  37. mahaboob qadri says:

    hope this bring smiles on investers

  38. Anand khiste says:

    Hoping that it will be a financial knowledge feast.

  39. Prasad Joshi says:

    Great Initiative to Simplify Financial Topics.


    Sir, how to know about yearly turnover as well as yearly P&L from zerodha. This will be needed for filling ITR. Please respond. If anyone knows kindly comment.

  41. Santosh says:


  42. Vaibhav says:

    Looking forward to reading your content.

  43. Pravin says:

    Great ….Looking Forward from zeroda

  44. rajendra ganpatdas gandhi says:

    Excellent innovative idea would love to receive the newsletter

  45. RAMDAS PAWAR says:

    Zeroda is great System Useable For Money Genreabal…..

  46. Rahul says:

    Stock market is always betting. No sure way of making consistent money!!
    Whatever trade u make its always going to be a bet!!!
    Waste of time and energy!!!
    Stop making people loose hard earned money!!!

  47. Nicemon says:

    Always been an admirer of you . Keep doing good work. You are an inspiration boss

  48. S GUNASEKARAN says:

    I too may be kept abreast of all the evolving no concepts in the share trading including MUCH ADO ABOUT ‘EASY TO LEARN ABOUT THE CONCEPT OF TRADING SMARTLY with ALGO TRADING CONCEPTS in a a rudimentary style for a NOVICE to enter with confifidence and SUCCESS being the the native mantra from Zerodha varsity. Kudos to ZERODHA.

    Yours sincerely,
    Mobile :. 9486106260

  49. Sushantha says:

    Nice incentive. Zerodha is always innovative. Sometimes it is difficult to track what is the latest tool and learning you are offering. Thanks for all your support.

  50. Kiran says:

    What an initiation!!! Looking forward for this product.

  51. Shikha says:

    Very good step..
    Wanna know more about it.

  52. Shatrudra Prakash says:

    Know more about the same.

  53. Vishal says:

    This is something that I always felt was the need of the hour but never found anything relevant in the market. I have wrote in the past articles that did the same, although as a ghost writer. I have been following the market closely for the last 7 years and would like to know how can I contribute to this newsletter.

  54. Chandraveer says:

    Interested to know more about this.

  55. Hari says:

    Hi Nithin, When are you planning to go public? We are ready for your IPO 🙂

  56. Ambarish Baruah says:

    Good Initiative. I am subscribing to finshots right away.

  57. Ashish Jain says:

    Good step to learn financial ocean.

  58. shaji says:

    It’s really good to hear…
    I hope we all readers will get good knowledge from it.

  59. सीताराम रामू घोरड़ says:

    मुझे झरोदा एप्लीकेशन बहुत अच्छा लगता है सबसे ज्यादा अच्छी लगती है आपकी सर्विस अपने और एक नया कदम उठाया है न्यूज़पेपर चालू करने का जिसमें आप टोटल मार्केट रिलेटेड न्यूज़ हमको देना चाहते हैं बहुत खुशी की बात है सर हमारे लिए सर आप हमेशा हमारे लिए ऐसे ही नई-नई चीजें लाते रहिए बाकी हिंदुस्तान का छोटा से छोटा इंसान इन्वेस्टमेंट में आगे बढ़ सके और ग्रोथ कर सके

  60. Tapan Mohan Reddy says:

    Want Activation

  61. Mohit says:

    So, kinda like Morning Brew?

  62. Prachi says:

    Good collaboration!

  63. Varghese says:

    Any way I can help you?
    Am working on FIRE and would like to help others

  64. Nilesh Gupta says:

    Great job I think this will really help many people struggling like me.


    It’s really good to hear…
    I hope we all readers will get good knowledge from it.

  66. Pankaj Gaikwad says:

    Right from zerodha to finception you have always tried to “help people grow” not just with knowledge, but with knowledge that will foster wealth. This is your uniqueness. “Simply Amazing” Nithin.. Fintech is the next happening thing and i am really glad n grateful that you have chosen to empower us with Finshots. My best wishes to u and all zerodha team for an exciting journey ahead 🙂

  67. Vinod Kumar says:

    Great initiative
    Thank you, It helps a lot of people to make their investment decision.

  68. Vinod Joshi says:

    Inshorts ka Finance Wala Bhai Finshots!

  69. Rishikesh Kawade says:


  70. Sanjay Jain says:

    Great Sir

  71. D Nagaraju says:

    Its the very best opportunity, for those who wants to safe guard ones financial status hassailfree.

  72. Bhinder says:


  73. Ramling Ghongade says:

    I would like to know more…

  74. Ramling Ghongade says:

    Great Initiative

  75. Prakash Bikonda says:

    Interesting,would like to more details.

  76. Prakash Bikonda says:

    Interesting,would like to more, Will it be affordable to common man.

  77. Shyam Prasad TR says:

    It is a good step. Would like to know about pricing.

  78. NITIN DEORE says:

    Dear Sir,
    Nice move, it helps common people to understand the market.
    I am very thankful to you for providing such a newsletter.

  79. SUNDARARAJAN says:

    Good initiative. Post the contents in southern regional languages also.

  80. Ashok Dalvi says:

    What may be the content of this service,is it a summarized version of relevant financial news from daily newspapers.What may be the cost of this

  81. Fazal says:

    Finshots is super cool to know much about finance and capital markets. Thanks for the good initiative

  82. Aparna Paul says:

    Good Initiative. . .

  83. Shanmugam says:

    Good. We all set together to improve our economy & indian economy in front side. All individual goals full fill means, country also fullfill with great economy. Zerodha is also a part in great steps to improve business & customer satisfaction on markets, studies, trades. Building a unique simple platform so that everyone can understand, informing their quentions & getting answers for right time.

  84. Suresh says:

    I want to know more about it..

  85. Nitin Sudhirbhai Mehta. says:

    Yes, I want to know more to make investments safe and healthy.

  86. Biswanath Das says:

    I like to know more about it.

  87. Srinidhi says:

    Details please I am interested

  88. MANZOOR says:

    Its a good start and I am interested to know more about it.

  89. VINAYAK BORADE says:

    excited and want to know more

  90. Manisha says:

    Good step & support

  91. Sameer says:

    Nice initiative, interested to know more

  92. Sudhakar says:

    Is there any charges for gunshots subscription in zerodha kite ?

  93. Sudhakar says:


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