Urban Company
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Urban Company scheduled a one-on-one virtual meeting with Temasek for 17 September 2026. The slot was finalised at short notice and no unpublished price-sensitive information would be shared at the interaction. It followed a one-on-one with Temasek held in Gurugram on 21 August 2026. The company operated home services across 51 Indian cities and operated in the United Arab Emirates and Singapore alongside a 50:50 joint venture in Saudi Arabia. Revenue was about Rs 1,556 crore in FY26 on net transaction value of about Rs 4,290 crore excluding Saudi Arabia. Cash and treasury balances stood at about Rs 2,019 crore at the end of the June quarter.
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Urban Company scheduled a one-on-one virtual meeting with Temasek for 17 September 2026. The slot was finalised at short notice and no unpublished price-sensitive information would be shared at the interaction. It followed a one-on-one with Temasek held in Gurugram on 21 August 2026. The company operated home services across 51 Indian cities and operated in the United Arab Emirates and Singapore alongside a 50:50 joint venture in Saudi Arabia. Revenue was about Rs 1,556 crore in FY26 on net transaction value of about Rs 4,290 crore excluding Saudi Arabia. Cash and treasury balances stood at about Rs 2,019 crore at the end of the June quarter.
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Urban Company scheduled one-on-one and group meetings with Trust Mutual Fund, Aksa Capital, MIV Investment Management, Sowilo Investment Managers, UBS and Nalanda Capital on 21 and 28 September. The Nalanda Capital interaction was a one-on-one in Gurugram on 28 September, while the other three meetings were virtual on 21 September. No unpublished price-sensitive information was to be shared at the meetings. The schedule followed one-on-ones with Morgan Stanley, Banyan Tree Advisors, Elara Capital and Invesco Mutual Fund in mid-September. Urban Company reported revenue of ₹1,556 crore in FY26 on net transaction value of about ₹4,290 crore excluding Saudi Arabia, and held cash and treasury of ₹2,019 crore at the end of the June quarter.
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Urban Company scheduled one-on-one and group meetings with Trust Mutual Fund, Aksa Capital, MIV Investment Management, Sowilo Investment Managers, UBS and Nalanda Capital on 21 and 28 September. The Nalanda Capital interaction was a one-on-one in Gurugram on 28 September, while the other three meetings were virtual on 21 September. No unpublished price-sensitive information was to be shared at the meetings. The schedule followed one-on-ones with Morgan Stanley, Banyan Tree Advisors, Elara Capital and Invesco Mutual Fund in mid-September. Urban Company reported revenue of ₹1,556 crore in FY26 on net transaction value of about ₹4,290 crore excluding Saudi Arabia, and held cash and treasury of ₹2,019 crore at the end of the June quarter.
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Urban Company scheduled one-on-one meetings with Edelweiss Mutual Fund and Creaegis for September 3, to be held virtually and in Gurugram respectively. It cancelled a one-on-one meeting with Sundaram Asset Management that had been scheduled for August 27 and said the discussion would be rescheduled. The company’s August and September schedule included one-on-one meetings with institutional investors such as Temasek, UBS Group and J.P. Morgan Asset Management. In the June quarter, Urban Company reported consolidated revenue of ₹528.3 crore, while India core services generated adjusted EBITDA of ₹82 crore.
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Urban Company scheduled one-on-one meetings with Edelweiss Mutual Fund and Creaegis for September 3, to be held virtually and in Gurugram respectively. It cancelled a one-on-one meeting with Sundaram Asset Management that had been scheduled for August 27 and said the discussion would be rescheduled. The company’s August and September schedule included one-on-one meetings with institutional investors such as Temasek, UBS Group and J.P. Morgan Asset Management. In the June quarter, Urban Company reported consolidated revenue of ₹528.3 crore, while India core services generated adjusted EBITDA of ₹82 crore.
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Urban Company scheduled one-on-one meetings with JM Financial and Invesco Mutual Fund on August 31, followed by meetings with Dalmus Capital, Nirmal Bang and Emkay on September 1. The sessions were to be held virtually except for the Emkay meeting in Gurugram, and no unpublished price-sensitive information was to be shared. The company cancelled a September 1 meeting with Aksa Capital. Urban Company reported consolidated revenue of ₹528.3 crore in the June quarter, while InstaHelp recorded an adjusted EBITDA loss of ₹132 crore.
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Urban Company scheduled one-on-one meetings with JM Financial and Invesco Mutual Fund on August 31, followed by meetings with Dalmus Capital, Nirmal Bang and Emkay on September 1. The sessions were to be held virtually except for the Emkay meeting in Gurugram, and no unpublished price-sensitive information was to be shared. The company cancelled a September 1 meeting with Aksa Capital. Urban Company reported consolidated revenue of ₹528.3 crore in the June quarter, while InstaHelp recorded an adjusted EBITDA loss of ₹132 crore.
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** Shares of home services provider Urban Company URBN.NS edge 0.1% lower to 169.1 rupees
** BofA Global Research downgrades stock to "underperform", while maintaining its PT of 155 rupees
** Brokerage downgrades URBN after recent stock outperformance, cites the risk reward is now skewed to the downside
** BofA says competition in the InstaHelp segment has intensified as peers Snabbit and Pronto raise capital, ramp up discounts and expand into new markets
** "We expect the losses to remain high for forseeable future," says BofA
** Expects higher competition and investments in InstaHelp to drag down overall EPS
** Four of 9 brokerages rate the stock "buy" or higher, two "hold" and three "sell"; their median PT is 145 rupees
** YTD, URBN stock up 26.8%
(Reporting by Abhinav Parmar in Bengaluru)
(([email protected];))
** Shares of home services provider Urban Company URBN.NS edge 0.1% lower to 169.1 rupees
** BofA Global Research downgrades stock to "underperform", while maintaining its PT of 155 rupees
** Brokerage downgrades URBN after recent stock outperformance, cites the risk reward is now skewed to the downside
** BofA says competition in the InstaHelp segment has intensified as peers Snabbit and Pronto raise capital, ramp up discounts and expand into new markets
** "We expect the losses to remain high for forseeable future," says BofA
** Expects higher competition and investments in InstaHelp to drag down overall EPS
** Four of 9 brokerages rate the stock "buy" or higher, two "hold" and three "sell"; their median PT is 145 rupees
** YTD, URBN stock up 26.8%
(Reporting by Abhinav Parmar in Bengaluru)
(([email protected];))
Urban Company scheduled one-on-one meetings with RBC Capital, Hornbill Capital, Prosus, Aksa Capital, Mahindra Manulife Investment Management, HDFC Life Insurance, Arohi and J.P. Morgan Asset Management between 26 August and 15 September 2026. The meetings on 26 August were finalised at shorter notice, and the company said no unpublished price-sensitive information would be shared. Urban Company had arranged a series of similar virtual and in-person one-on-one discussions with investors including Temasek, UBS Group and Sundaram Asset Management during August. Consolidated revenue was ₹528.3 crore in the June quarter, while NTV stood at ₹1,465 crore.
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Urban Company scheduled one-on-one meetings with RBC Capital, Hornbill Capital, Prosus, Aksa Capital, Mahindra Manulife Investment Management, HDFC Life Insurance, Arohi and J.P. Morgan Asset Management between 26 August and 15 September 2026. The meetings on 26 August were finalised at shorter notice, and the company said no unpublished price-sensitive information would be shared. Urban Company had arranged a series of similar virtual and in-person one-on-one discussions with investors including Temasek, UBS Group and Sundaram Asset Management during August. Consolidated revenue was ₹528.3 crore in the June quarter, while NTV stood at ₹1,465 crore.
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** Shares of Urban Company URBN.NS up 5.2% to 166.5 rupees
** Brokerage Emkay Global initiates coverage with "buy" rating and a PT of 190 rupees, which is ~20% upside to last close
** Analysts at Emkay says URBN is the leader of India's online home services market, whose large total addressable market and highly unorganized nature provide the company with a long-growth runway
** "While the street is concerned about UC's InstaHelp foray given the upfront cash burn, we believe this is the right playbook to improve platform stickiness and drive cross-sell," brokerage says
** Emkay Global expects URBN to turn profitable in FY30, as company is incubating InstaHelp and Native, and international business profitability is "suboptimal"
** Stock trading above its 50-day, 200-day simple moving avgs since start of Aug, indicating bullish sentiment
** More than 18 million shares traded, 1.8x their 30-day moving avg
** Avg rating of 7 analysts is "hold" and median PT is 137.5 rupees, data compiled by LSEG
** YTD, URBN stock up ~25%
(Reporting by Anuran Sadhu in Bengaluru)
(([email protected]; +91 8697274436;))
** Shares of Urban Company URBN.NS up 5.2% to 166.5 rupees
** Brokerage Emkay Global initiates coverage with "buy" rating and a PT of 190 rupees, which is ~20% upside to last close
** Analysts at Emkay says URBN is the leader of India's online home services market, whose large total addressable market and highly unorganized nature provide the company with a long-growth runway
** "While the street is concerned about UC's InstaHelp foray given the upfront cash burn, we believe this is the right playbook to improve platform stickiness and drive cross-sell," brokerage says
** Emkay Global expects URBN to turn profitable in FY30, as company is incubating InstaHelp and Native, and international business profitability is "suboptimal"
** Stock trading above its 50-day, 200-day simple moving avgs since start of Aug, indicating bullish sentiment
** More than 18 million shares traded, 1.8x their 30-day moving avg
** Avg rating of 7 analysts is "hold" and median PT is 137.5 rupees, data compiled by LSEG
** YTD, URBN stock up ~25%
(Reporting by Anuran Sadhu in Bengaluru)
(([email protected]; +91 8697274436;))
** Shares of home services platform Urban Company URBN.NS rise 5.6% to 153.8 rupees, highest level since early May
** UBS initiates coverage with "buy" rating and Street-high 180-rupee PT, implying ~24% upside from Thursday's close
** Brokerage says Urban Company is at forefront of India's rapidly growing online home-services market, with sharp acceleration in monthly active users
** Co's valuation does not fully reflect India's accelerating home-services growth; expects InstaHelp, its quick-service home-help offering, to break even earlier than co's target - UBS
** Says co has strong product-market fit, balance sheet, execution track record
** Adds competition from Snabbit and Pronto is intense, but co's strong balance sheet, supply head-start give it advantage
** Stock rated "hold" on avg by 7 analysts; median PT 137.5 rupees - data compiled by LSEG
** Stock up ~14% YTD
(Reporting by Aleef Jahan in Bengaluru)
(([email protected];))
** Shares of home services platform Urban Company URBN.NS rise 5.6% to 153.8 rupees, highest level since early May
** UBS initiates coverage with "buy" rating and Street-high 180-rupee PT, implying ~24% upside from Thursday's close
** Brokerage says Urban Company is at forefront of India's rapidly growing online home-services market, with sharp acceleration in monthly active users
** Co's valuation does not fully reflect India's accelerating home-services growth; expects InstaHelp, its quick-service home-help offering, to break even earlier than co's target - UBS
** Says co has strong product-market fit, balance sheet, execution track record
** Adds competition from Snabbit and Pronto is intense, but co's strong balance sheet, supply head-start give it advantage
** Stock rated "hold" on avg by 7 analysts; median PT 137.5 rupees - data compiled by LSEG
** Stock up ~14% YTD
(Reporting by Aleef Jahan in Bengaluru)
(([email protected];))
Aug 20 (Reuters) - Unicommerce eSolutions Ltd UICO.NS:
UNICOMMERCE ESOLUTIONS - URBAN COMPANY AND UNICOMMERCE EXPAND PARTNERSHIP TO UAE AND SAUDI ARABIA
Source text: ID:nBSE37N8zh
Further company coverage: UICO.NS
(([email protected];))
Aug 20 (Reuters) - Unicommerce eSolutions Ltd UICO.NS:
UNICOMMERCE ESOLUTIONS - URBAN COMPANY AND UNICOMMERCE EXPAND PARTNERSHIP TO UAE AND SAUDI ARABIA
Source text: ID:nBSE37N8zh
Further company coverage: UICO.NS
(([email protected];))
Urban Company scheduled a one-on-one meeting with Temasek in Gurugram on 21 August 2026. The meeting was finalised at short notice, and the company said no unpublished price-sensitive information would be shared. The company also scheduled one-on-one meetings with UBS Group, Jetha Global, Bank of America and HDFC Life during the same month. Urban Company reported consolidated revenue of ₹528.3 crore and a net loss of ₹92.1 crore for the June quarter, while cash and treasury stood at ₹2,019 crore.
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Urban Company scheduled a one-on-one meeting with Temasek in Gurugram on 21 August 2026. The meeting was finalised at short notice, and the company said no unpublished price-sensitive information would be shared. The company also scheduled one-on-one meetings with UBS Group, Jetha Global, Bank of America and HDFC Life during the same month. Urban Company reported consolidated revenue of ₹528.3 crore and a net loss of ₹92.1 crore for the June quarter, while cash and treasury stood at ₹2,019 crore.
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SBI Mutual Fund, through its various schemes, bought 3,49,56,841 Urban Company shares, equivalent to 2.2667% of the company's paid-up capital. The purchase lifted the fund's holding to 13,63,68,500 shares, or 8.8426%, as of August 13, 2026. The acquisition was made through a market purchase, with SBI Mutual Fund identified as the acquirer. Urban Company had reported consolidated revenue of about ₹528 crore for the June quarter and held ₹2,019 crore in cash and treasury.
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SBI Mutual Fund, through its various schemes, bought 3,49,56,841 Urban Company shares, equivalent to 2.2667% of the company's paid-up capital. The purchase lifted the fund's holding to 13,63,68,500 shares, or 8.8426%, as of August 13, 2026. The acquisition was made through a market purchase, with SBI Mutual Fund identified as the acquirer. Urban Company had reported consolidated revenue of about ₹528 crore for the June quarter and held ₹2,019 crore in cash and treasury.
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** Shares of home services platform Urban Company URBN.NS jump 13% to 146.70 rupees - biggest percentage rise since listing on Sept. 17, 2025
** Stock trading at highest level since May 6
** Co reported 43.9% jump in Q1 revenue to 5.28 billion rupees ($55.50 million)
** Consolidated net transaction value up 42% y/y, with acceleration across consumer services, international operations, native, and InstaHelp
** Morgan Stanley (upgrades to "overweight", raises PT rais to 165 rupees from 128 rupees) believes competition concerns could alleviate sooner than later in InstaHelp segment with URBN allocating significant capital in the business
** BofA Securies ("Neutral", TP: 155 rupees) flags better unit economics in InstaHelp despite rapid scale-up and management's focus on market leadership over profitability
** YTD, stock up 9.8%
($1 = 95.1350 Indian rupees)
(Reporting by Saikeerthi in Bengaluru)
(([email protected]; (+91) 8296756080))
** Shares of home services platform Urban Company URBN.NS jump 13% to 146.70 rupees - biggest percentage rise since listing on Sept. 17, 2025
** Stock trading at highest level since May 6
** Co reported 43.9% jump in Q1 revenue to 5.28 billion rupees ($55.50 million)
** Consolidated net transaction value up 42% y/y, with acceleration across consumer services, international operations, native, and InstaHelp
** Morgan Stanley (upgrades to "overweight", raises PT rais to 165 rupees from 128 rupees) believes competition concerns could alleviate sooner than later in InstaHelp segment with URBN allocating significant capital in the business
** BofA Securies ("Neutral", TP: 155 rupees) flags better unit economics in InstaHelp despite rapid scale-up and management's focus on market leadership over profitability
** YTD, stock up 9.8%
($1 = 95.1350 Indian rupees)
(Reporting by Saikeerthi in Bengaluru)
(([email protected]; (+91) 8296756080))
July 31 (Reuters) - Urban Company Ltd URBN.NS:
URBAN COMPANY Q1 CONSOL LOSS 921.2 MILLION RUPEES
URBAN COMPANY Q1 CONSOL REVENUE FROM OPERATIONS 5.28 BILLION RUPEES
Source text: [ID:]
Further company coverage: URBN.NS
(([email protected];))
July 31 (Reuters) - Urban Company Ltd URBN.NS:
URBAN COMPANY Q1 CONSOL LOSS 921.2 MILLION RUPEES
URBAN COMPANY Q1 CONSOL REVENUE FROM OPERATIONS 5.28 BILLION RUPEES
Source text: [ID:]
Further company coverage: URBN.NS
(([email protected];))
May 5 (Reuters) - Urban Company Ltd URBN.NS:
GETS TAX DEMAND OF 87 MILLION RUPEES
Further company coverage: URBN.NS
(([email protected];;))
May 5 (Reuters) - Urban Company Ltd URBN.NS:
GETS TAX DEMAND OF 87 MILLION RUPEES
Further company coverage: URBN.NS
(([email protected];;))
Corrects to add story identifier and broaden distribution; no changes to text
BENGALURU, April 28 (Reuters) - Snabbit, an Indian on-demand home services platform, said on Tuesday that it has raised $56 million in a funding round led by Susquehanna Venture Capital, Mirae Asset Venture Investments, and Bertelsmann India Investments.
The company, which offers household help for tasks such as dishwashing and kitchen cleaning with services starting at 169 rupees ($1.79) per hour, said its valuation has more than doubled from $180 million in its previous round, without providing details.
Snabbit's existing investors Nexus Venture Partners and Lightspeed participated in the round, along with new investor FJ Labs Inc.
Snabbit has raised a total of $112 million across five funding rounds.
It plans to use the funds to expand into new cities and deepen its presence in existing markets, add additional categories, and strengthen its balance sheet.
The company said it crossed 1 million monthly jobs in March.
Snabbit competes with General Catalyst-backed Pronto and Urban Company URBN.NS.
The sector has over 10 million monthly average users. Urban Company leads with 6.5 million users, Pronto with 2.7 million and Snabbit with 1.2 million users, according to a Morgan Stanley note dated April 10.
($1 = 94.4600 Indian rupees)
(Reporting by Haripriya Suresh in Bengaluru; Editing by Sonia Cheema)
Corrects to add story identifier and broaden distribution; no changes to text
BENGALURU, April 28 (Reuters) - Snabbit, an Indian on-demand home services platform, said on Tuesday that it has raised $56 million in a funding round led by Susquehanna Venture Capital, Mirae Asset Venture Investments, and Bertelsmann India Investments.
The company, which offers household help for tasks such as dishwashing and kitchen cleaning with services starting at 169 rupees ($1.79) per hour, said its valuation has more than doubled from $180 million in its previous round, without providing details.
Snabbit's existing investors Nexus Venture Partners and Lightspeed participated in the round, along with new investor FJ Labs Inc.
Snabbit has raised a total of $112 million across five funding rounds.
It plans to use the funds to expand into new cities and deepen its presence in existing markets, add additional categories, and strengthen its balance sheet.
The company said it crossed 1 million monthly jobs in March.
Snabbit competes with General Catalyst-backed Pronto and Urban Company URBN.NS.
The sector has over 10 million monthly average users. Urban Company leads with 6.5 million users, Pronto with 2.7 million and Snabbit with 1.2 million users, according to a Morgan Stanley note dated April 10.
($1 = 94.4600 Indian rupees)
(Reporting by Haripriya Suresh in Bengaluru; Editing by Sonia Cheema)
Repeats to add additional subscribers
India's instant home-help services witness surge in orders
The $1 services seen among the cheapest in the world
Startups build SOS features as women safety concerns weigh
Discounts, cash burn aimed at luring customers but won't last
By Vibhuti Sharma and Dhwani Pandya
MUMBAI, April 14 (Reuters) - At Indian startup Pronto's training hub, women hone their chopping and mopping skills while learning how to send SOS signals if they feel unsafe inside customers' homes. They are set to join India's newest consumer craze: house help for $1 an hour.
Indu Jaiswar, 35, hopes doing household chores in her first job can help fund her son's dream of becoming a doctor. "This is what we've been doing in our own homes for years. Might as well get paid for it," said the mother of two.
In a country with an entrenched culture of outsourcing household work, Indian startups Pronto and Snabbit and listed rival Urban Company URBN.NS are training thousands of domestic helpers. Urban Company estimates India's rapidly growing cleaning services market is worth an estimated $9 billion and spread across 53 million households.
Like Uber drivers, the helpers receive bookings on their apps, directing them to apartments in assigned neighbourhoods within minutes and press a countdown timer in their apps before starting work. The potential annual earnings from working eight hours a day can be as high as $5,000 - a figure that far surpasses India's per capita income of around $3,000.
The companies are betting big, burning millions of dollars to lure busy professionals in cities like New Delhi and Mumbai with under 99 rupee ($1) offerings that have no global parallel. Similar services can cost around $30 an hour in the United States, and around $7 in China.
However, the craze among consumers and workers is tempered by concerns about women's safety in a country with high rates of sexual harassment. Unlike e-commerce couriers who spend just brief moments at doorsteps, housekeepers may spend hours inside private homes, exposing them to greater risks.
Soumya Chauhan, a principal at Dutch e-commerce investor Prosus, which has a stake in Urban Company, said she views worker safety as the fundamental operational challenge to solve.
"The platforms that successfully crack the safety protocols will earn the deepest consumer loyalty and the most sustainable market returns," she said.
SAFETY RISKS
Cognisant of the challenges for a business that mainly employs women, Snabbit and Pronto said they have an in-app SOS button that alerts area supervisors in case of distress, while Pronto also offers self-defence training.
"In the offline world, the rate of abuse for a lot of these domestic workers is super high," said Pronto's 23-year-old CEO Anjali Sardana, adding that her company is trying to comfort its workers by assuring legal and medical support when needed.
Urban Company, which also offers services like plumbing, declined to comment for this story. It has previously said it offers a women-only safety helpline and an SOS app feature.
Shabnam Hashmi, a women's rights activist, said the companies run extensive background checks on workers before onboarding them but should also check customer credentials. Currently users can simply log in on apps to book home help.
"How is it ever possible for these jobs to be safe for women - even with an SOS button? Unless they carry cameras, which is of course impossible, there is no way to know what happens behind that door," she said.
Pronto worker Jaiswar has found her own workaround: she always calls a customer before visiting a home and goes "only if there's a woman present".
RAPID EXPANSION
The companies meanwhile are getting record orders.
Urban Company recorded its highest daily home services bookings of 50,000 in February. Snabbit's have grown to 35,000 orders a day.
Bain Capital-backed Pronto logged a record 22,000 daily bookings in March, up from 2,500 daily orders in October, and raised $25 million in new funding.
Pronto CEO Sardana said she started the business last year after spotting an opportunity to serve three sides: strong demand from customers for reliable maids, workers' need for more stable and safer jobs, and a gap in the market for a scalable service.
"It's possible to build a win-win-win business," she told Reuters.
Fuelling the trend is also India's lack of a do-it-yourself culture, and Indians' love for getting things done cheap.
In Bengaluru, 30-year-old Dhruv, who uses only a first name, said he spent 100 rupees ($1) per hour for Urban Company's service to help unpack his utensils and hang curtains after moving house.
That helped him "save quite a bit of time and effort," but the price does matter: "I wouldn't pay 400 or 500 rupees for it."
Snabbit founder Aayush Agarwal said his service was becoming popular among young couples and singles who want to schedule housekeepers and not hire monthly domestic helpers who are infamous for skipping work.
Pronto is offering some visits for 25 rupees in Facebook ads with taglines like "Maid on Leave? Don't grieve", while an Urban Company three-visit pack costs 66 rupees an hour.
Snabbit ads said a customer booked a helper "just to peel 20 potatoes", while another had lined up a worker to "separate LEGO blocks by colour."
THE CASH BURN
Like many startups in their growth phase, the companies are paying their workers out-of-pocket to make the jobs attractive, but also doling out hefty discounts to reel in customers.
In October to December, Urban Company disclosures show it received 1.61 million home-help orders with each incurring a loss of 381 rupees ($4). The company says its "discounts are moderating" but its order values need to almost double to break even.
"Over a period of time, it is safe to say that it will become an earn-as-you-go model," said Rahul Taneja, partner at Lightspeed, which has backed Snabbit.
At the Pronto centre, where workers get a uniform and are trained to wear polished shoes, posters revealed potential payouts: home helpers can earn $1.60 per hour for 12 hours of work daily in a month, 48% more than what a new customer pays.
At more than $500 a month, that's a big allure for Nisha Chandaliya, 22, who needs to support her ailing mother and has quit a call-centre job that stretched long hours and paid only $180 a month.
"It's exhausting to clean six-seven homes, but I need the stability. I can't afford to go back," she said.
($1 = 93.3010 Indian rupees)
Urban Company's orders and losses for maid service https://reut.rs/4vbsDgF
(Reporting by Vibhuti Sharma and Dhwani Pandya; Editing by Aditya Kalra and Sonali Paul)
(([email protected];))
Repeats to add additional subscribers
India's instant home-help services witness surge in orders
The $1 services seen among the cheapest in the world
Startups build SOS features as women safety concerns weigh
Discounts, cash burn aimed at luring customers but won't last
By Vibhuti Sharma and Dhwani Pandya
MUMBAI, April 14 (Reuters) - At Indian startup Pronto's training hub, women hone their chopping and mopping skills while learning how to send SOS signals if they feel unsafe inside customers' homes. They are set to join India's newest consumer craze: house help for $1 an hour.
Indu Jaiswar, 35, hopes doing household chores in her first job can help fund her son's dream of becoming a doctor. "This is what we've been doing in our own homes for years. Might as well get paid for it," said the mother of two.
In a country with an entrenched culture of outsourcing household work, Indian startups Pronto and Snabbit and listed rival Urban Company URBN.NS are training thousands of domestic helpers. Urban Company estimates India's rapidly growing cleaning services market is worth an estimated $9 billion and spread across 53 million households.
Like Uber drivers, the helpers receive bookings on their apps, directing them to apartments in assigned neighbourhoods within minutes and press a countdown timer in their apps before starting work. The potential annual earnings from working eight hours a day can be as high as $5,000 - a figure that far surpasses India's per capita income of around $3,000.
The companies are betting big, burning millions of dollars to lure busy professionals in cities like New Delhi and Mumbai with under 99 rupee ($1) offerings that have no global parallel. Similar services can cost around $30 an hour in the United States, and around $7 in China.
However, the craze among consumers and workers is tempered by concerns about women's safety in a country with high rates of sexual harassment. Unlike e-commerce couriers who spend just brief moments at doorsteps, housekeepers may spend hours inside private homes, exposing them to greater risks.
Soumya Chauhan, a principal at Dutch e-commerce investor Prosus, which has a stake in Urban Company, said she views worker safety as the fundamental operational challenge to solve.
"The platforms that successfully crack the safety protocols will earn the deepest consumer loyalty and the most sustainable market returns," she said.
SAFETY RISKS
Cognisant of the challenges for a business that mainly employs women, Snabbit and Pronto said they have an in-app SOS button that alerts area supervisors in case of distress, while Pronto also offers self-defence training.
"In the offline world, the rate of abuse for a lot of these domestic workers is super high," said Pronto's 23-year-old CEO Anjali Sardana, adding that her company is trying to comfort its workers by assuring legal and medical support when needed.
Urban Company, which also offers services like plumbing, declined to comment for this story. It has previously said it offers a women-only safety helpline and an SOS app feature.
Shabnam Hashmi, a women's rights activist, said the companies run extensive background checks on workers before onboarding them but should also check customer credentials. Currently users can simply log in on apps to book home help.
"How is it ever possible for these jobs to be safe for women - even with an SOS button? Unless they carry cameras, which is of course impossible, there is no way to know what happens behind that door," she said.
Pronto worker Jaiswar has found her own workaround: she always calls a customer before visiting a home and goes "only if there's a woman present".
RAPID EXPANSION
The companies meanwhile are getting record orders.
Urban Company recorded its highest daily home services bookings of 50,000 in February. Snabbit's have grown to 35,000 orders a day.
Bain Capital-backed Pronto logged a record 22,000 daily bookings in March, up from 2,500 daily orders in October, and raised $25 million in new funding.
Pronto CEO Sardana said she started the business last year after spotting an opportunity to serve three sides: strong demand from customers for reliable maids, workers' need for more stable and safer jobs, and a gap in the market for a scalable service.
"It's possible to build a win-win-win business," she told Reuters.
Fuelling the trend is also India's lack of a do-it-yourself culture, and Indians' love for getting things done cheap.
In Bengaluru, 30-year-old Dhruv, who uses only a first name, said he spent 100 rupees ($1) per hour for Urban Company's service to help unpack his utensils and hang curtains after moving house.
That helped him "save quite a bit of time and effort," but the price does matter: "I wouldn't pay 400 or 500 rupees for it."
Snabbit founder Aayush Agarwal said his service was becoming popular among young couples and singles who want to schedule housekeepers and not hire monthly domestic helpers who are infamous for skipping work.
Pronto is offering some visits for 25 rupees in Facebook ads with taglines like "Maid on Leave? Don't grieve", while an Urban Company three-visit pack costs 66 rupees an hour.
Snabbit ads said a customer booked a helper "just to peel 20 potatoes", while another had lined up a worker to "separate LEGO blocks by colour."
THE CASH BURN
Like many startups in their growth phase, the companies are paying their workers out-of-pocket to make the jobs attractive, but also doling out hefty discounts to reel in customers.
In October to December, Urban Company disclosures show it received 1.61 million home-help orders with each incurring a loss of 381 rupees ($4). The company says its "discounts are moderating" but its order values need to almost double to break even.
"Over a period of time, it is safe to say that it will become an earn-as-you-go model," said Rahul Taneja, partner at Lightspeed, which has backed Snabbit.
At the Pronto centre, where workers get a uniform and are trained to wear polished shoes, posters revealed potential payouts: home helpers can earn $1.60 per hour for 12 hours of work daily in a month, 48% more than what a new customer pays.
At more than $500 a month, that's a big allure for Nisha Chandaliya, 22, who needs to support her ailing mother and has quit a call-centre job that stretched long hours and paid only $180 a month.
"It's exhausting to clean six-seven homes, but I need the stability. I can't afford to go back," she said.
($1 = 93.3010 Indian rupees)
Urban Company's orders and losses for maid service https://reut.rs/4vbsDgF
(Reporting by Vibhuti Sharma and Dhwani Pandya; Editing by Aditya Kalra and Sonali Paul)
(([email protected];))
By Haripriya Suresh
BENGALURU, March 26 (Reuters) - Indian corporate insurance startup Plum said on Thursday it has raised 1.93 billion rupees ($20.6 million) as part of its Series B funding round led by Peak XV Partners, valuing the company at 11.81 billion rupees, according to CEO Abhishek Poddar.
GMO Venture Partners and existing investor Tanglin Venture Partners also participated in the round.
The Bengaluru-based company plans to use the fresh capital to scale marketing and sales efforts to expand its presence in India's corporate insurance market, deepen technology investments - particularly in AI-driven claims operations - and expand into preventive and primary healthcare, Poddar said.
Until last year, Plum generated its revenue purely from insurance broking. Its newer healthcare vertical, however, is soon expected to account for a larger share of its revenue mix.
"If I look at the revenue distribution, 80% insurance and 20% healthcare. Very quickly, healthcare has become significant for us, and it's growing in triple digits," Poddar said.
"Our prediction is that healthcare within our corporate business would be roughly 40% to 45% within the next couple of years."
The company is already seeing substantial efficiency gains from AI, especially in claims-processing, which forms the bulk of its operations, Poddar added.
"In the last four years, our claims volume has grown by around 50 times. We have been able to scale by 50 times with a team that would have grown by two times. That's the kind of scale advantage and efficiency advantage that you can generate using AI," he said.
Plum, backed by Tiger Global, counts Meesho MEES.NS, PhonePe PHOP.NS, Swiggy SWIG.NS, Urban Company URBN.NS and Zomato ETEA.NS among its clients.
($1 = 93.8860 Indian rupees)
(Reporting by Haripriya Suresh in Bengaluru; Editing by Sumana Nandy)
By Haripriya Suresh
BENGALURU, March 26 (Reuters) - Indian corporate insurance startup Plum said on Thursday it has raised 1.93 billion rupees ($20.6 million) as part of its Series B funding round led by Peak XV Partners, valuing the company at 11.81 billion rupees, according to CEO Abhishek Poddar.
GMO Venture Partners and existing investor Tanglin Venture Partners also participated in the round.
The Bengaluru-based company plans to use the fresh capital to scale marketing and sales efforts to expand its presence in India's corporate insurance market, deepen technology investments - particularly in AI-driven claims operations - and expand into preventive and primary healthcare, Poddar said.
Until last year, Plum generated its revenue purely from insurance broking. Its newer healthcare vertical, however, is soon expected to account for a larger share of its revenue mix.
"If I look at the revenue distribution, 80% insurance and 20% healthcare. Very quickly, healthcare has become significant for us, and it's growing in triple digits," Poddar said.
"Our prediction is that healthcare within our corporate business would be roughly 40% to 45% within the next couple of years."
The company is already seeing substantial efficiency gains from AI, especially in claims-processing, which forms the bulk of its operations, Poddar added.
"In the last four years, our claims volume has grown by around 50 times. We have been able to scale by 50 times with a team that would have grown by two times. That's the kind of scale advantage and efficiency advantage that you can generate using AI," he said.
Plum, backed by Tiger Global, counts Meesho MEES.NS, PhonePe PHOP.NS, Swiggy SWIG.NS, Urban Company URBN.NS and Zomato ETEA.NS among its clients.
($1 = 93.8860 Indian rupees)
(Reporting by Haripriya Suresh in Bengaluru; Editing by Sumana Nandy)
** Urban Company URBN.NS rises as much as ~2.6% to 112.95 rupees; last up 1%
** Motilal Oswal starts with "neutral", implying 15% upside
** Says co poised to benefit from rising urbanisation, improving incomes, but warns valuations are pricey
** Ambit Institutional Equities starts with "sell"
** Says co unlikely to meet EBITDA growth target of 10 bln rupees ($106.6 mln) by FY31 due to higher Instahelp discounting, limited expansion outside top eight cities
** Stock rated "hold" on avg; median PT is 125 rupees, per data compiled by LSEG
** URBN up 9.7% from issue price of 103 rupees; listed on September 17, 2025
($1 = 93.8380 Indian rupees)
(Reporting by Bharath Rajeswaran in Bengaluru)
(([email protected]; +91 9769003463;))
** Urban Company URBN.NS rises as much as ~2.6% to 112.95 rupees; last up 1%
** Motilal Oswal starts with "neutral", implying 15% upside
** Says co poised to benefit from rising urbanisation, improving incomes, but warns valuations are pricey
** Ambit Institutional Equities starts with "sell"
** Says co unlikely to meet EBITDA growth target of 10 bln rupees ($106.6 mln) by FY31 due to higher Instahelp discounting, limited expansion outside top eight cities
** Stock rated "hold" on avg; median PT is 125 rupees, per data compiled by LSEG
** URBN up 9.7% from issue price of 103 rupees; listed on September 17, 2025
($1 = 93.8380 Indian rupees)
(Reporting by Bharath Rajeswaran in Bengaluru)
(([email protected]; +91 9769003463;))
** Shares of Urban Company URBN.NS jump 14% to 126 rupees, their highest point in more than one month
** Stock on track for its best day since its debut on September 18, if gains hold
** On Tuesday, SBI Mutual Fund purchased 35.1 million shares in URBN via bulk deal on the NSE
** More than 27.4 million shares traded, as of 09:45 IST, 7.3x the 30-day avg volume
** YTD, URBN stock down ~6%
(Reporting by Brijesh Patel in Bengaluru)
(([email protected]; Ph no. +91 9590227221;))
** Shares of Urban Company URBN.NS jump 14% to 126 rupees, their highest point in more than one month
** Stock on track for its best day since its debut on September 18, if gains hold
** On Tuesday, SBI Mutual Fund purchased 35.1 million shares in URBN via bulk deal on the NSE
** More than 27.4 million shares traded, as of 09:45 IST, 7.3x the 30-day avg volume
** YTD, URBN stock down ~6%
(Reporting by Brijesh Patel in Bengaluru)
(([email protected]; Ph no. +91 9590227221;))
March 17 (Reuters) -
ABG CAPITAL SELLS 17.4 MILLION SHARES IN URBAN COMPANY, DF INTERNATIONAL PARTNERS II SELLS 17.7 MILLION SHARES IN URBAN COMPANY VIA BULK DEALS - NSE DATA
SBI MUTUAL FUND BUYS 35.1 MILLION SHARES IN URBAN COMPANY VIA BULK DEAL - NSE DATA
Further company coverage: URBN.NS
(([email protected];;))
March 17 (Reuters) -
ABG CAPITAL SELLS 17.4 MILLION SHARES IN URBAN COMPANY, DF INTERNATIONAL PARTNERS II SELLS 17.7 MILLION SHARES IN URBAN COMPANY VIA BULK DEALS - NSE DATA
SBI MUTUAL FUND BUYS 35.1 MILLION SHARES IN URBAN COMPANY VIA BULK DEAL - NSE DATA
Further company coverage: URBN.NS
(([email protected];;))
Jan 23 (Reuters) - Urban Company Ltd URBN.NS:
URBAN COMPANY - SEES ADJUSTED EBITDA LOSSES TO PERSIST IN NEAR TERM AS INVESTMENTS IN INSTAHELP CONTINUE
URBAN COMPANY - EXPECTS CONSOL BUSINESS TO REMAIN LOSS MAKING FOR NEXT FEW QUARTERS
URBAN COMPANY - AIMS FOR ADJUSTED EBITDA OF 10 BILLION RUPEES FOR CONSOL BUSINESS IN FY31
Source text: ID:nBSE3wt9DX
Further company coverage: URBN.NS
(([email protected];))
Jan 23 (Reuters) - Urban Company Ltd URBN.NS:
URBAN COMPANY - SEES ADJUSTED EBITDA LOSSES TO PERSIST IN NEAR TERM AS INVESTMENTS IN INSTAHELP CONTINUE
URBAN COMPANY - EXPECTS CONSOL BUSINESS TO REMAIN LOSS MAKING FOR NEXT FEW QUARTERS
URBAN COMPANY - AIMS FOR ADJUSTED EBITDA OF 10 BILLION RUPEES FOR CONSOL BUSINESS IN FY31
Source text: ID:nBSE3wt9DX
Further company coverage: URBN.NS
(([email protected];))
** Shares of Urban Company URBN.NS drop as much as 5.8% to record low of 121.4 rupees
** Dip as ~41.4 million shares representing 2.9% stake of online home services provider became available for trading after pre-listing shareholder lock-in lifts
** More than 9.4 million shares traded, 1.9x the 30-day avg volume
** Stock down 38% from its peak of 201.18 rupees hit in late September
(Reporting by Nandan Mandayam in Bengaluru)
(([email protected]; Mobile: +91 9591011727;))
** Shares of Urban Company URBN.NS drop as much as 5.8% to record low of 121.4 rupees
** Dip as ~41.4 million shares representing 2.9% stake of online home services provider became available for trading after pre-listing shareholder lock-in lifts
** More than 9.4 million shares traded, 1.9x the 30-day avg volume
** Stock down 38% from its peak of 201.18 rupees hit in late September
(Reporting by Nandan Mandayam in Bengaluru)
(([email protected]; Mobile: +91 9591011727;))
Sept 29 (Reuters) - Urban Company Ltd URBN.NS:
RECEIVES NOTICE FOR 513 MILLION RUPEES TAX
Source text: ID:nBSE7lhYt1
Further company coverage: URBN.NS
(([email protected];))
Sept 29 (Reuters) - Urban Company Ltd URBN.NS:
RECEIVES NOTICE FOR 513 MILLION RUPEES TAX
Source text: ID:nBSE7lhYt1
Further company coverage: URBN.NS
(([email protected];))
Sept 17 (Reuters) - Shares of Indian home services platform Urban Company URBN.NS jumped 57.5% in pre-open trade on Wednesday, after its initial public offering drew bids worth 1.14 trillion rupees ($12.97 billion).
The stock listed at 162.25 rupees on the National Stock Exchange of India, compared with its issue price of 103 rupees.
(Reporting by Manvi Pant; Editing by Harikrishnan Nair)
(([email protected]; +918447554364;))
Sept 17 (Reuters) - Shares of Indian home services platform Urban Company URBN.NS jumped 57.5% in pre-open trade on Wednesday, after its initial public offering drew bids worth 1.14 trillion rupees ($12.97 billion).
The stock listed at 162.25 rupees on the National Stock Exchange of India, compared with its issue price of 103 rupees.
(Reporting by Manvi Pant; Editing by Harikrishnan Nair)
(([email protected]; +918447554364;))
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Popular questions
- Business
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What does Urban Company do?
Urban Company operates a technology-driven, full-stack online services marketplace for quality driven services and solutions across various home and beauty categories. Its platform enables consumers to easily order services, including cleaning, pest control, electrician, plumbing, carpentry, appliance servicing and repair, on demand home-help assistance, painting, skincare, hair grooming and massage therapy.
Who are the competitors of Urban Company?
Urban Company major competitors are Quess Corp, Updater Services. Market Cap of Urban Company is ₹25,747 Crs. While the median market cap of its peers are ₹3,309 Crs.
Is Urban Company financially stable compared to its competitors?
Urban Company seems to be financially stable compared to its competitors. The probability of it going bankrupt or facing a financial crunch seem to be lower than its immediate competitors.
Does Urban Company pay decent dividends?
The company seems to be paying a very low dividend. Investors need to see where the company is allocating its profits. Urban Company latest dividend payout ratio is 0% and 3yr average dividend payout ratio is 0%
How has Urban Company allocated its funds?
Companies resources are majorly tied in miscellaneous assets
How strong is Urban Company balance sheet?
Balance sheet of Urban Company is strong. It shouldn't have solvency or liquidity issues.
Is the profitablity of Urban Company improving?
No, profit is decreasing. The profit of Urban Company is -₹306.53 Crs for TTM, -₹234.81 Crs for Mar 2026 and ₹240 Crs for Mar 2025.
Is the debt of Urban Company increasing or decreasing?
Yes, The net debt of Urban Company is increasing. Latest net debt of Urban Company is -₹1,063.86 Crs as of Mar-26. This is greater than Mar-25 when it was -₹1,181.38 Crs.
Is Urban Company stock expensive?
There is insufficient historical data to gauge this. Latest PE of Urban Company is 0
Has the share price of Urban Company grown faster than its competition?
There is not enough historical data for the companies share price.
Is the promoter bullish about Urban Company?
Promoters stake in the company seems stable, and we need to go through filings and allocation of resources to gauge promoter bullishness. Latest quarter promoter holding in Urban Company is 19.02% and last quarter promoter holding is 19.02%.
Are mutual funds buying/selling Urban Company?
The mutual fund holding of Urban Company is increasing. The current mutual fund holding in Urban Company is 9.5% while previous quarter holding is 8.98%.