Introducing Fluxgen

Everything we see, read and observe around us is telling us that a water crisis is imminent. Some would argue it’s already here! Even if that’s not the case, it’s minutes to midnight on the doomsday clock anyway. As India, and the world at large, grows sustainably it’s only a matter of time before water use efficiency becomes one of the most important metrics in evaluating businesses and industries.

So here we are; investing in water. Why? Well, because it’s important! It’s time we see water as not just a necessity but an investment opportunity backed by policy incentives, rising demand and strong tech-driven innovations.

We are long term bullish on those entities that are increasing water use efficiency in all stages like procurement, utilisation and treatment of water. This focus aligns with our broader commitment to sustainable growth, where efficient water management plays a crucial role in sectors like agriculture and beyond.

Therefore, we are trying to support founders who are building solutions in this space. Our approach is built on the understanding that meaningful change requires patience and collaboration. By fostering an ecosystem that supports climate-focused startups, we aim to drive innovation and create lasting impact. One such founder is Ganesh from Fluxgen, a company that is helping industries monitor their water use and waste as little water as possible. Fluxgen provides an end to end AI and IoT enabled water intelligence platform to simplify water management.

This is Ganesh’s story in his own words:

I was born in Bangalore, a city once called ‘the city of lakes.’ When I was five, my family relied on a well for water—it was abundant, and we never had to think twice about where our next bucket of water would come from. As I grew older, I watched the well dry up. By the time I was twelve, we were dependent on municipal tap water, storing it in overhead tanks as supply became infrequent. Now, I have a five-year-old child of my own, and our home depends on tanker water. Unlike the well of my childhood, I don’t even know where this water comes from.

This is not just my story—it is the story of millions across India. Water, once a given, is now a growing uncertainty. What was once a city of lakes has now become a city of water tankers, with businesses and households scrambling for access to a basic necessity. Water scarcity is no longer an abstract problem—it is a reality that industries, communities, and future generations will have to contend with unless we act now.

As an engineer and problem solver, I could not ignore this growing crisis. Water has always been a silent enabler of industries and livelihoods, yet it remains one of the most poorly managed resources. In my time working at organizations like ISRO and GE, I saw how technology could solve some of the toughest challenges. It made me wonder—why aren’t we applying the same level of technological innovation to water management?

In 2021, I founded FluxGen Sustainable Technologies to change this narrative. We are not just a company; we are a movement working towards a water-positive future. Our mission is simple yet urgent: to help industries de-risk themselves from the growing water crisis by leveraging technology for sustainable and circular water management.

My journey as a climate-tech entrepreneur has always been driven by the belief that technology can be a powerful force in solving environmental challenges. Alongside FluxGen, I served as an adjunct faculty at IISc Bangalore, my alma mater, where I taught a semester-long course on IoT and Data Science for CleanTech and AgriTech. It was here that I met Deepak Emanuel, one of my top-performing students at the time and an accomplished sales manager at L&T. His drive and deep systems thinking impressed me, and I knew he would be an invaluable asset in our mission. I convinced him to leave his corporate job and join FluxGen, where he quickly became a key team member. His contributions were so significant that he was later elevated to our co-founder. FluxGen, at its heart, has always been about bringing together passionate individuals who believe in making a difference.

The team, with Deepak sitting in the middle.

Our core technology is a hardware-agnostic, AI-powered Water Intelligence Platform designed to help industries monitor, manage, and optimize their water use. With wireless IoT sensors, cloud-based analytics, and AquaGPT—our AI-powered assistant—we provide predictive insights, regulatory guidance, and real-time alerts to industries. Our platform integrates seamlessly with existing SCADA systems and geospatial tools, ensuring that water efficiency becomes part of a company’s operational DNA. We work across diverse industries, including manufacturing, healthcare, textiles, food & beverage, metals, and smart cities.

An IoT device attached to a flow meter.

The water intelligence platform dashboard.

With industrial water consumption on the rise and climate risks becoming more severe, water is no longer just an operational issue—it is a strategic one. Businesses need to de-risk themselves from water shortages and increasing regulations while maintaining financial viability. FluxGen enables this by aligning sustainability goals with business outcomes, ensuring that industries do not have to choose between profitability and environmental responsibility.

One of our most impactful success stories is with Tata Steel, where our platform enabled a mining facility to reduce water withdrawal from 1 Cusec to 0.5 Cusec, while cutting overall plant water consumption by 26%. This is the kind of real-world impact that drives us forward—demonstrating that water sustainability is achievable without compromising efficiency.

FluxGen now works with over 100 enterprise clients, including Microsoft, Aditya Birla, Care Hospitals, Tata Group, Mahindra Group, and many others. Our solutions are expanding beyond India, with growing interest from industrial hubs in the Middle East and Africa. As industries across the world grapple with water challenges, we are committed to scaling our innovations to make water efficiency a global standard.

Along this journey, we have been fortunate to receive recognition that reaffirms our mission. The Prime Minister of India mentioned FluxGen in his Mann Ki Baat program for our contributions to water conservation. Our innovations have taken us from Bangalore to the Eiffel Tower, where we were honored as winners of the Microsoft EFPI program. We were also recognized as the 2nd runner-up in the KPMG GTIC contest, and our work was showcased on New York’s Times Square billboards as part of the Norrsken Impact/100 list. While these milestones are humbling, they serve as reminders that the work we do matters—and that much more needs to be done.

But beyond technology and impact, FluxGen is built on something just as important—people. A mission like ours requires minds that think boldly, hands that work tirelessly, and hearts that believe change is possible. Our workplace is built on respect, trust, and the shared belief that sustainability should not be an afterthought—it should be at the core of everything we do. We encourage young minds to take ownership, challenge the status quo, and lead projects that have the potential to reshape the future of water management. At FluxGen, fresh ideas matter as much as experience, and every individual is given the space to experiment, innovate, and grow.

We know the journey ahead is challenging. The global water crisis is vast, complex, and deeply embedded in the way industries and cities operate. But we also know that change is possible when people come together with a shared vision. Every drop of water saved today is a step towards securing the future for generations to come.

This is more than a company—it’s a mission. And we welcome everyone who wants to be part of it.