Introducing: The Kenko Life
At Rainmatter, we’ve often talked about how it’s increasingly difficult to eat healthy, especially for younger people living away from their families. Cooking regularly is tough, and the traditional dabba services rarely deliver food that’s nutritious and appetising. Ordering out every day isn’t a long-term solution either.
That’s where The Kenko Life comes in.
Kenko offers a subscription-based food service that focuses on healthy, macro-controlled meals designed to meet your personal nutritional & health goals. What makes them stand out is how personal the experience is. When you sign up, a nutritionist speaks to you, understands your dietary needs, and builds a plan that fits your lifestyle.
Beyond nutrition, Kenko cuts through the everyday cognitive overload of eating well. Instructing a cook, planning meals, and keeping up with groceries can feel like a Herculean task. Kenko takes all of that off your plate, literally, so you can eat right without the constant decision-making fatigue.
Their meals are designed to be both healthy and fun for an urban audience, with a diverse range that includes burritos, wraps, and pastas along with familiar Indian dishes. The best part? They promise not to repeat a meal more than once a month.
We’ve seen firsthand how valuable this is. Several of us in the office have been subscribers to their subscription plans, and rely on Kenko’s meals every day.
As a fund, investing in Kenko felt like a natural step forward. As the saying goes, invest in what you use. What they’re building aligns closely with what we believe in: enabling healthier choices that are practical and accessible.
We’re happy to be part of their journey as they make healthy eating a habit.
Here are Neeraj and Vivek talking about their motivation to solve this problem:
“Healthy eating shouldn’t feel like a compromise; it should feel like a habit you enjoy. We came together with this aim of making eating healthy effortless and enjoyable.
People don’t want another diet chart. They want healthy food without the extra effort, food that fits into their day, not food they have to plan their day around.
We’re excited to partner with Rainmatter as a mission-aligned investor who understood our purpose. With this partnership, we’re going all in on what truly sets Kenko apart: science-backed nutrition, consistently measured on a scale, and meals that feel like your home food.”
If you feel like this is a problem you identify with too, reach out to the Kenko folks here: thekenkolife.com
