The Economic Times: How startups like Zerodha, CapitalVia, MilkorWater are providing specialised services to small investors

Bangalore based Discount Broker, Zerodha provides an online trading platform designed to allow active traders to buy and sell financial instruments such as stocks, futures & options.

“I am quite new to trading, and was looking for futures trading support. While I have my own track sheet of stocks, I was never too sure of when to start trading. That’s when I came across the CapitalVia website,” Kumar said.

CapitalVia, a four-year-old startup founded by SP Jain graduate Rohit Gadia, is a research firm that caters to the day trader—an individual investor, who buys and sells not just stocks but options, futures, currencies and other derivatives within the same trading day.

The Indore-based startup, which was set up through Gadia’s own funds, provides technical research and analysis to individual investors, giving them real-time financial market recommendations, or trading signals, for intra-day and shortterm trading on real time data.

Technical research evaluates securities, by relying on their historical market data, which it then uses to predict future, usually shortterm trends. “No one caters to the day traders in India. It is a massively underserved market, and they receive no support from brokerages, and have to depend on tips and market speculation in order to make money on the stock market,” 28-year-old Gadia points out.

Small Trade

Traders have to subscribe to CapitalVia, which has not yet received any institutional funding, to access its research and analyses. Subscriptions range from Rs 4,000 a month to Rs 25,000 per month. The latter gets a subscriber more personalised attention from the research firm’s analysts. Quarterly and annual packages are also on offer.

Visit this link to read the complete article.