Introducing Rupee Tales

December 26, 2016

Traders/Investors,

I know with whatever little experience that two things govern success in the capital markets  being well informed about the industry and having the ability to make decisions without letting emotions get the better of you. We have – through VarsityTrading Q&A, and other initiatives – tried to provide quality financial education to everyone looking for it.

I’ve always wondered; what if we could reverse time and start when we were younger – much younger? If only we had the right initiation into the world of finance at an early age, it could probably have added so much to our abilities today. With this in mind, we looked for books and material that introduced basic finance to young minds, but found none, to our dismay. This is what led us to creating Rupee Tales – a set of five books that introduce the basics of finance to kids through simple stories they can relate to. The idea originated when Karthik’s (also the mind behind Varsity) daughter Meera kept questioning him about his job.

Each book deals with a specific theme that is presented with an engaging story line, peppered with lively characters and vibrant illustrations that captivate the young minds. The topics discussed in the five books are :-

  1. Savings Anu Learns to Save – This simple story explains the importance of saving money regularly, from a very early age in life.
  2. Banking & Inflation Mani’s Money – This story explains the concept of inflation, banking, and the need to deposit money in a savings account. The understanding of these concepts could lay a foundation to the idea of saving money in a financial instrument.
  3. Taxation Vishrambu’s bus journey – A responsible citizen pays his share of taxes to the government. Taxes are an important part of our financial lives. In line with this, the story explains the concept of tax, and why one needs to pay them.
  4. Insurance One and a Half stories – This story introduces the concept of insurance, and explains why it makes sense to get one.
  5. Stock Market The Cake Shop – This story is about the stock market. It explains how a company can raise money from the stock market to expand its business. The story also explains how an investor can benefit by investing his money in a business via the stock market

This is not an attempt to teach kids to trade 🙂 but rather familiarize them to topics that are related to ‘Financial Inclusion’, which is pivotal to the cashless and paperless economy India is yearning for.  A large part of the dream of financial inclusion for all is dependent on how the younger generation adopts it.

All stories have been written by Karthik and I hope that you and your family enjoy reading them, as much as we enjoyed creating them for you.

Since there is a cost to print and courier, we have priced the set of 5 books for Rs 470. You can order them from www.rupeetales.com. They’d be a great gifting choice this holiday season if you have kids around you.

Happy reading,

Nithin Kamath

Founder & CEO @ Zerodha, team working towards breaking all barriers that I personally faced as a retail trader for over a decade. Love playing poker, basketball, and guitar. Getting body fat % in single digit is the next personal endeavor :) .

180 comments

  1. Kirthi says:

    Great, ordered for my nephew/ nieces… thanks and seasons greetings!

  2. Rajdeep says:

    Wow nice! am sure a lot of hard work has gone through in it!

  3. ronit says:

    AND LAW too.coz financial education is a must .

  4. Piyush Sharma says:

    Nice and very important attempt sir.

  5. Ameet says:

    Nithin you’re a rockstar indeed! ordering right away…was thinking about creating something on the same lines under our brand and bingo here you go!! cheers!

  6. jitendra says:

    Nine, its very important to understand the theme of story….

  7. RITUKANT MAURYA says:

    Great job Nithin & Karthik! please bring its edition in other local languages so the we could gift to needy students!

  8. Vijayananth says:

    Great !!! excellent idea and much needed education to our future generations. i introduced nifty paathshala account to some children they are learning from it , needed from zerodha like that . Thanks 🙂

  9. Srikanth Komma says:

    Amazing initiative. These topics are not taught in schools. By creating “Rupee Tales” you filled the gap.

  10. Anil says:

    Also please let me know if you have books or documentation on taxation as well.

  11. SUBODH MISHRA says:

    Thanks and congratulations for a beautiful idea.I love people who think and make efforts in nation building with integrity and honesty.

    MY BEST WISHES

  12. Mithun says:

    Dear Nithin, This is infact a need of the hour. I have been wondering how the kids, youngsters and adults will understand the importance of savings and investments in a fun filled manner. Mr.Rober T Kiyosaki has given many good examples of Finance education. But if you could provide the kids with this fun filled thought provoking stories, it would be really great. Congrats to your team behind this !

  13. riyaz says:

    Awesome..!! Team; Financial illustration is must since tender age, what can we accept more for kids and even ourself which comes in Tales.. Kudos!! A must read.

  14. vinayak says:

    these books are suitable for min. what age group children

  15. Ashok says:

    Great Initiative.

    Just ordered it for my kids.

  16. BISWAJIT DAS says:

    Dear Team
    Great Initiative..Keep it up…

  17. Nitul Bhatia says:

    Great stuff, thanks for sharing. Stocks sometimes take years to mature. The stock market is a voting machine in the short term, a weighing machine in the long term (7 to 10 years).

  18. VIJAY BUTANI says:

    nice initiative by zerodha

  19. SHANKAR says:

    You guys really are great! a kind of service-oriented(social) approach to financial business. Keep up the good work!

  20. HEMANT says:

    THANK YOU NITIN SIR.

  21. Dr Urs says:

    Ordered. Bet it will be good.

  22. Ram T K says:

    Nice initiative… Do we have a kindle or e book version please…Expectations high as it is coming from Mr Kamath 🙂

  23. SUBRATA says:

    is there available of pdf copy?

  24. Ramesh Ande says:

    Wow… Just now I ordered those books… Let me go through it first to educate my Kids 🙂

  25. NARASIMHA REDDY says:

    Very good initiative.Might be an Indian series of “Rich dad Poor dad”.But it would have been great,if they were available as ebooks.I want to know as to whether they would be available as ebooks and only after confirmation that they are not going to be available , I want to order.Please let me know.

    • Nikhil A says:

      Hi Narsimha,

      No plans of making these available as e-books. We felt that it would be better for children to hold the real book while reading it. Electronic devices come with a lot of distractions.

      Also, what e-book can beat the feel of a book? 🙂

  26. Narendra says:

    CAN YOU SHARE THE PREFACE /Introduction of each books atleast.So that we can have a idea before purchasing it

  27. Ashesh Bharadwaj says:

    Hi,

    That’s a great initiative. Can you please tell me these books are for which age group of kids?

    The preview is insufficient to get an idea about the content of the book. It would be great if one can see preview of the books (maybe a few pages like amazon preview or sample pdf).

  28. Rohit Khonde says:

    Hi,
    I bought the book yesterday. My account got debited by payment showed unsuccessful. Pls let me know whom to contact for the same.

    • Hi Rohit – Thanks for placing the order. Can you please share the payment ID? Apparently, the order has failed…and you should be getting the a refund from Razorpay over the next 3-4 days. In anycase, please do share your payment id.

      • Rohit Khonde says:

        Hi Karthik,

        Please find the details of the payment. Not received refund till date. Please do the needful.

        Ref No. 163639869532 Date 28 Dec 2016

        Regards,
        Rohit Khonde

        • Rohit Khonde says:

          Hi Karthik,

          Please find the details of the payment. Not received refund till date. Please do the needful.

          Ref No. 163639869532 Date 28 Dec 2016

          Regards,
          Rohit Khonde

  29. prakash says:

    I have ordered yesterday only.
    Let me know when it will be delivered.

  30. Ranjan says:

    Any particular kid age group ?

  31. Ranjan says:

    Someone else asked for this info, got it, Thank you

  32. Swaminathan says:

    Great Initiative. Sure it will be helpful to educate kids on basics of finance and money.

  33. Dilip says:

    Nice initiative!!. Five book sets reminds me of Panchtantra for children imparting them worldly knowledge in simplfied form. Now the Investment basics, could also be imparted in simple stories making them simple to understand.

  34. Kiran says:

    Nithin, first of all i would like to congratulate you for the great initiative.
    I understand your concerns converting these books into e-books, but can these be shipped to usa ? or in fact to any other country.

    I know it costs a lot to ship, but see if they can available in Amazon or ebay etc.

    Not just for these but in general if you are planning anything big.

    All the very best for another great start. 👍

    • Venu says:

      You need an ISBN to sell on Amazon. We’re in the process of getting an ISBN for the publication. Will keep you posted.
      There’ll be additional charges for shipping to the US. If you’re alright, please send the address details to [email protected]

  35. Ashutosh Agrawal says:

    Hi,
    Could it be possible to print the varsity materials, modules in a book form?

    That will be very useful for reference purpose.

    Regards

  36. Anantha says:

    That’s really great job. I was searching for one to gift it to my niece.

    Regards,
    Anantha

  37. Vinayak says:

    Interesting concept!! Getting it for my daughter.
    Currently, she has 2 piggy banks and keeps collecting coins from all over the house.

  38. Wg Cdr Thomas Verghese (Retd) says:

    Could I have one of the 5 books or a sample copy. We have a community venture ‘Friends Outlet’ inside the shopping complex of Jal Vayu Vihar, Bangalore 560043. details in http://friendsoutlet.weebly.com Wg Cdr Thomas Verghese (Retd) Executive Trustee of ‘Friends Outlet’

  39. Hari Unni says:

    Great work Team Zerodha!…Our kids are the future of our great nation…
    To make them financially savvy is our responsibility…
    Just ordered a box for my kids so they get familiar with the basics of financial education.
    Thank you…Wishing you all at Zerodha a Happy and Prosperous New year 2017!!!

  40. Yunus Khan Saifi says:

    I ordered this set of books on day before yesterday and my payment id is pay_6xrO9OtGlGLlJ5, I want to ask that where i can track my shipment ? please let me know, so that it could be shipped at right place on right time.

  41. Vaibhav says:

    Hi! When can we expect the delivery after placing the order? Is there any way to check the status of the shipment?
    Thanks.

  42. Amit singh says:

    Nitin sir,, i hope that someday you will be releasing zerodha’s Ipo …i want to buy lots of shares of zerodha.. You are constantly innovating and doing something new ,.. I m pretty sure that zerodha will be among the top brokerages of the world in few years …all the best😇😇

  43. SACHIN JHAVERI says:

    Can you please let me know above what age kid can read this book? Is it good for 10 year old girl.? So can order.Thank you.

  44. Yunus Khan Saifi says:

    What About Delivery???

  45. Praveena NG says:

    Ordered two sets for my two daughters so that financial knowledge can be forwarded to next generations.
    My kids appreciated the pictorial presentation in story format of conveying knowledge.
    We greatly appreciate the efforts of Mr.Karthik Rangappa, Mr.Tarun Andrews, Mr.Nitin Kamath and all Team members of Zerodha family for this great effort in educating next generation kids.
    Lots of love and Wishing All Great New Year 2017

  46. Naveen says:

    Is soft copy of the books available? It will not only save time and paper, but will also be handy.

  47. Sharanagouda says:

    Hello
    Good attempt it would help better for growing future investors nd make India more resource full in all aspects

  48. Niraj says:

    Its great Idea and Awesome initiative taken by you people. Also I want to know is Zerodha varsity books can also be order in hard copies??

  49. Garima says:

    Dear Zerodha.

    Many Congratulations for one more NOBLE initiative..
    I will surely order for my Daughters..

    Regards…

  50. AVINASH says:

    You are just awesome people.
    When financial market sales people are ready to take bite in each of my rupee, you people are going beyond norms.
    Thinking for us. Educating us.
    No e book …excellent they should have books in hand.
    All best wishes to u and team.
    Ordered a set .

  51. Rajkumar says:

    Wonderful initiative. Will order for my son.

  52. prakash Desai says:

    I like your thoughts but I m much comfort in Hindi language. So my request to you please use Hindi language in daily routine.
    These books available in Hindi ?

    Warm Regards
    Thanks

  53. JOHN JAYASHEELAN T says:

    Payment Id: pay_6zCqxJIjJ0dpAl

    Not yet recieved any conformatiom mes or mail when it will be delivered

  54. patel simit says:

    sir i have one suggestion for improving your zerodha website.
    If u want me to suggest kindly provide me reply.
    thank you.

  55. Nitin says:

    Ordered yesterday but no confirmation received about order and delivery dates over email or SMS..

  56. Vivek says:

    Ordered on 30-12-2016 payment ID : pay_6z87QrZiNLFfh7

    No confirmation or shipping details received yet. Could you please tell me the status?

  57. rakesh rathod says:

    Looking forward with a great session with my Kids.Just ordered.I am sure my kids and kids around them would be much wiser than me what I was at their age for that matter even now 🙂
    Thanks Nithin.Always awaiting new things to come out of your Stable

  58. Vijay Kumar says:

    I ordered this set of books on 30.12.2016 and my payment id is pay_6yy5S9NQcCFBLD, I want to ask that where i can track my shipment ? please let me know.

  59. Rahul Badyal says:

    Dear Sir,

    I just opened a new account. I received my login credentials. But when I wanted to trade I saw that only NSE and BSE segments are enabled in my account. I checked in Pi as well as in Kite.

    In the account opening forms I have ticked and signed on all the segments including F&O and commodities as well as CDs.

    Could you please enable these segments in my account. My login ID is ZZ0284

    Thanking you,

    Yours truly,
    Rahul Badyal

    • Venu says:

      Hi Rahul,
      You’ll need to provide an income proof to trade in the derivative segment, looks like you missed out on sending this document. I’ll get someone from the account opening team to give you a call and get your derivative segment enabled.

  60. Ritesh says:

    Learning from varisty, expected much more regarding the quality of knowledge from these illustrated books. But I am sorry to say Nitin the books are not worth it. I was excited to gift them but they doesn’t seems much useful. And compared to the cost per book, definetly not worth.

  61. Sachin says:

    Hi,

    I have ordered for books on 31st Dec 2016 and paid the requisite amount.

    Post the order I have not received any communication regarding shipping of the order. Kindly look into the matter and get back.

    Thanks,
    Sachin

    • Venu says:

      Hi Sachin, Tracking details:
      BLR387927220 sent through Professional Couriers on 02-01-2017.

      • Sachin says:

        Hi,
        I am yet to receive the shipment. Although the courier has arrived at Pune Thergaon office on 4th Jan, which is just 2 kms away from my house, the delivery has not happened. I had registered complaint (CRM156157) on the courier site, but did not receive any response for the same. I had called the local office no also several times, but they take all the information and mention that they will call back. After that the same story. I have done enough follow-up with the courier and don’t see any resolution. I don’t want to waste further time and energy on this.
        Please cancel the order and refund the amount at the earliest. Hope you will tie up with some good courier service in future.
        Thanks,
        Sachin

  62. Amit Sharma says:

    Hello Sir,
    I have paid INR 470 THRU credit card on 31st Dec. Post payment I have not received any conmunication from your side.
    Payment Id: pay_6z8oPoxzjHJaE9

    Kindly check.

  63. Ruchi says:

    Payment Id: pay_6yl1rv7OgNrOIx

    Good Morning,

    Pls suggest when the books will be despatched. I ordered on 29the but still awaiting information on my order.

  64. Sudhir Shevkar says:

    Hello,
    I have paid Rs.470 through freecharge wallet on 28th Dec. Post payment I have not received any communication from your side.
    Payment Id: pay_6yB6HlnnbYhI6r

    Kindly check.

  65. Dipankar Nag says:

    Hi,
    I paid for this book on 27/12/2016. But I didn’t receive the same yet. Could u pls. confirm me the time when it will reach.
    The payment detail:
    Payment Id: pay_6xqKC84x5J4YXF
    ICICIBANK Payment ID: MIN/RAZORPAY PA/20161227125109/0

    Regards.,
    Dipankar

  66. Vijay says:

    I paid for the book on 4-Jan-2017 using Olamoney and my Payment Id is “pay_70nengqdfwoWDX”.

    Thanks for your initiative and hope the book would be great!

    Anyhow, I wanted to give feedback regarding my experience with this transaction.

    After the payment, I got an SMS saying my wallet is linked to Razorpay and an email from Razorpay saying the payment is successful. Either the SMS or the email do not contain any details about what I paid for.

    I expected an email / SMS from you after the order is confirmed with expected delivery date and whom to contact if something goes wrong. As a Zerodha customer I am aware where to contact. What about If someone who is unaware of Zerodha lands on that page and orders a book?

    This transaction looks me very unprofessional from a highly professional organization. Hope you will take care to avoid such a bad experience in future.

    You may like to send an email for all the customers whose orders may be pending with you right now. 🙂

    • Venu says:

      Thank you for the feedback Vijay, We’ve passed it on to the concerned team here at Zerodha. We’ll send out an email acknowledging the receipt of the order. Meanwhile your order has been shipped on 04.01.2017 through Professional couriers, reference number: BLR387928533

      • Anjaneya Mhatre says:

        Quote: “This transaction looks me very unprofessional from a highly professional organization.”

        Exactly my thoughts. I ordered the books on 27th Dec. Apart from a transaction related mail from Team Razorpay, no confirmation of the order, when it will be shipped, where to track, contact for grievance redressal. The books are yet to be delivered.
        I opened a ticket by mailing Zerodha Support and apart from the automated reply there has been no update.
        Ticket #725588.
        Pay Id: pay_6xq0C3v2VliKzF

        I had recommended this book set to my colleagues who are not familiar with Zerodha. Most of them trade with other well-known (but expensive and trader-unfriendly) platforms and are hesitant about switching to Zerodha. Fortunately, none of them have taken my advice and ordered this book set yet and I have been saved from the embarrasment! Such bad experiences with something as simple as delivery of books are not going to help Zerodha’s reputation in a positive way. If you want the Zerodha name to be associated with this initiative, please ensure that the process is as professional and customer-friendly as I have come to expect from Team Zerodha.
        Regards

        • Venu says:

          Hi Anjaneya,

          We’ve started sending out acknowledgement emails and tracking details for the orders. Sorry for not doing it earlier. You can ask your colleagues to order copies and maybe refer them to switch to Zerodha as well 🙂 I’ll share details of your shipment by tomorrow morning.

  67. LALIT LODHA says:

    Not recvd any communication for order ID- pay_70yhDfeP5kc0XH.

  68. Virendra Nirmalkar says:

    Hi, is this E-Book or Printed Book?

  69. hemanth says:

    super sir..

    My daughter is 9 years old. Can I order this for her

  70. Anikethan&Sugatha says:

    We told my father to buy this book. He ordered it right away.
    Thank you uncle for your wonderful effort,
    I am eagerly waiting for its arrival.

  71. Gautam Jain says:

    I must appreciate Karthik and Zerodha for this great initiative.

    I had ordered a set on Jan 05, 2017 and wanted to check its shipping status
    Order id: pay_71UGaEzV6aGqVf

    Thanks

  72. Rohit Khonde says:

    Hi Karthik,

    Please find the details of the payment. Not received refund till date. Please do the needful.

    Ref No. 163639869532 Date 28 Dec 2016

    Regards,
    Rohit Khonde

  73. Saurabh Saha says:

    Willing to place an order for my 8 yrs old son. Could I pay using my credit card and would I get confirmation email telling approximate date of arrival books here at Kolkata? Thanks.

  74. mkprabhagharan says:

    how to order the book? “the rupee tales?”

  75. Amol Kokane says:

    Hello Venu sir,

    I have ordered books many days ago, amount has been debited from my account. but no delivery has been made. Unique ID has not been generated.
    Could you please look into the issue? what else i have to provide to track the delivery?

    Regards
    Amol Kokane

  76. Aniruddha Kulkarni says:

    Hello Nithin/Venu,
    I had ordered books, got it and We liked it very much. Thank you for this initiative. My daughter reads the books daily. The pictures inside the books are very appealing to kids.

    Best Regards
    Aniruddha

  77. Sudeep says:

    This sounds amazing! I’ll be ordering one for my nephew who is turning 10. Do you think it would reach Bhopal by Feb 1 if I ordered today? Also, do you think it will be suitable for a 13 year old or will it be too simple for him?

  78. SOUVIK SARKAR says:

    Pl provide me the shipping status for my payment Id :pay_74HMOX5sRW877q ordered on 7th of this month.

  79. Ravi says:

    Hi Nitin
    Thanks for this initiative- i ordered the book the moment i received SMS from Zerodha however there is no communication/order confirmation and delivery of books to me so far and its been more than two weeks for sure.
    I have written an mail to you and [email protected] today morning. please help to sort out this issue.

    Ravi Pagar

    • Hi Ravi,

      Thanks for ordering the books.

      Your payment went through but unfortunately the details were not captured on our order logs, hence we never dispatched the books to you. Apologies for that.

      However, we are dispatching the books today via Blue dart. You will soon receive an email with freight details. Thanks.

  80. Sonesh says:

    Hello Nitin,
    I have been using Zerodha for three months now. It’s a great platform so first of all I would like to congratulate for this initiative. Second I would like to bring your attention to a very critical factor which can take customers away from Zerodha which is IPO. I applied for BSE IPO and got one lot. I was not able to see the allotment unless listing day whereas in SBI Cap which I was using earlier I was able to see it a day before listing. Second thing is that on listing day Over the Android Kite application this BSE IPO holding was showing as Unknown script due to which I could not sell it and ended up losing 130 points on each share.

  81. Sourabh says:

    Hello,
    Is there an option where I can get notified when my order gets executed but when I am outside the app.
    Like we do get a notification when we receive a message on whatsapp, when I don’t have whatsapp opened!! 🙂

  82. Priyanka S. says:

    Awesome website!!! Really one of the best equity trading experience. Very well done and surely you have broken all kinds of barriers in trading. Gr8 luck ahead 🙂

  83. dineshg says:

    Its been nice experience so far to invest and trade through Zerodha.
    I have below query –
    – How can I put VWAP as buying stoploss? The idea is not to put a fixed stoploss but a changing stoploss based on VWAP. Other trading platforms support this. But I couldn’t figure out how to do in Zerodha. Please help me

  84. umesh kaushik says:

    HI
    Are there any plans to introduce GTD and GTC orders?

  85. Pradeep Rawat says:

    Dear Sir,

    I have one major point regarding Zerodha, as i am new with the Zerodha and I love the Technology which you provide but point is:

    1. There is No Margin for Delivery or Carrying the stock which is a major flaw, I feel There should also some margin as you provide in Intraday. You can charge interest as other broker charged but atleast provide it first, its helpful some time to convert the position from intraday to Delivery.

  86. Mohith says:

    Hi,
    I have placed the order for this book last week , it said it will max 48 hours to ship, till date i have not received any information of shipment. I sent a follow-up email as too. But no one responded. Could you/someone from ur org help please. pay_7QllElDVSvWMlA.

    Thanks

  87. Pravin says:

    Good initiative and my son likes the books. But I think some of the words used could me more kids friendly i.e. biginner level English should have been used.

  88. R V Kannan says:

    Hi Nithin,

    My Clint ID is RK0109,

    Every time I try to call support team it takes lot of Time and Money also
    involving, Any other speedy method you are having in mind means try to implement that.

    Like Me Outstation customers provide Mobile No. It will reduce our costs.

    Regards r v kannan.

  89. Gayatri Rai says:

    I have placed the order of 1 set of books of amount Rs. 470/- on date 22nd Mar’2017.
    My Order ID: pay_7VSxk1D23Ci6Tm.
    please confirm when it will be delivered.
    Regards,
    Gayatri

  90. Harish Prajapati says:

    Great Job!!!
    Hindi is our natural language. Can we the translation of the books in regional languages or atleast Hindi?

  91. Ganesh says:

    Great initiative, I have ordered the book for my son.
    Order ID: pay_7abIswHML41zLM, please let me know if the payment is received and when the book will be dispatched.

  92. naresh kumar says:

    not able to place the order. some issue with the order link i suppose. please check.

  93. Bikram says:

    Can I know the shipping details.

    payment ID: pay_7jqw0Z3KNy4cIQ
    Date: 27-04-2017

  94. K.Sundaramoorthy says:

    Sir, Rs.470/- paid towards purchase of Rupee Tales in Jan 2017. The books are yet to be recd.Pl do the needful early.

  95. Timmana G says:

    I am picking up one for my son , wish we can see some tales on loans , as they should also understand how loans parents take affects their life .. happy to be part of that .. best wishes

  96. Ojas Dogra says:

    Hi,
    My Son Ojas who is 8 year old wants to write a massage to you .. Here is his massage to you

    can you add a look inside and my father says that you write very good books

    normal adventures story books

  97. Makarand Ahire says:

    I want to cancel my book order. Could you please let me know how can i do that.

  98. Pradeep Goyal says:

    Hi,

    Placed the order on 14 sept 2017, the payment got debited for the same but have not received the confirmation for this from your end. The payment Id is pay_8dDHf9d8JIcvvr, please confirm if there is an update on this regarding the dispatched date.

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