{"id":98,"date":"2013-04-16T05:03:00","date_gmt":"2013-04-16T05:03:00","guid":{"rendered":"http:\/\/zerodha.com\/z-connect\/?p=265"},"modified":"2024-02-02T15:57:48","modified_gmt":"2024-02-02T10:27:48","slug":"advantage-customers-providers-shift-focus","status":"publish","type":"post","link":"https:\/\/zerodha.com\/z-connect\/general\/advantage-customers-providers-shift-focus","title":{"rendered":"LIVEMINT.COM: Advantage customers: providers shift focus"},"content":{"rendered":"<p>Live Mint discusses Zerodha&#8217;s unique broking model with it&#8217;s Founder and CEO, Nithin Kamath.<\/p>\n<blockquote><p>The market environment for financial services has changed significantly post the 2008 global financial crisis. While regulators have realized that services and products need to have a greater focus on customers, service providers themselves have acknowledged that the endgame is in the benefit that customers derive. Besides, a severe equity market environment and rising competition is pushing companies to develop unique propositions. A number of organizations across the spectrum of financial services\u2014be it product providers or advisers, for retail clients or high net worth investors (HNIs)\u2014are now adopting distinctive ways to showcase customer benefit.<\/p>\n<div>Here are some examples that reflect the shift\u2014towards making financial services and products more transparent and accessible to customers\u2014in the industry mindset.<\/div>\n<div><\/div>\n<div><b>Cost advantage<\/b><\/div>\n<div><\/div>\n<div><b>Zerodha:<\/b>\u00a0It is a purely online broking company that works on a model it calls \u201cZero Brokerage\u201d. Though as the name suggests, the brokerage is not zero, the uniqueness is in low fees\u2014they charge a flat\u00a0Rs.20 per trade regardless of the amount involved. This is valid across the cash and derivatives segments. Says Nithin Kamath, founder and CEO, Zerodha, \u201cGone are the days when traders just worked out of physical offices, so we put together a service which is completely online.\u201d<\/div>\n<div>You can create your account online and start trading. You can also input a view on the market or a stock, say an index level you expect, and get strategies for trading accordingly. Sample this: the average brokering rate per Nifty futures contract is around 0.03%. So for a trade value of say\u00a0Rs.3 lakh, you will have to pay\u00a0Rs.90, but if you trade with Zerodha, you will pay\u00a0Rs.20. If the trade value increases to say\u00a0Rs.20 lakh, you will still pay\u00a0Rs.20.<\/div>\n<div>Kamath says, \u201cOur greatest challenge was to make people believe that it works at such a low rate as most associate high price with high quality.\u201d<\/div>\n<div><\/div>\n<\/blockquote>\n<div>Visit this <a href=\"http:\/\/www.livemint.com\/Money\/7q1TFJvlrWHZKhqrrSUKxM\/Advantage-customers-providers-shift-focus.html\">link<\/a> to read the complete article.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Live Mint discusses Zerodha&#8217;s unique broking model with it&#8217;s Founder and CEO, Nithin Kamath. The market environment for financial services has changed significantly post the 2008 global financial crisis. While regulators have realized that services and products need to have a greater focus on customers, service providers themselves have acknowledged that the endgame is in [&hellip;]<\/p>\n","protected":false},"author":176551,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[531],"tags":[97],"class_list":["post-98","post","type-post","status-publish","format-standard","hentry","category-general","tag-zerodha-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LIVEMINT.COM: Advantage customers: providers shift focus &#8211; Z-Connect by Zerodha<\/title>\n<meta name=\"description\" content=\"Live Mint discusses Zerodha&#039;s unique broking model with it&#039;s Founder and CEO, Nithin Kamath. 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