{"id":89,"date":"2013-03-24T17:28:00","date_gmt":"2013-03-24T17:28:00","guid":{"rendered":"http:\/\/zerodha.com\/z-connect\/?p=256"},"modified":"2024-02-02T15:58:15","modified_gmt":"2024-02-02T10:28:15","slug":"business-line-zerodha-makes-stock-broking-pay-at-rs-20","status":"publish","type":"post","link":"https:\/\/zerodha.com\/z-connect\/general\/business-line-zerodha-makes-stock-broking-pay-at-rs-20","title":{"rendered":"Business Line: Zerodha makes stock broking pay at Rs.20"},"content":{"rendered":"

Business Line talks to Nithin Kamath CEO\/Founder of Zerodha, on \u00a0introducing Discount Broking in India.<\/p>\n

\"Nithin<\/a>

Nithin Kamath Founder\/ CEO, Zerodha<\/p><\/div>\n

March 23, 2013:<\/strong> \u00a0Can stock broking be a paying proposition? Numbers from big Indian brokerages don\u2019t suggest so. But Zerodha.com, an online trading portal that started out in August 2010, seems to be raking in the money, with clients flocking to it in a difficult market.<\/p>\n

The firm already has 22,000 clients who do over 15,000 trades a day. They account for a daily turnover of Rs 2,000-3,000 crore, says the portal\u2019s founder Nithin Kamath. That puts Zerodha in the big league with established brokerages such as ICICIDirect and Kotak. Zerodha\u2019s business model, if you can call it that, is quite simple. Any trade put through on this online platform, no matter what its size, attracts just a flat brokerage of Rs 20.<\/p>\n

FULFILLING TRADER\u2019S NEED<\/strong><\/h3>\n

With the Sensex see-sawing, retail interest in trading stocks is in the dumps. How has Zerodha managed to scale up, one asks Kamath? \u201cHaving done it myself, I knew what exactly a trader wants and I offered it,\u201d he explains. \u201cI am not a mathematics PhD, writing complicated codes,\u201d he says, taking a jibe at the new breed of algo traders who promise outsized returns from programme-based trading.<\/p>\n

Having started out as an arbitrage trader himself, Kamath says he knew that career traders survive on high volumes and wafer-thin profits. The percentage fee model that most traditional brokers work on he observed, wiped out much of that profit. Therefore, he built an alternative platform around a flat fee. This encourages professional traders to put through high-value trades and yet retain most of the winnings.<\/p><\/blockquote>\n

Visit this link<\/a> to read the complete article.<\/p>\n","protected":false},"excerpt":{"rendered":"

Business Line talks to Nithin Kamath CEO\/Founder of Zerodha, on \u00a0introducing Discount Broking in India. March 23, 2013: \u00a0Can stock broking be a paying proposition? Numbers from big Indian brokerages don\u2019t suggest so. But Zerodha.com, an online trading portal that started out in August 2010, seems to be raking in the money, with clients flocking […]<\/p>\n","protected":false},"author":176551,"featured_media":2035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[531],"tags":[97],"class_list":["post-89","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-zerodha-news"],"yoast_head":"\nBusiness Line: Zerodha makes stock broking pay at Rs.20 – Z-Connect by Zerodha<\/title>\n<meta name=\"description\" content=\"Business Line talks to Nithin Kamath CEO\/Founder of Zerodha, on \u00a0introducing Discount Broking in India. 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