{"id":5398,"date":"2015-12-10T19:01:34","date_gmt":"2015-12-10T13:31:34","guid":{"rendered":"http:\/\/zerodha.com\/z-connect\/?p=5398"},"modified":"2024-02-02T15:19:05","modified_gmt":"2024-02-02T09:49:05","slug":"commoditising-and-democratising-investment-technology","status":"publish","type":"post","link":"https:\/\/zerodha.com\/z-connect\/general\/commoditising-and-democratising-investment-technology","title":{"rendered":"Commoditising and democratising investment technology"},"content":{"rendered":"<p>Over the last two years, we at Zerodha have been relentlessly working on building good homegrown technology, and we&#8217;ve brought to you, our flagship products Q\/Quant, Kite, and numerous other tools and enhancements. However, from a larger perspective, very little innovation happens in the Indian fintech industry compared to industries such as e-commerce and retail, food, transport etc., despite financial services being a crucial part of the economy. This is not a hard question to ponder given the large number of regulations, financial, and bureaucratic barriers one has to overcome to enter, especially in capital markets. A fintech startup wanting to promote investments to the masses cannot even start out with such an idea without getting a broking license. Given the state of affairs and the lack of innovation, how can the capital markets be expected to grow to be on par with developed markets?<\/p>\n<h2>Enter <a href=\"https:\/\/kite.trade\" target=\"_blank\" rel=\"noopener\">Kite.trade<\/a><\/h2>\n<p>Kite.trade is an ecosystem of pluggable financial technologies that we&#8217;re bringing to the market to make investment\/trade\/execution capabilities available to developers where implementations can be as simple as plugging in social media buttons. With this, we aim to commoditise and democratise investments and attract a new breed of financial technology startups and products that are not nipped in the bud by the aforementioned barriers and red tapes. We&#8217;re pioneering, perhaps for the first time, the idea of <em><strong>Broking as a Service.<\/strong> <\/em>The entire broking infrastructure and end-to-end broking, from the paperwork, account opening and KYC, to stock market connectivity and execution, abstracted into a set of easy to use APIs. Imagine a pluggable <em>investment gateway<\/em> like a payment gateway on e-commerce portals.<\/p>\n<p><strong>Kite Connect<\/strong> is a set of REST-like APIs that expose many capabilities required to build a complete investment and trading platform. Execute orders in real time, manage user portfolio, stream live market data (WebSockets), and more, with the simple HTTP API collection.<\/p>\n<p><strong>Kite Publisher: <\/strong>With a few lines of HTML and Javascript, embed trade buttons on your website (and mobile apps), to allow visitors to execute trades with just a few clicks. For example, a blog post about a listed company can have a trade button that&#8217;ll allow readers to buy the company&#8217;s shares right from within the blog. Kite Publisher comes with a revenue sharing model for executed trades.<\/p>\n<p>Less than 0.1% of the Indian population actively participate in capital markets. Here&#8217;s to hoping that our vision will inspire a host of developers to try and spot the opportunities in the other untapped 99.9%!<\/p>\n<p>To know more and connect with us, please visit <a href=\"https:\/\/kite.trade\">kite.trade<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the last two years, we at Zerodha have been relentlessly working on building good homegrown technology, and we&#8217;ve brought to you, our flagship products Q\/Quant, Kite, and numerous other tools and enhancements. However, from a larger perspective, very little innovation happens in the Indian fintech industry compared to industries such as e-commerce and retail, [&hellip;]<\/p>\n","protected":false},"author":108714,"featured_media":5400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[531],"tags":[378,364],"class_list":["post-5398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-brokerage-as-a-service","tag-kite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commoditising and democratising investment technology &#8211; Z-Connect by Zerodha<\/title>\n<meta name=\"description\" content=\"Over the last two years, we at Zerodha have been relentlessly working on building good homegrown technology, and we&#039;ve brought to you, our flagship\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zerodha.com\/z-connect\/general\/commoditising-and-democratising-investment-technology\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commoditising and democratising investment technology\" \/>\n<meta property=\"og:description\" content=\"Over the last two years, we at Zerodha have been relentlessly working on building good homegrown technology, and we&#039;ve brought to you, our flagship\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zerodha.com\/z-connect\/general\/commoditising-and-democratising-investment-technology\" \/>\n<meta property=\"og:site_name\" content=\"Z-Connect by Zerodha\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zerodha.social\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-10T13:31:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T09:49:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2015\/12\/kite-trade.png\" \/>\n\t<meta property=\"og:image:width\" content=\"708\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zerodhaonline\" \/>\n<meta name=\"twitter:site\" content=\"@zerodhaonline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zerodha.com\/z-connect\/general\/commoditising-and-democratising-investment-technology\",\"url\":\"https:\/\/zerodha.com\/z-connect\/general\/commoditising-and-democratising-investment-technology\",\"name\":\"Commoditising and democratising investment technology &#8211; 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