{"id":415259,"date":"2025-05-28T15:23:50","date_gmt":"2025-05-28T09:53:50","guid":{"rendered":"https:\/\/zerodha.com\/z-connect\/?p=415259"},"modified":"2025-05-30T13:59:42","modified_gmt":"2025-05-30T08:29:42","slug":"update-on-zerodha-fund-house","status":"publish","type":"post","link":"https:\/\/zerodha.com\/z-connect\/business-updates\/update-on-zerodha-fund-house","title":{"rendered":"Update on Zerodha Fund House"},"content":{"rendered":"<p>As we take stock of our journey so far, it\u2019s humbling to see how far we\u2019ve come in such a short time. What started as an idea \u2014to make investing truly simple, affordable, and democratic\u2014is now taking shape in ways that reaffirm our core beliefs.<\/p>\n<p>At <a href=\"https:\/\/www.zerodhafundhouse.com\/explore\/\">Zerodha Fund House<\/a>, we\u2019ve set out to build not just another AMC, but an ecosystem that genuinely makes investing accessible to everyone. For too long, the world of mutual funds and capital markets has felt out of reach for the average Indian investor. We wanted to change that. We\u2019re using the best of technology and product design to build transparent, cost-efficient, index-based funds that are easy to understand\u2014and open to all.<\/p>\n<h3>The Journey So Far<\/h3>\n<p>When we launched in late 2023, we began with a clear conviction: that index-based investing is the most efficient, transparent way to participate in markets. You don\u2019t need to predict which fund manager will outperform, or try to time the market. You just need to stay consistent, diversified, and patient.<\/p>\n<p>We started with our first Index Fund, and slowly began expanding the offering designed for a long-term investor\u2019s portfolio. Today, we\u2019ve grown to close to \u20b96,400 crores in assets under management and serve more than 7 lakh investors across India.<\/p>\n<p>More than just the numbers, what truly drives us is knowing who we\u2019re serving. Whether it&#8217;s first-time investors starting with small-ticket SIPs, working professionals planning for retirement, or young savers from Tier 2 and 3 towns, we keep all of them in mind while designing our products and solutions. Because for us, every investor matters.<\/p>\n<div style=\"width: 2009px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2025\/05\/image3.png\" alt=\"\" width=\"1999\" height=\"1218\" \/><p class=\"wp-caption-text\">As on May 27th 2025<\/p><\/div>\n<h3>Product Ecosystem<\/h3>\n<p>Every fund we launch is built around a clear idea: to give people the tools to build wealth through simple, cost-effective, diversified products. Here&#8217;s how we&#8217;re doing that:<\/p>\n<ul>\n<li>In equities, we started with the LargeMidcap 250 <b>Index Fund<\/b> and expanded into ETFs like <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.zerodhafundhouse.com\/etfs\/zerodha-nifty-100-etf-ZE100\/\">TOP100CASE<\/a><\/span> and <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.zerodhafundhouse.com\/etfs\/zerodha-nifty-midcap-150-etf-ZE150\/\">MID150CASE<\/a><\/span>, helping investors gain broad exposure across large and mid-sized companies in just one go.<\/li>\n<li>In precious metals, we started with <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.zerodhafundhouse.com\/etfs\/zerodha-gold-etf-ZGOLD\/\">GOLDCASE<\/a><\/span>\u00a0and a <b>Gold Fund of Funds<\/b>, and recently introduced <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.zerodhafundhouse.com\/etfs\/zerodha-silver-etf-ZSLVR\/\">SILVERCASE<\/a><\/span>. These products are designed to offer digital, cost-effective access to gold and silver\u2014assets that Indian families have trusted for generations.<\/li>\n<li>In debt, we launched <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.zerodhafundhouse.com\/etfs\/zerodha-nifty-1d-rate-liquid-etf-ZLIQD\/\">LIQUIDCASE<\/a><\/span>\u2014India\u2019s first growth-NAV based liquid ETF\u2014because we saw a gap in the liquid ETF market, where all the incumbent ETFs were dividend paying &#8211; which made them a hassle to track.<\/li>\n<\/ul>\n<p>Each of these products was developed with our core philosophy in mind: making investing simple, transparent, and cost-effective. The rapid adoption of LIQUIDCASE particularly demonstrates that investors are looking for innovative solutions that don&#8217;t compromise on these principles.<\/p>\n<p><div style=\"width: 2009px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2025\/05\/image1.png\" alt=\"\" width=\"1999\" height=\"1130\" \/><p class=\"wp-caption-text\">As on May 27th 2025<\/p><\/div> <div style=\"width: 2009px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2025\/05\/image2.png\" alt=\"\" width=\"1999\" height=\"1130\" \/><p class=\"wp-caption-text\">As on May 27th 2025<\/p><\/div><\/p>\n<h3>Making Investing More Human<\/h3>\n<p><span style=\"font-weight: 400;\">We believe that technology should bring investing closer to people\u2019s everyday lives, to the extent that investing should feel like sending a message. Hence we launched <\/span><b>investing via WhatsApp <\/b><span style=\"font-weight: 400;\">in August last year\u2014a first of its kind in the industry. While this began as a soft launch for existing investors, the journey has gone through multiple iterations based on user feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, with just a few taps, an investor can buy or sell mutual funds, and track their portfolio, all within the WhatsApp interface. No new app downloads, no complex steps. Soon, we\u2019re opening this up to everyone. First-time investors will be able to onboard and start investing directly through WhatsApp \u2014 making it one of the simplest ways to begin their financial journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also feel investing should be extremely accessible. Whether someone wants to invest \u20b9100 or \u20b910,000, they should be able to do it. Hence we particularly kept the<\/span><b> minimum investment amounts low<\/b><span style=\"font-weight: 400;\">. This ensures that anyone, regardless of income or geography, can start building a nest-egg and take control of their financial future.\u00a0<\/span><\/p>\n<h3>Looking Forward<\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019re still just getting started. In the months to come, you\u2019ll see more digital touchpoints, smarter interfaces, and new features that continue to put the investor at the center.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll keep building thoughtfully, with a focus on products that genuinely help people create long-term wealth\u2014without complexity or jargon. Our mission is to help more Indians move their money from savings into investments, and to do so in a way that is sustainable, transparent, and empowering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Zerodha Fund House, we believe the future of investing in India will be passive, simple, and widely accessible. We&#8217;re proud to be part of shaping that future\u2014one product, one investor, one step at a time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for being part of the journey.<\/span><\/p>\n<p><b>Mutual fund investments are subject to market risks, read all scheme related documents carefully<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we take stock of our journey so far, it\u2019s humbling to see how far we\u2019ve come in such a short time. What started as an idea \u2014to make investing truly simple, affordable, and democratic\u2014is now taking shape in ways that reaffirm our core beliefs. At Zerodha Fund House, we\u2019ve set out to build not [&hellip;]<\/p>\n","protected":false},"author":242549,"featured_media":415268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[577,531],"tags":[],"class_list":["post-415259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-updates","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Update on Zerodha Fund House &#8211; Z-Connect by Zerodha<\/title>\n<meta name=\"description\" content=\"As we take stock of our journey so far, it\u2019s humbling to see how far we\u2019ve come in such a short time. 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