India can be the epicentre of organic & regenerative farming because it has the soil and climate and the skilled farming labour. India also has small land holdings; while this is a hindrance to industrial farming, it can be turned into an asset. Replacing industrial farming of wheat\/rice\/sugarcane with organic farming of a huge variety of food is not only better for the farmers, but also better for consumers as more supply can bring down the cost of organic products.<\/p>\n
This is one half of the thesis of Two Brothers Organic Farming (TBOF). The other half – or the other pedal of the bicycle, using the analogy the founder used – is marketing. Consumers need to understand what goes into their food – from the growing to the processing to the packaging stage. Once they understand that the current industrial process is harming their health, they are more likely to pay a little more for organic food. So Two Brothers focuses on education in their marketing efforts.<\/p>\n
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