{"id":367808,"date":"2024-01-01T12:36:11","date_gmt":"2024-01-01T07:06:11","guid":{"rendered":"https:\/\/zerodha.com\/z-connect\/?p=367808"},"modified":"2024-02-21T15:01:51","modified_gmt":"2024-02-21T09:31:51","slug":"2023-at-zerodha","status":"publish","type":"post","link":"https:\/\/zerodha.com\/z-connect\/featured\/2023-at-zerodha","title":{"rendered":"2023 at Zerodha"},"content":{"rendered":"<p>2023 was a busy year for us at Zerodha, with the majority focus on backend and behind-the-scenes changes; be it technology, operations, compliance, or customer support. Our 13th year was dedicated to streamlining, overhauling and refactoring the behind-the-scenes systems, and R&amp;D, paving the way for several new products and features we have in the pipeline.<\/p>\n<p>However, I have realised that not proactively sharing the behind-the-scenes updates, coupled with the unfortunate technical incidents, has caused a segment of our clients to doubt our focus and commitment. That we have many initiatives such as Rainmatter (Fintech, Health, Climate) investments, Rainmatter Foundation, and several more running in parallel may have added to this. However, nothing could be further from reality, and I will address that in this post. All our sister initiatives have dedicated, independent teams running them and the Zerodha team\u2019s focus is always on continuously improving our core offerings and services.<\/p>\n<p>In addition, our mission statement as a business has evolved naturally since starting in 2010 when it was all about reducing trading costs and bringing transparency to broking. Today, it is about helping the customer do better with their money and manage their wealth holistically; not just in terms of money. For instance:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Rainmatter Fintech &#8211; support startups helping Indians do better with money.<\/li>\n<li>Rainmatter Health &#8211; support startups helping Indians make healthier choices. No amount of money can make up for bad health.<\/li>\n<li>Rainmatter Climate\/Foundation &#8211; support startups &amp; social sector working on causes that can help our society and the planet, do better. What is the point of success and prosperity if there isn\u2019t a healthy planet or society as we know it?<\/li>\n<li>Education, storytelling and outreach &#8211; To do well financially, we must do it inclusively as a country. This can happen only through education, knowledge-sharing, and the creation of more entrepreneurs in our country. Almost everything we do on social media or podcasts is an attempt to share knowledge that might be helpful to others.<\/li>\n<\/ul>\n<p>Slowly, we are working on ways to integrate offerings from this universe of partners (health, climate) holistically so that they are meaningful to customers\u2019 wealth and money management like we have been doing over the years with our fintech partnerships\u2014smallcase, Sensibull, Streak, Ditto, Tijori, Quicko and others. You can check out the full Rainmatter portfolio <a href=\"https:\/\/www.rainmatter.com\/portfolio\/\">here<\/a>.<\/p>\n<p>Regarding technical incidents, we maintain openness and transparency about any incidents with RCAs and postmortem analyses published on our <a href=\"https:\/\/zerodha.com\/marketintel\/disclosures\/\">disclosures page<\/a>. We deeply regret the incidents that happened this year and needless to say, we strive and work round-the-clock to minimize the probability of such incidents. However, it is impossible for any technology-first business, especially ones that are time-sensitive and to have to cater to a large number of users, to never have incidents. To minimize the impact of any potential issues, we have made significant architectural changes over the years. This is one of the reasons why any incidents that happen affect a small % of users. But, given the demographics of our customers, we tend to get disproportionately large social media attention and press coverage. The exchange data however indicates that we have the least complaints among the top brokers as a percentage of our active customers at the exchanges. All that said, minimizing the probability of any issues is always at the absolute top of our list of priorities.<\/p>\n<p>Here are a few select updates from last year:<\/p>\n<h4>Trading platform<\/h4>\n<ul style=\"list-style-type: disc;\">\n<li>New universal search on Kite enables discovery and searching of all instruments available for trading and investing including mutual funds, govt. securities, T-Bills, state development loans, and IPOs in one place.<\/li>\n<li><strong>Charts:<\/strong> Latest versions of ChartIQ and TradingView with 20+ new indicators, 10+ new drawing tools, 5 new chart types, and keyboard shortcuts. We re-wrote the entire backend for charts and migrated billions of rows of chart data points to a more performant, distributed database bringing support for custom time frames.<\/li>\n<li><strong>Auctions:<\/strong> Place orders in the auction market (that opens daily at 2 PM) on Kite, where exchanges invite sellers to offer their shares that are short-delivered, typically at a premium.<\/li>\n<li><strong>Bids:<\/strong> New unified bids orderbook on Kite to bid on Govt. Securities, T-Bills, and SDL (State Development Loans).<\/li>\n<li><strong>Virtual contract note:<\/strong> Real-time estimated breakdown of brokerage, STT, stamp duty, exchange transaction charges, SEBI turnover charges, and GST for the day. Unlike conventional contract notes, this version also offers order-wise charge details to see charges for an order before placing it.<\/li>\n<li><strong>Tagging and portfolio analytics:<\/strong> Tag orders directly from the order window for historical per-trade, per-holding analytics and visualization on Console going all the way back to the acquisition of a stock.<\/li>\n<li><strong>Faster 20-depth feeds:<\/strong> A new in-house tick-by-tick system that delivers lower latency 20-depth feeds on Kite.<\/li>\n<li><strong>Realtime persistent bulletins:<\/strong> A universal message \u201ctray\u201d that persists important messages and account-related updates on Kite and Coin.<\/li>\n<li><strong>Pledging of securities:<\/strong> Pledge T-Bills along with other government securities and also instantly sell pledged shares without having to wait for T+1 to unpledge. We also no longer wait for new issues of government securities to be added to the approved list of securities, making them instantly available. 653 instruments across stocks and mutual funds are now available for LAS (Loan Against Shares) pledging.<\/li>\n<li><strong>Systematic Withdrawal Plans (SWP):<\/strong> Set up Systematic Withdrawal Plans on Coin to redeem mutual fund investments for cash regularly.<\/li>\n<li><strong>NFOs:<\/strong> Participate in New Fund Offers directly from Coin.<\/li>\n<li><strong>NPS:<\/strong> National Pension System (NPS) investments directly from Coin.<\/li>\n<li><strong>Nudges on Coin:<\/strong> Similar to Kite Nudges that warn users of any potential pitfalls of certain risky actions, Coin now has nudges related to mutual fund investments.<\/li>\n<li><strong>eMandates<\/strong> on Coin for automated transfers for SIPs and easy management of mandates.<\/li>\n<li><strong>Realtime earmarking<\/strong> of stocks sold from the demat account to enable credit of 80% of the value of sold stocks instantly.<\/li>\n<li><strong>In-house OMS:<\/strong> Our in-house OMS (Order Management System) which we have been working on since 2019, is now in beta.<\/li>\n<li><strong>New \u201csilos\u201d:<\/strong> Commissioning of new data centre \u201csilos\u201d in different geographic regions.<\/li>\n<li><strong><a href=\"https:\/\/sensibull.com\/\">Sensibull<\/a> becomes free<\/strong> for all Zerodha customers. Our partnership with Sensibull via Rainmatter started several years ago with the goal of enabling a specialised options trading platform that helps traders handle risks better. Today, Sensibull is one of the best option trading platforms in India.<\/li>\n<li><strong><a href=\"https:\/\/scanners.streak.tech\/home\">Streak scanner<\/a> becomes free<\/strong> for all Zerodha customers. It allows you to create and run scans across equities, futures, and options using technical indicators and math operators.<\/li>\n<li>and more \u2026<\/li>\n<\/ul>\n<h4>Backoffice<\/h4>\n<ul style=\"list-style-type: disc;\">\n<li><strong>Near-instant account opening:<\/strong> A complete revamp of the account opening systems now enable near-instant online account opening.<\/li>\n<li><strong>Family accounts:<\/strong> Add family members with Zerodha demat accounts to Console and view the consolidated holdings and analytics.<\/li>\n<li><strong>Verified P&amp;L:<\/strong> Verified P&amp;L allows users to publicly share their P&amp;L report proving its authenticity.<\/li>\n<li><strong>Fundamental Insights:<\/strong> Console now offers fundamental insights for the stocks in your portfolio, with data from our partner, Tijori, showing historical performance of stocks against their sectoral benchmarks, revenue sources, historical revenue patterns, and peer comparisons.<\/li>\n<li><strong>XIRR:<\/strong> Console now has per-stock XIRR with portfolio level XIRR on the way. We revamped and migrated 100s of billions of records to a new distributed database to enable computation of historical XIRR in the way Console calculates its True P&amp;L.<\/li>\n<li><strong>NRI non-PIS TDS:<\/strong> Carrying forward of losses in NRI accounts to reduce net TDS to have more liquid capital for investing.<\/li>\n<li><strong>Faster contract notes:<\/strong> A new distributed system that processes, generates, and sends millions of contract notes daily before the next day\u2019s market opens.<\/li>\n<li><strong>Online account opening for minors.<\/strong><\/li>\n<li><strong>Improvements and automation in account opening<\/strong> that reduce KYC rejections by 18%.<\/li>\n<li><strong>A new reKYC flow<\/strong> now integrated into Kite and Coin, makes the annual reKYC process seamless.<\/li>\n<li><strong>Additional payment gateway<\/strong> for fund transfers.<\/li>\n<li><strong>New LAS backend<\/strong> that powers LAS (Lending Against Shares).<\/li>\n<li><strong>New semantic search<\/strong> system for improved search results on the support portal.<\/li>\n<li>and more\u2026<\/li>\n<\/ul>\n<h3>R&amp;D and overhaul<\/h3>\n<p>2023 has been a year of numerous invisible tweaks and rewrites of mega-projects for backend systems and infrastructure, many of which involved considerable risk. These have been crucial to handling any technical debt and laying the foundation for major upcoming product updates.<\/p>\n<p>For instance:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Over many months, we migrated 100s of billions of portfolio records to an entirely new high-performance database backend. Migration for all similar databases continues.<\/li>\n<li>Migrated all systems and applications including legacy ones to a modern, robust, runtime environment.<\/li>\n<li>Deployed significantly improved infrastructure-wide logging, monitoring, and auditing systems.<\/li>\n<li>Significant upgrades to security features across infrastructure.<\/li>\n<li>Overhaul of data crunching processes, bringing the generation of reports from hours to minutes, for instance, PDF contract notes.<\/li>\n<li>A new in-house distributed, fault-tolerant messaging backend to enable scale message delivery to customers (e-mails, SMS, notifications).<\/li>\n<li>A new in-house system that synchronizes realtime streams (orders, positions etc.) from the Order Management System across multiple datacentres with low latency and significantly improved fault tolerance. This makes the integration of our 4th data centre location seamless.<\/li>\n<li>Significant improvements to regulatory and compliance backends.<\/li>\n<li>and more \u2026<\/li>\n<\/ul>\n<h3>Zero1, Varsity Junior, and education<\/h3>\n<p>Varsity, our biggest financial educational initiative started in 2014, continues to be one of the largest openly accessible financial education courseware on the web. Complementing our financial education initiatives, we launched <a href=\"https:\/\/www.youtube.com\/@Zero1byZerodha\"><em>Zero1 by Zerodha <\/em><\/a>\u2014 a new YouTube channel \u2014 to impart lessons with a more fun approach. We are building the channel in partnership with LearnApp, our collaborator of many years.<\/p>\n<p>We also launched <a href=\"<iframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/9155SZc96kk\" frameborder=\"0\" allowfullscreen><\/iframe><em>Varsity Junior<\/em><\/a> on YouTube with the goal of imparting the basic concepts of financial literacy to children. It is our belief that it is not just enough to educate adults and help them become financially literate but also to educate young Indians to embrace financial literacy early in their lives.<\/p>\n<h3>Zerodha Capital<\/h3>\n<p>We started <a href=\"https:\/\/zerodhacapital.com\/\">Zerodha Capital<\/a>, our NBFC business, in 2020 with the aim of helping our users build a strong credit profile and also give people access to lower interest rate loans that could perhaps help pay off costlier loans. However, Zerodha Capital has been in capacity-building mode until very recently. We only really started lending operations in 2023 and are currently at a book size of 112 crores. We have now also expanded the list of securities eligible for pledging to avail a loan from Zerodha Capital to include 653 securities across stocks and mutual funds.<\/p>\n<h3>Zerodha Fund House<\/h3>\n<p>We believe that while we\u2019re doing everything we can to allow and simplify direct investments in the capital markets, it is paramount to have easy-to-understand products for the masses to increase the overall participation in and depth of our markets. So, we got an AMC license and built the <a href=\"https:\/\/www.zerodhafundhouse.com\/\">Zerodha Fund House<\/a> as a joint venture with smallcase.<\/p>\n<p>We launched the Zerodha Fund House AMC at the end of October with its first two funds:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Zerodha Nifty LargeMidcap 250 Index fund, and<\/li>\n<li>Zerodha ELSS Nifty LargeMidcap 250 Index fund<\/li>\n<\/ul>\n<p>Within the first two months, these funds have a combined AUM of Rs 200 crores.<\/p>\n<h3>Upcoming<\/h3>\n<p>We believe that there is no absolute trading strategy that can guarantee returns. To improve the odds of doing well, we need to reduce breaking a few basic trading rules like portfolio diversification, having stop losses but not too many, not going against the trend (and if at all, only by reducing the value), and so on. We started this with Nudge for Penny stocks nudge which reduced our penny stock trading volumes by over 70%, helping our customers significantly. All the systems and infrastructure overhauls we have done over the past year now enable us to develop the next generation of nudges that can help customers do better when trading the markets.<\/p>\n<p>Here are some product updates we have in the pipeline:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li><strong>Realtime Nudges:<\/strong> Set alerts, trigger orders, or even enable Kill Switch based on rules on live P&amp;L.<\/li>\n<li><strong>Nudge Assist:<\/strong> A system that analyzes trades and provides actionable insights when deviations from the rules set for your trading discipline occur.<\/li>\n<li><strong>Alert triggers basket:<\/strong> Execute a basket of orders when an alert triggers.<\/li>\n<li><strong>Trade from Option Chain:<\/strong> A new OI-based order execution experience for active traders.<\/li>\n<li><strong>Lumpsum equity SIPs:<\/strong> Equity SIPs that auto-adjust based on lumpsum amounts instead of pre-set quantities.<\/li>\n<li><strong>Re-imagined marketwatch:<\/strong> A fully re-imagined experience for organising and managing watchlists on our trading platforms.<\/li>\n<li><strong>New portfolio visualisations<\/strong> and analytics on Console.<\/li>\n<li><strong>Instant fund withdrawals.<\/strong><\/li>\n<\/ul>\n<p>The features we have built and will launch is a reflection of our main focus which is to help our customers do better when trading and investing. With that, I wish you a Happy New Year!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023 was a busy year for us at Zerodha, with the majority focus on backend and behind-the-scenes changes; be it technology, operations, compliance, or customer support. Our 13th year was dedicated to streamlining, overhauling and refactoring the behind-the-scenes systems, and R&#038;D, paving the way for several new products and features we have in the pipeline.<\/p>\n","protected":false},"author":3,"featured_media":371972,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[479,531],"tags":[],"class_list":["post-367808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023 at Zerodha &#8211; Z-Connect by Zerodha<\/title>\n<meta name=\"description\" content=\"2023 was a busy year for us at Zerodha, with the majority focus on backend and behind-the-scenes changes; be it technology, operations, compliance, or customer support. 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