{"id":2249,"date":"2013-05-14T12:58:26","date_gmt":"2013-05-14T12:58:26","guid":{"rendered":"http:\/\/zerodha.com\/z-connect\/?p=2249"},"modified":"2024-02-02T15:56:16","modified_gmt":"2024-02-02T10:26:16","slug":"livemint-com-online-discount-brokers-wooing-retail-investors-back-to-market","status":"publish","type":"post","link":"https:\/\/zerodha.com\/z-connect\/general\/livemint-com-online-discount-brokers-wooing-retail-investors-back-to-market","title":{"rendered":"LIVEMINT.COM: Online discount brokers wooing retail investors back to market"},"content":{"rendered":"<div style=\"width: 631px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.livemint.com\/rf\/Image-621x414\/LiveMint\/Period1\/2013\/05\/14\/Photos\/Multi%20Commodity%20Exchange_4C--621x414.jpg\" alt=\"\" width=\"621\" height=\"414\" \/><p class=\"wp-caption-text\">Photo: Bloomberg<\/p><\/div>\n<div>\n<h3>An article on how Discount Brokers are conquering the markets &amp; attracting traders to return to the markets.<\/h3>\n<div><\/div>\n<div>Updated:\u00a0Tue, May 14 2013. 12 58 AM IST<\/div>\n<div id=\"U191260094105rsH\">\n<blockquote>\n<div id=\"U191260094105OpD\">Mumbai:\u00a0India\u2019s brokerages are increasingly turning to online discounts to woo retail investors, wary since the 2008 crash, to the equity market by taking advantage of lower overheads to offer rates that are much lower than those charged by traditional houses for such traders.<\/div>\n<div id=\"U191260094105iWD\">While a traditional brick and mortar broker has to charge for rentals and employee expenses, online discount broking firms save on such costs. Lower brokerage commission also encourages traders to capture small moves and helps them make money even amid low market volatility.<\/div>\n<div id=\"U191260094105nzH\">The 2008 market crash led to several investors, traders and even brokerages going out of business but those who kept costs to a minimum by relying more on online support and less on branches have been able to grow. Many of them don\u2019t employ extensive research teams as they don\u2019t offer advisory services.<\/div>\n<div id=\"U191260094105DkE\">One such firm,\u00a0<a href=\"http:\/\/www.livemint.com\/Search\/Link\/Keyword\/Zerodha%20Stock%20Broking%20Ltd\">Zerodha Stock Broking Ltd<\/a>, started operations in 2010 and offers broking services at a flat\u00a0Rs.20 per transaction. Its 25,000 clients rack up about\u00a0Rs.4,000 crore in average daily turnover.<\/div>\n<div id=\"U1912600941053U\">Online discount broking gained popularity as a concept in the US in the late 1990s and early 2000s, and now dominates the business. It will do so in India as well, according to\u00a0<a href=\"http:\/\/www.livemint.com\/Search\/Link\/Keyword\/Zerodha\">Zerodha<\/a>\u00a0founder and CEO\u00a0<a href=\"http:\/\/www.livemint.com\/Search\/Link\/Keyword\/Nithin%20Kamath\">Nithin Kamath<\/a>.<\/div>\n<\/blockquote>\n<div>Visit this <a href=\"http:\/\/www.livemint.com\/Money\/Z7alxV6xVWEnND8u65hiEN\/Online-discount-brokers-wooing-retail-investors-back-to-the.html\">link <\/a>to read the complete article.<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An article on how Discount Brokers are conquering the markets &amp; attracting traders to return to the markets. Updated:\u00a0Tue, May 14 2013. 12 58 AM IST Mumbai:\u00a0India\u2019s brokerages are increasingly turning to online discounts to woo retail investors, wary since the 2008 crash, to the equity market by taking advantage of lower overheads to offer [&hellip;]<\/p>\n","protected":false},"author":176551,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[531],"tags":[],"class_list":["post-2249","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LIVEMINT.COM: Online discount brokers wooing retail investors back to market &#8211; Z-Connect by Zerodha<\/title>\n<meta name=\"description\" content=\"An article on how Discount Brokers are conquering the markets &amp; attracting traders to return to the markets. Updated:\u00a0Tue, May 14 2013. 12 58 AM IST\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zerodha.com\/z-connect\/general\/livemint-com-online-discount-brokers-wooing-retail-investors-back-to-market\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LIVEMINT.COM: Online discount brokers wooing retail investors back to market\" \/>\n<meta property=\"og:description\" content=\"An article on how Discount Brokers are conquering the markets &amp; attracting traders to return to the markets. 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