{"id":220216,"date":"2019-05-24T16:32:07","date_gmt":"2019-05-24T11:02:07","guid":{"rendered":"https:\/\/zerodha.com\/z-connect\/?p=220216"},"modified":"2019-06-02T12:07:16","modified_gmt":"2019-06-02T06:37:16","slug":"growth-of-upi-usage-at-zerodha","status":"publish","type":"post","link":"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha","title":{"rendered":"Growth of UPI usage at Zerodha"},"content":{"rendered":"<p>UPI is changing the payments landscape in India. You must have already seen metrics for the UPI platform published by the NPCI. We thought it might be interesting for you to see data on UPI at Zerodha, as we are one of the largest merchants on the UPI platform and our client demographics &#8212; people who have demat accounts, mostly aged between 25 to 40, mostly living in top 15 cities, and mostly in the top 3% of India by income.<\/p>\n<p>Just to set the context, Unified Payments Interface (UPI) was launched in 2016 and has grown leaps and bounds. We launched UPI in March 2018. Our clients use UPI to transfer funds from their bank accounts to their trading accounts to trade. Along with UPI, they get an option to chose between a Payment gateway and Bank transfers (NEFT, RTGS, and IMPS).<\/p>\n<p>In April 2019, overall UPI had <a href=\"https:\/\/www.npci.org.in\/product-statistics\/upi-product-statistics\">781.8<\/a> million transactions with a value of Rs 142,034Cr. Zerodha contributed to almost Rs 500 crores in value and 0.5 million in transactions of this. While at 0.4% of the total value of UPI transactions, we contribute significantly to the value of transactions via UPI, but yeah with 0.06% insignificant in terms of the number of transactions.<\/p>\n<h4>Below are some interesting metrics for UPI at Zerodha<\/h4>\n<p>While in terms of the number of transactions UPI is almost 70, by value it is still less than 30% due to the Rs1lk transaction limit.<\/p>\n<h5>UPI as a % total transactions<\/h5>\n<div id=\"attachment_220347\" style=\"width: 821px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-220347\" class=\"wp-image-220347 size-full\" src=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/UPI-a-of-total-transactions-1.png\" alt=\"\" width=\"811\" height=\"508\" srcset=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/UPI-a-of-total-transactions-1.png 811w, https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/UPI-a-of-total-transactions-1-300x188.png 300w, https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/UPI-a-of-total-transactions-1-768x481.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><p id=\"caption-attachment-220347\" class=\"wp-caption-text\">UPI as a percentage total transactions<\/p><\/div>\n<h5>UPI as a % total transaction value<\/h5>\n<div id=\"attachment_220358\" style=\"width: 789px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-220358\" class=\"size-full wp-image-220358\" src=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/UPI-as-a-of-transaction-value-1.png\" alt=\"\" width=\"779\" height=\"502\" srcset=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/UPI-as-a-of-transaction-value-1.png 779w, https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/UPI-as-a-of-transaction-value-1-300x193.png 300w, https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/UPI-as-a-of-transaction-value-1-768x495.png 768w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\" \/><p id=\"caption-attachment-220358\" class=\"wp-caption-text\">Percentage of transaction value across different payment methods<\/p><\/div>\n<p>Although the number of UPI transactions have grown dramatically, transactional value has grown to a lesser extent. This is in large part due to the limits set by the banks which varies widely.<\/p>\n<h5>Growth of transactions on the top 5 UPI apps<\/h5>\n<div id=\"attachment_220945\" style=\"width: 886px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-220945\" class=\"wp-image-220945 size-full\" src=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Top-5-UPI-apps-1.png\" alt=\"\" width=\"876\" height=\"511\" srcset=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Top-5-UPI-apps-1.png 876w, https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Top-5-UPI-apps-1-300x175.png 300w, https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Top-5-UPI-apps-1-768x448.png 768w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><p id=\"caption-attachment-220945\" class=\"wp-caption-text\">Growth of transactions on the top 5 UPI apps<\/p><\/div>\n<h5>Total UPI transactions since launch by UPI apps<\/h5>\n<div id=\"attachment_221115\" style=\"width: 898px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-221115\" class=\"wp-image-221115 size-full\" src=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/2019-05-31.png\" alt=\"\" width=\"888\" height=\"535\" srcset=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/2019-05-31.png 888w, https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/2019-05-31-300x181.png 300w, https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/2019-05-31-768x463.png 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><p id=\"caption-attachment-221115\" class=\"wp-caption-text\">Total UPI transactions since launch<\/p><\/div>\n<p>Let us know if you want us to write on anything related to the world of investing and trading by posting in the comment section below. Here is <a href=\"https:\/\/zerodha.com\/z-connect\/category\/rainmatter\">a link to all the posts till now<\/a>, and check out <a href=\"https:\/\/rainmatter.com\">https:\/\/rainmatter.com<\/a> to know what we are trying to do.<\/p>\n<p>Best,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPI is changing the payments landscape in India. You must have already seen metrics for the UPI platform published by the NPCI. We thought it might be interesting for you to see data on UPI at Zerodha, as we are one of the largest merchants on the UPI platform and our client demographics &#8212; people [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":220949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[478],"tags":[],"class_list":["post-220216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rainmatter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growth of UPI usage at Zerodha &#8211; Z-Connect by Zerodha<\/title>\n<meta name=\"description\" content=\"UPI is changing the payments landscape in India. You must have already seen metrics for the UPI platform published by the NPCI. We thought it might be\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth of UPI usage at Zerodha\" \/>\n<meta property=\"og:description\" content=\"UPI is changing the payments landscape in India. You must have already seen metrics for the UPI platform published by the NPCI. We thought it might be\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha\" \/>\n<meta property=\"og:site_name\" content=\"Z-Connect by Zerodha\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zerodha.social\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-24T11:02:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-02T06:37:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Growth-of-UPI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nithin Kamath\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nithin0dha\" \/>\n<meta name=\"twitter:site\" content=\"@zerodhaonline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nithin Kamath\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha\",\"url\":\"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha\",\"name\":\"Growth of UPI usage at Zerodha &#8211; Z-Connect by Zerodha\",\"isPartOf\":{\"@id\":\"https:\/\/zerodha.com\/z-connect\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Growth-of-UPI.png\",\"datePublished\":\"2019-05-24T11:02:07+00:00\",\"dateModified\":\"2019-06-02T06:37:16+00:00\",\"author\":{\"@id\":\"https:\/\/zerodha.com\/z-connect\/#\/schema\/person\/03de5b6b47eb838a0067a9d11a1ffaf6\"},\"description\":\"UPI is changing the payments landscape in India. You must have already seen metrics for the UPI platform published by the NPCI. We thought it might be\",\"breadcrumb\":{\"@id\":\"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha#primaryimage\",\"url\":\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Growth-of-UPI.png\",\"contentUrl\":\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Growth-of-UPI.png\",\"width\":940,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zerodha.com\/z-connect\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rainmatter\",\"item\":\"https:\/\/zerodha.com\/z-connect\/category\/rainmatter\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Growth of UPI usage at Zerodha\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zerodha.com\/z-connect\/#website\",\"url\":\"https:\/\/zerodha.com\/z-connect\/\",\"name\":\"Zerodha product and business updates\",\"description\":\"Z-Connect is Zerodha&#039;s official blog. Get the latest updates, product announcements news, and insights all in one place.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zerodha.com\/z-connect\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zerodha.com\/z-connect\/#\/schema\/person\/03de5b6b47eb838a0067a9d11a1ffaf6\",\"name\":\"Nithin Kamath\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zerodha.com\/z-connect\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/unnamed-1-96x96.jpg\",\"contentUrl\":\"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/unnamed-1-96x96.jpg\",\"caption\":\"Nithin Kamath\"},\"description\":\"Founder &amp; CEO @ Zerodha\",\"sameAs\":[\"https:\/\/nithinkamath.me\",\"https:\/\/x.com\/nithin0dha\"],\"url\":\"https:\/\/zerodha.com\/z-connect\/author\/nithin-kamath\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Growth of UPI usage at Zerodha &#8211; Z-Connect by Zerodha","description":"UPI is changing the payments landscape in India. You must have already seen metrics for the UPI platform published by the NPCI. We thought it might be","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha","og_locale":"en_US","og_type":"article","og_title":"Growth of UPI usage at Zerodha","og_description":"UPI is changing the payments landscape in India. You must have already seen metrics for the UPI platform published by the NPCI. We thought it might be","og_url":"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha","og_site_name":"Z-Connect by Zerodha","article_publisher":"https:\/\/www.facebook.com\/zerodha.social","article_published_time":"2019-05-24T11:02:07+00:00","article_modified_time":"2019-06-02T06:37:16+00:00","og_image":[{"width":940,"height":500,"url":"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Growth-of-UPI.png","type":"image\/png"}],"author":"Nithin Kamath","twitter_card":"summary_large_image","twitter_creator":"@nithin0dha","twitter_site":"@zerodhaonline","twitter_misc":{"Written by":"Nithin Kamath","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha","url":"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha","name":"Growth of UPI usage at Zerodha &#8211; Z-Connect by Zerodha","isPartOf":{"@id":"https:\/\/zerodha.com\/z-connect\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha#primaryimage"},"image":{"@id":"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha#primaryimage"},"thumbnailUrl":"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Growth-of-UPI.png","datePublished":"2019-05-24T11:02:07+00:00","dateModified":"2019-06-02T06:37:16+00:00","author":{"@id":"https:\/\/zerodha.com\/z-connect\/#\/schema\/person\/03de5b6b47eb838a0067a9d11a1ffaf6"},"description":"UPI is changing the payments landscape in India. You must have already seen metrics for the UPI platform published by the NPCI. We thought it might be","breadcrumb":{"@id":"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha#primaryimage","url":"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Growth-of-UPI.png","contentUrl":"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Growth-of-UPI.png","width":940,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/zerodha.com\/z-connect\/rainmatter\/growth-of-upi-usage-at-zerodha#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zerodha.com\/z-connect\/"},{"@type":"ListItem","position":2,"name":"Rainmatter","item":"https:\/\/zerodha.com\/z-connect\/category\/rainmatter"},{"@type":"ListItem","position":3,"name":"Growth of UPI usage at Zerodha"}]},{"@type":"WebSite","@id":"https:\/\/zerodha.com\/z-connect\/#website","url":"https:\/\/zerodha.com\/z-connect\/","name":"Zerodha product and business updates","description":"Z-Connect is Zerodha&#039;s official blog. Get the latest updates, product announcements news, and insights all in one place.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zerodha.com\/z-connect\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zerodha.com\/z-connect\/#\/schema\/person\/03de5b6b47eb838a0067a9d11a1ffaf6","name":"Nithin Kamath","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zerodha.com\/z-connect\/#\/schema\/person\/image\/","url":"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/unnamed-1-96x96.jpg","contentUrl":"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/unnamed-1-96x96.jpg","caption":"Nithin Kamath"},"description":"Founder &amp; CEO @ Zerodha","sameAs":["https:\/\/nithinkamath.me","https:\/\/x.com\/nithin0dha"],"url":"https:\/\/zerodha.com\/z-connect\/author\/nithin-kamath"}]}},"jetpack_featured_media_url":"https:\/\/zerodha.com\/z-connect\/wp-content\/uploads\/2019\/05\/Growth-of-UPI.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/zerodha.com\/z-connect\/wp-json\/wp\/v2\/posts\/220216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zerodha.com\/z-connect\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zerodha.com\/z-connect\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zerodha.com\/z-connect\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/zerodha.com\/z-connect\/wp-json\/wp\/v2\/comments?post=220216"}],"version-history":[{"count":14,"href":"https:\/\/zerodha.com\/z-connect\/wp-json\/wp\/v2\/posts\/220216\/revisions"}],"predecessor-version":[{"id":221272,"href":"https:\/\/zerodha.com\/z-connect\/wp-json\/wp\/v2\/posts\/220216\/revisions\/221272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zerodha.com\/z-connect\/wp-json\/wp\/v2\/media\/220949"}],"wp:attachment":[{"href":"https:\/\/zerodha.com\/z-connect\/wp-json\/wp\/v2\/media?parent=220216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zerodha.com\/z-connect\/wp-json\/wp\/v2\/categories?post=220216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zerodha.com\/z-connect\/wp-json\/wp\/v2\/tags?post=220216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}