Comment on Zerodha - Plan of Action - FY 2014/15
commented on
14 Jun 2015, 06:13 PM
Harish, cost of executing a trade for a broker doesn’t go up with the size of the trade, and hence we charge a flat fee per trade. Charging a monthly fixed fees according to us is a flawed business model, as if there is one client trading 10 times a month, and another 100 times a month, the effort goes up proportionately.