Comment on 60Day Challenge Yearbook and Reduction in Turnover Charges - Sep 17, 2013
Das,
Thanks for understanding and wishes.
You are looking at it as a client, we as a business feel that unlimited trading per month for a fixed fees is a flawed logic and won’t really workout for the business in the long run. The idea is to have a business that can sustain and be profitable so there could be many other things that can be done.
Discount broking across the world works on a fixed fee per trade, the reason is because in today’s online world, the cost of executing a trade doesn’t go up with the size of the trade. Since the cost doesn’t go up, we charge a fixed fees.
With the unlimited plans, it is like saying that cost of a client doing 10 trades a month and 1000 trades a month is the same. It is a flawed logic and this business model in broking hasn’t worked out anywhere in the world.
Again that is our personal view and you might disagree.
Best of luck.