Comment on 12 years of Zerodha
Expected : Zerodha helped create a new category of investors last few years who entered investing for the 1st time or left in the past having lost. Makes business sense to have : 1. Stock recommendations for retail customers 2. Better integration of some stocks combinations(smallcases) on Zerodha platform 3. Advice on safe investing / some unique smallcases to tackle downside as in recent times by way of hedging etc.