Comment on 12 years of Zerodha

Utkarsh commented on 16 Aug 2022, 11:19 PM

Hi Nithin

Why the repetitive communication of “not spending on marketing and advertising” across multiple articles? The innumerable (and incredibly useful) blog posts, news articles, varsity content, social media updates etc are in itself some forms of advertising and PR (the cost is your time and effort). Zerodha team has built an amazing product with constant innovations/upgrades which has helped leverage the most cost effective advertising channel – word of mouth. 🙂

P.S. – Please introduce some proxy for Xirr. The platform has become critical to long term investment planning, and having XIRR view would help significantly in tracking the portfolio performance and making informed decisions for portfolio realignment.

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