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Faisal commented on 03 Sep 2018, 02:30 PM

Vivek, not all of the mentioned 1 lakh customers were paying(most have their investments below 25k). The subscription fee was limiting newer investors to use our platform(who rather chose to invest in a regular plan where they don’t have to pay directly). Foregoing the subscription fee helps us build a relationship with them whether it is offering just mutual funds, or direct Equity or even derivatives. As a business, we had to let go of the subscription fee in order to serve more investors as the market continues to open up.
As explained in the post, we are starting Loan against shares/mutual funds soon, which would also help us monetize.
There are no hidden charges, DP charges are charged by the depository on the sell side of the transaction.

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