Comment on Introducing Coin - our Direct Mutual Fund Platform
The brokerage is paid to the distributor based on the expense ratio of the fund. 1% upfront and 1% trial as mentioned by you is not true. As the AUM of a fund grows, the expense ratio comes down and so the brokerage also will be less. If someone is opting for an all trail mode of brokerage then the average brokerage would be around 1.15-1.25%. Also please appreciate that the brokerage for the debt funds is between 0.05% and 0.75% depending upon the category of the scheme.