Comment on Introducing Coin - our Direct Mutual Fund Platform
Sharad, we never pushed our earlier mutual fund business because the model didn’t fit in with the rest of our business. For trading we say our costs are fixed,so we will charge Rs 20 per trade, but mutual funds we were earning %commission. Also there is no incremental overhead for us offering direct mutual funds. We are hoping that we will be able to get enough people to give us Rs 50/month to make this economically viable. Let us see how it goes 🙂