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    Trading can be an extremely stressful activity. An emotional roller coaster that all of us face every day. I have interacted with tens of thousands of active traders for almost two decades now. A t...

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    Traders, If you hold stocks or mutual funds in your portfolio that have unrealised losses, you can set off these losses against realised profits on which you have to pay taxes. To do this, you can ...

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    Hindi: इस पोस्ट को हिंदी में पढ़ने के लिए यहाँ क्लिक करें। The lure of easy money is what attracts people to trading a...

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    While all of us wish that all the stocks we hold go up, it seldom works out that way. There will always be asset classes, sectors, and stocks which underperform your expectations. The “putting al...

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    When you refer a client to Zerodha, we credit you with 300 reward points for each referral. These reward points can be used to subscribe to our premium products and partner services (more here). We...

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    A super important part of trading is filing income tax returns (ITR), irrespective of whether you’re profitable or have made losses. Through the Markets and Taxation module on Varsity, we have no...

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    We launched Good Till Triggered (GTT) orders in July this year to help you place long-standing equity delivery orders to set stoploss and target on your holdings, or to set triggers to buy stocks a...

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    We’re thrilled to let you know that we have been awarded the “Best retail brokerage firm in India” by the National Stock Exchange (NSE) for the second year in a row. Above is a picture of...

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    There is something about good content on finance and markets that excites me, and Finception has done it since their first article. We have partnered with some of the coolest FinTech businesses in ...

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    Aug 15th, 2019 is 9 years since we started Zerodha. All of us have had the best time of our lives, building a brokerage firm that we wanted as traders. We are now: India’s largest retail brokerag...

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    I am happy to announce a long-awaited feature, GTC, but even better. Introducing GTT (Good Till Triggered) orders. GTC orders GTC (Good Till Cancelled) orders are orders that are valid until cancel...

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    Today, more than 70% of our daily trades come from our mobile apps. If you had asked me to guess five years back, it wouldn’t have been anywhere close to this. It seemed unlikely then that ac...

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    Our tech team has been working on Console – our reporting tool for the last two years, and it has been a grind covering for all the edge cases. It is probably the only platform that includes ...

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    Open Interest (OI) is an essential factor to track when actively trading F&O contracts or their underlying stocks. You can check this chapter on OI on Varsity to learn more. Change in OI indica...

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    Hope you are enjoying the new products and features we are constantly pushing at Zerodha.  Better yet, we have several big announcements scheduled over the next few weeks. We have always taken the...

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    P&L statements typically display charges on an overall basis. So if you search between a time period, you’d see total charges across all trades in that period. Along with this, on Console...

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    Traders and Investors, Education and sharing knowledge has always been at the forefront of everything we do at Zerodha. Over the years, we have done this relentlessly via various channels and forma...

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    Traders, We are now the largest brokerage firm in India, both by the number of active clients and the trading turnover on the exchanges. The entire Zerodha team and I are extremely grateful to all ...

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    Investors & Traders, 2018 has been a flat year for our markets, but quite big for us at Zerodha – thanks to all of you! Here are some of the highlights. Kite, smallcase, Streak, and Coin ...

  • Trigger basket orders and SIP alerts on Zerodha Sentinel 

    Traders, With Sentinel, you can create real-time market alerts that reside on the cloud. These alerts, unlike other platforms, remain active until they are triggered, even if your device is inactiv...

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    Traders, Thanks to our Tech team and all partner startups who have leveraged our brokerage as a service model, we have been able to build many products over the last few years. Hopefully, you are e...

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    Investors, We Indians love fixed income instruments, hence over Rs 110 lakh crores sit in bank fixed deposits (FD) and over Rs 10lk crores (over 50% of total MF AUM) in debt mutual funds. What most...

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    Investors, From the time we went zero brokerage for equity investing in Dec 2015, our client base has grown by over 10 times. A majority of the new clients joining us are investors, and quite a few...

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    Dear Investors, Yes, Coin is now absolutely free! We launched Coin, our direct mutual fund platform in April 2017. Over the last 16 months, 100,000+ clients have invested over Rs 2000 crores in dir...

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    Dear Investors, We hope you’re liking the new smallcases Platform we launched last month. We have introduced a cleaner look with seamless order placing, improved smallcase Profile pages and ...

* Investments in securities market are subject to market risks; Read all the related documents carefully before investing.